Powell Center Fellowships: Info Session March 4; Applications Due April 9

Dear faculty members, please help us by sharing the following announcement with your students. The application guidelines for the prestigious Colin Powell Fellowship Program are now available, and are due April 9th. This is an outstanding opportunity for students from all disciplines who want to explore policy making, public service, and leadership, and receive a generous scholarship. Details are found below.

Colin Powell Program in Leadership and Public Service
2010-2011

NOW ACCEPTING FELLOWSHIP APPLICATIONS
http://www1.ccny.cuny.edu/ci/powell/aid/index.cfm

ATTENTION: All CCNY Undergraduates and Graduate Students
Application Deadline: Friday, April 9, 2010
The Colin Powell Program in Leadership and Public Service is a multifaceted two-year fellowship experience (one year for graduate fellows) that develops a broad understanding of public problems and the policy and leadership skills to address them. The program is open to high-achieving CCNY students in any field of study.
The Colin Powell Program Offers:
Significant scholarship support (between $10,000 and $12,000 a year), leadership training, and the instruction and skills to effectively address public problems.
LEARN MORE:
Come to our informational session to find out more about the program, it’s opportunities, and how to successfully apply.

When: Thursday, March 4, 2010, 12:30-2 p.m.
Where: Colin Powell Center, 550 Shepard Hall
Who: All interested CCNY students
http://www1.ccny.cuny.edu/ci/powell/aid/index.cfm
Erin Bowley
Director of Service-Learning and Civic Engagement
Colin Powell Center for Policy Studies
The City College of New York
160 Convent Ave, Shepard Hall Rm. 550
New York, NY 10031

tel. 212-650-6335
ebowley@ccny.cuny.edu

2010 National Zenith Awards: April 1 Deadline

The Zenith Awards is a national public relations competition for undergraduate journalism and strategic communication students. Recognizing student excellence in public relations, the Zenith Awards provides an opportunity for students to submit entries of original work from a university course or an internship in four different categories:

Electronic Media
Public Relations Writing
Public Relations Publications
Public Relations Campaigns

Judges include public relations practitioners from national public relations agencies including Saxum Strategic Communications, Ketchum and Weber Shandwick.

Earn national recognition for university's journalism or strategic communication program!

For more information visit
http://jmc.ou.edu/Zenith or contact us at ZenithAwards2010@gmail.com

Information & Insight Courtesy of Prof. Alix Morrow

Check out this presentation and comprehensive list, courtesy of Ad/PR Prof. Alix Morrow.

http://ewarwoowar.typepad.com/25letters/2010/02/best-online-planning-tools-redux.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+25LettersInTheAlphabet+%2825+letters+in+the+alphabet%29


BEYOND THE INFORMATION DEPARTMENT: Planning is about INSIGHT, not just information.

As Ewar Woowar blogger Nick Emmel says in the presentation, it is easy to get carried away with all of these resources in your hands and start churning out reams of deckage on any topic. Good planning is not about gathering every last shred of information. It is about selectively searching for the interesting bits and then turning that from information into insight. That's the magic of planning.

Best Resources for Desk Research using online sites, tools and applications:


Professional Insight - the big "traditional" resources that cost a *lot* of money

• Mintel - Big, hefty market intelligence reports
• TGI - Market Research surveys and analysis
• Forrester - More editorial reports on specific pertinent topics
• WARC - the bible of marketing and advertising specific insight
• Datamonitor - business specific insight and intelligence
• LexisNexis - news aggregation service
• Nielsen - the mecca of insight. Tools, papers, resources, everything
• eConsultancy - digital marketing specific insight


If your agency does not have access to these expensive resources, you can access them via:



• RoyalMail Infobank - A great resource in Holborn where you can use these resources for FREE
• IPA Information Centre - the lovely people here can do searches for you if you are an IPA affiliated agency


Industry Information - the "obvious" trade rags and blogs and their wealth of news, articles and commentary



• BrandRepublic - Central news resource for advertising and media
• AdAge - Global news resource
• Creativity - creative led news and opinion
• Adverblog - great aggregator of great ads
• Adrants - more advertising stuff from around the World
• This is an ad - blatant plug for mine and Toby's "alternative" advertising aggregator
• Planners Blogs - the Plannersphere wiki of all the planner's blogs (not all are active anymore)


Ideas Conferences - source of inspirational presentations



• TED - the ultimate video resource of truly inspirational speakers
• GEL Conference - more brilliant presentations from the Good Experience Live Conferences
• Interesting - Tons of stuff from Russell's Interesting conferences from around the world is online


Business Insight - the kind of planning resource that makes you credible to the big cheeses



• Economist - don't underestimate the amount of cleverness hidden here. CEO's and Marketing Directors adore it when planners quote economist articles.


Digital Marketing Insight - for when you have to justify that increasing digital spend



• IAB - Brilliant resource for internet stats and case studies


User Experience Insight - understanding the experience of your brand as well as the message



• Boxes and Arrows - great Information Architecture insight
• Good Experience - Mark Hurst's brilliant user experience resources


Marketing Trends - seeing where the market, consumer and brands are heading



• Springwise - new business ideas from around the world
• Trendwatching - consumer trends, with brilliant monthly trend briefings
• PSFK - daily news, ideas and trends aggregator from the lovely Piers Fawkes
• Contagious - Quarterly intelligence briefing


Advertising resources - when you need to look at what the competitors are up to



• Visit4info - quite cheap and thorough resource for ATL ads
• Lurzer's Archive - global ad resource
• Nielsen AdRelevance - advertising aggregator and analyser
• Xtreme Information - competitor media monitoring


Web trends - getting a wider view of activity on the web



• Google Trends - track any online trends you fancy and plot them on pretty graphs
• Google Alerts - push delivery via email of every new piece of content around a specified keyword
• Alexa - slightly flaky competitor website traffic monitoring


Professional Buzz tracking - the essential paid-for tools for any social activity



• Buzzmetrics - The daddy of buzz metrics tools from Neilsen
• Onalytica - a tasty alternative
• Integrasco - more "grown up" tracker


Free Buzz tracking - the free but slightly dodgy suite of buzz trackers. Good for indicative measures.



• Trendrr - comprehensive real-time buzz tracking tools
• Serph - realtime buzz tracking
• Omgili - Find out what people are saying
• Trendpedia - buzz tracking powered by Attentio
• How Sociable? - understanding how well a brand fares in social media
• Addict-o-matic - brilliant visual social buzz aggregator, using an automated NetVibes-type interface


Search Insight - researching keywords to see what people are searching for



• Google AdWords - understand search terms around your product and brand


Social Bookmarks research - see what people think is important content around a brand or product as opposed to an "engine"



• Del.icio.us - The daddy of social bookmarks
• StumbleUpon - recommendation driven bookmarking
• Digg - news and content with a tech leaning


Facebook analysis - Seeing how people act on Facebook



• Adonomics - bespoke Facebook application tracking (see how crap most of them are)


Blog research - for understanding what real people are saying specifically on their blogs



• Technorati - the Google of Blogs


Board Trackers - see what the topics for discussion on forums is around key words



• BoardReader - Message Board and Forum reader
• Board Tracker - and another one
• Google Groups - searching groups with Google


Twitter Research - getting under the skin of what's happening on Twitter



• Twitter Analyzer - A bunch of insightful ways to look at a Twitter account
• Tweitgeist - Twitter Zeitgeist
• #hashtags - real time monitoring and analysis of topics on Twitter
• Twitt(url)y - tracking URLs inserted into Tweets
• Twitrratr - automated Twitter analysis tool that sorts Tweets around a term into positive, negative and neutral
• Twilert - Like Google Alerts, but for Twitter...
• Tweetbeep - ...as is this
• Xefer - Pretty way to represent Twitter account usage stats


Researching Video content - understanding what people are watching online



• Truveo - online video content aggregator (with great top 10's)
• Viral Video Chart - keeping track of what's hot, with great trend graphs and tools

Calling All Media Majors!

The Campus currently has positions to help build your skills. Editors are currently seeking applications for:

> Writers - Fashion, News, Features, Sports, Arts/Entertainment, Fiction/Poetry, Opinions, Science/Tech/Health
> Photography
> Copy Editing
> Graphic Design/Web Design
> Administrative/Office Management
> Recruiting
> Advertising Sales/Business

The Campus
NAC 1/119
ccnycampus@gmail.com
www.ccnycampus.com

City College has helped develop many fine writers, including Oscar Hijuleos, Walter Mosley, Upton Sinclair and Woody Allen. Why not you?

While you're at it, check out opportunities with The Paper, WCCR and SAME TV, all located in the NAC. Ad/PR majors and Journalism minors should not miss a chance to build their portfolio and gain valuable print, online and broadcast experience.

Announcing the Lunch w/Leaders Lecture Series

Join us for The Ad/PR Lecture Series, which kicks of this Thursday, Feb. 25. These informative sessions are sponsored by the MCA Ad/PR Program and the American Advertising Federation (AAF) Club.

Please mark your calendars, announce in class and spread the word! The lecture series is open to all CCNY students, you don't have to be an MCA Ad/PR major to attend. Light refreshments will be served.


Thursday, Feb. 25
12:30 - 2 PM :: #291 Shepard
Faris Yacob
(Former) Executive Vice President
Chief Technology Strategist
McCann Erickson, New York

"Stuff that Doesn't Work Yet"
How technology is Changing the nature of advertising.

"Ive been a geek my whole life," says Faris Yakob, McCann Erickson's first chief
technology strategist. The 31-year-old has been exploring the future of brand communications since the heyday of the dot-com boom. Working in Sydney, Australia and New York, his recent projects include the Nikon Film Festival, the winners of which were recently announced at Sundance. a self-described "digital ninja" -- he continues to explore the intersection of people, technology and culture, and what roles brands can play in this emerging ecosystem. He also hopes to have a lot of fun and that you hare having a nice day.


Thursday, Mar. 11
12:30 - 2 PM :: #290 Shepard
Joe Pantagoso
Branding Expert

"The Branding Solution."

Whether it's a product or service or person, choices are plentiful in today's world. Identifying how your brand is not only relevant but different is key to standing out from the crowd. And communicating that relevant differentiation in a compelling way at engaging points of touch is critical to gettng selected.

Joe Pantigoso, a marketing communications specialist and former managing director of Landor, a leading brnd strategy and design consultancy, will speak on the value of branding in a crowded marketplace and how to go about it, using approaches, cases and experience gained from 20 plus years at "best in class" marketing communications agencies like Landor, J. Walter Thompson and Ogilvy & Mather.


Thursday, Mar. 18
12:30 - 2 PM :: #290 Shepard
Donna Renella
Professional Recruiter & HR Consultant

"Get a Job--Keep the Job."
How to deliver what your boss wants (not just what you know).

What does it take to succeed in the workplace? Learn what really matters to employers. You'll learn what you can do to improve your success and get ahead.

Donna M. Renella is a leading human resources professional with over 25 years of senior-level experience in agency, corporate, entrepreneurial and consulting roles. Throughout her career, Donna has been an innovator who helped design the strategies, systems and procedures of winning human resource departments.

She brings her unique mix of insight and skills to agencies and corporations who seek outstanding public relations professionals.

Prof. Michael Cramer Debuts Medieval Fantasy as Performance

This week marks the official publication of Medieval Fantasy as Performance: The Society for Creative Anachronism and the Current Middle Ages, by CCNY’s own Prof. Michael A. Cramer (Scarecrow Press, Inc. - Feb. 16, 2010).

In addition to teaching Intro to Media Studies at CCNY, he’s also a professor at Borough of Manhattan Community College. As per his Amazon.com author page:

Michael Cramer was born in Gold Beach, Oregon in 1964 (he often says that he was born in the great state of Jefferson), and grew up in Sacramento, where he attended Jonas Salk Middle School and Encina High. He concentrated on theatre and filmmaking, and was something of a failure at band. Dr. Cramer graduated with a Ph.D. in theatre studies from the City University of New York Graduate Center in 2005. He obtained his M.A. in Drama from San Francisco State University in 1996, and his B.A. from Cal State Sacramento in 1988. In his various lives he has been a car salesman, a shoe salesman, a personal trainer, a martial artist, an actor, a singer, a teacher, a project manager, a secretary (the man can't hold down a job), a knight, and an executive at a small media company in Brooklyn. While still in high school, Cramer joined the Society for Creative Anachronism, which provided material for several articles and for his book *Medieval Fantasy as Performance: The Society for Creative Anachronism and the Current Middle Ages*.

http://www.amazon.com/Michael-Cramer/e/B00310CH4I/ref=sr_tc_2_0?qid=1266164305&sr=1-2-ent

Center for Communication - NEW Spring '10 Schedule Posted

Center for Communication
http://www.cencom.org

FREE ON LOCATION EVENTS
REGISTER NOW! LIMITED SEATS!

UPCOMING ON-LOCATIONS for SPRING 2010; for Registered UNDERGRADUATE Students Only. You MUST pre-register for these EXCLUSIVE events online.

Send an email to info@cencom.org with your full name, school and contact info.

Please note, space at on-locations is limited to smaller groups and sign-ups are first come, first served. All other will be added to a waiting list. Do take advantage of these exclusive opportunities to visit leading media companies up close and personal.

The Center for Communication website also includes free seminars throughout the semester, including a Fashion Publicity event co-sponsored with CCNY at the Aronow Theater (NAC) on April 22 from 12:30 - 2 PM. Visit www.cencom.org to register for all events.