September 2009 Events for New & Continuing Students

MCA Orientation & Open House
Thursday, Sept. 10
12:30 - 2 PM :: Shepard Hall - Room #290

Those applying to the Ad/PR major are also welcome!

> Refreshments!
> Meet program directors and professors
> Learn about student clubs
> Get to know your classmates in Film/Video and Ad/PR
> Jump start your career via internships
> Boost your leadership skills
> Hear about the fall MCA professional development calendar and guest speakers
> Get involved in the department, on campus and in your community!


Ad/PR Internship Boot Camp
Tuesday, Sept. 8 OR Wednesday, Sept. 9*
8 - 9:15 AM :: Shepard Hall :: Room #492

Come network with other interns and recent CCNY-MCA alums to learn on the job success strategies. A FREE basic training breakfast will be served. It’s never too early to prepare for Spring & Summer 2010 Internships.

* Attend one or both sessions.


Advertising Week
Sept. 21 - 25, 2009

Students pay just $25 for tons of events -- great for keeping up with the trends and for networking. See basics below; click http://www.advertisingweek.com for more info.

Best,
Prof. Nancy Tag

= = =

What is Advertising Week?

Advertising Week is North America's premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring figures like Lorne Michaels, Ludacris, Jon Bon Jovi, Jimmy Wales, Dr. Jeffrey Sachs, Secretary General Ban Ki-moon, Donny Deutsch, Lewis Black, Chaka Khan, Bob Greenberg, Emeril, Jimmy Fallon, Ziggy Marley . . . and many more.

What is Advertising Week's mission?

Advertising Week's mission is to galvanize the industry by creating an entertaining, enlightening and engaging platform for disparate parts of the business. Along the way, The Week is a tangible force – moving key industry goals around talent and diversity forward via GeneratioNext, Advertising Futures and a broad partnership with Virtual Enterprise.

When is Advertising Week? September 21 - 25, 2009

Who organizes Advertising Week?

Advertising Week is governed by an independent Board of Directors led by Co-Chairs, Chuck Porter (Crispin Porter + Bogusky) and Linda Sawyer (Deutsch) and President Nancy Hill (4A's). Day-to-day, Stillwell Partners, led by Matt Scheckner along with Jillian Mellone and Lance Pillersdorf, work year-round to pull Advertising Week together. The Week also enjoys strong organizational support from more than 30 major industry trade associations.

How is Advertising Week funded?

Advertising Week receives no public or private subsidies or industry grants – it is a self-sustaining enterprise, privately funded by our fantastic Corporate Partners led by Adobe, AOL's Platform A, Facebook, Google, Microsoft, Panasonic, and other supporters like, GE, Interpublic, Johnson & Johnson, MDC, NBC Universal, PricewaterhouseCoopers, USA Today . . . And many more, including the members of the Advertising Week Organizing Committee. You may also download a copy of the 2008 Official Guide to view the ads placed in the Guide by our extended family of supporters.

What's New for 2009?

Change and evolution are our hallmarks. The Thought Leadership program anchors remain, but the content will be 100% new. Tribeca Cinemas comes back into the fold re-establishing a downtown bookend to our nerve center in Times Square at The Times Center and the Nokia Theatre. The Paley Center drops out of the mix in 2009 during a construction phase. Integrated campaigns take center stage as the AAAA O'Toole Awards moves into Advertising Week. NEXUS expands to two days. And the U.S. Hispanic Television Summit moves into The Week as well.

How do I register for Advertising Week?

There are three easy steps you'll need to take.

First, you'll need to register with Advertising Week. This involves creating a username and password and selecting one of three clearly defined event packages.
Once you're logged in you can begin signing up for events. Just go to the Events Calendar, browse through the listings and select "Sign Up" to add events your calendar. Much of the 2009 calendar is already up and you should check regularly for updates.

Be sure to check out our special "Tracks" feature which will guide you through the extensive menu of Thought Leadership programming. And to see what industry peers are up to, join our Advertising Week Facebook family.

Once you are registered, you can log in anytime to the My Advertising Week page to view and manage the events you have signed up for. You can also upgrade your registration package, update your information or change your password.


On-campus Job Interview Coaching for MCA Students
Tuesday, Sept. 15 :: 12:30 - 2 PM

Adam Grupper will be on campus on Tuesday, September 15th from 12:30 – 2 PM to provide students with job interview coaching in regard to how to present themselves with authority, conviction, credibility, energy, and self-confidence. The job description that this workshop's role play is geared toward is for a Media Assistant at –

Company: Alloy Media & Marketing
Location: New York City, NY 10001
Industries: Advertising and PR Services
Job Type: Full Time
Relevant Work Experience: 1+ to 2 Years
Education Level: Bachelor's Degree
Career Level: Entry Level

David Thompson of CCNY's Career Counseling office is looking for three or four students to volunteer for a "mock interview role play" during the workshop. If any MCA students would like to participate in this valuable experience, contact dwthompson@ccny.cuny.edu for more info. He’ll accept the first four volunteers; others will be wait listed.

David Thompson, Associate Director
of Career Counseling and Professional Development
The Career Center, NAC 1/116
The City College of New York
138th Street & Convent Avenue
New York, NY 10031
Email: dwthompson@ccny.cuny.edu
Tel. 212 650-6508

Mock Job Description - Alloy Media.doc
17K View as HTML Open as a Google document Download


Graduate School Fair
Sept. 26 – New York City
www.kaptest.com

Meet one-on-one with reps from leading institutions. If you’re considering grad school, check out this event to help plan your future!

Reminders

Wednesday, April 22 - Diversity in Advertising Career Day
Free - New York Hilton Hotel (you can register on site)
http://www.diacareerday.com


Today (April 21) is LAST DAY to register for
Friday - April 24 - LaGrant Foundation Workshop at McCann Erickson

What: McCann-Erickson will host a career development workshop where students will have the opportunity to network with advertising and communication professionals.
Students who attend the workshop will receive exposure to the field, a tool of encouragement to assist with their future success.

This is a FREE event and will include a light lunch. Attire is business and students must bring their resumes.

When: Friday, April 24, 2009
Noon - 4:30 p.m.

Registration deadline: Tuesday, April 21, 2009
(Please include your name, email address, phone number, school, major and year)
SPACE IS LIMITED AND STUDENTS ARE STRONGLY ENCOURAGED TO REGISTER EARLY!

Where: McCann-Erickson
622 Third Avenue
New York, New York 10017

Contact: Ericka Avila
Programs Manager
The LAGRANT Foundation
323.469.8680 Ext. 223, erickaavila@lagrant.com

FREE Communications Webinars - April 23 & 24

The National Black Public Relations Society Presents
Real Talk in Tough Times: Communicating for Change
FREE Webinar Series
April 23-24, 2009
All times Eastern

Visit NBPRS.org to register


Join the National Black Public Relations Society for a series of free webinars
"Real Talk in Tough Times: Communicating for Change"
April 23-24, 2009

<< This Thursday & Friday >>

These webinars will offer solutions for the practice of public relations in the economically, socially and politically challenging times society now faces. Please register for the webinar series and the access information will be emailed to you. You only need to register once to receive the access information for all of the webinars.

Thursday, April 23
12:15 p.m. – 1:45 p.m.
The "O" Factor: How President Obama Used Social Media to Launch a Campaign of Change – and How You Can Too!

President Obama's quest for the Oval Office raised the bar for political campaigns. Utilizing the right ingredients -- e-mail blasts and e-mobile interface, Twitter, Facebook and other social networking sites for instant grassroots organizing, video-sharing YouTube, an online donation machine that reached even low dollar givers, and a rapid response push back operation called www.fightthesmear.com -- Obama's Internet strategy proved a winner. Join us for this webinar as panelists discuss how savvy image-makers maximized new media for momentous results.

> Darryl Dennard, First Trace Communications, Moderator
> Clarke Caywood, PhD, Northwestern University
> William Moss, HBCU Connect/Diversity City Media
> Julie O. Griffith, J Griffith Public Relations

Thursday, April 23
2:15 p.m. – 3:45 p.m.
Keeping Up Client–Agency Relationships

Corporate communicators, agency executives and boutique owners must speak the language of the CEOs and CFOs and/or procurement officers. How do both sides of this relationship help each other look good? And just how are we measuring campaign success these days? This panel will examine the most effective ways for the agency team to help develop the vision and provide strategic counsel when the client is stretched thin and must present tangible results. Panelists also talk about the metrics being used to show the client or the corporate boss that your PR efforts have indeed made a difference.

> David Rudd, Weber Shandwick, Moderator
> Veronica Clemmons, Hill & Knowlton
> David Brown, Brown Partners
> Malcolm Berkely, UPS

Friday, April 24
12:15 p.m. – 1:45 p.m.
Keep Your Network Working—Strategies for Successful Career Navigation

Trying to avoid the "pink-slip" blues takes finesse, courage and diligence. With today's uncertain economy, PR professionals must delve deep to justify their existence. If you plan to stick around, you've got to find new formulas to measure and promote your successes. If you plan to get ahead, you've got to be strategic and practice "no-nonsense" networking. Join us for a frank discussion about survival in these hard economic times.

Panelists will touch upon relevant topics such as:
• Finding career opportunities
• Transforming and transitioning into other careers
• Positioning and projecting yourself as the "go-to" person
• Reputation management and marketing your successes

> Anita Lewis, Health Partners of Philadelphia, Inc., Moderator
> Chuck McClellan, Tesar Reynes
> Cheryl Procter-Rogers, A Step Ahead Public Relations
> Terrie Williams, The Terrie Williams Agency


Friday, April 24
Personal Branding 101: How to Establish Credibility While Achieving Career Success
2:15 p.m. – 3:45 p.m.

Wonder what you should be prepared for after college and into the real world in this tough economy? Gain some practical skills that will help you brand yourself for future employment and learn ways to maximize social media outlets for possible job leads. Panelists will discuss how to communicate the right message and leave a good impression via MySpace, Facebook, Twitter, YouTube, etc. Learn how to tackle the challenges and opportunities with social media outlets.

> Robin Caldwell, The J Standard Media Group, LLC , Moderator
> Dawn Angelique Roberts, KD Communications Group
> Aprill Turner, Children's Dental Health Project
> Michelle Hudgins, APR, National Education Association

To Register:
http://www.nbprs.org/index-3.html

Communications Alumni - NYC Neighborhood Talk (April 19) and Annual Alumni Dinner (May 8)

Urban enthusiasts and armchair explorers alike can visit Ghana, the
Philippines, Ecuador, Uzbekistan, and Bangladesh for the price of a
subway ride. Two New York Times veterans and City College
Communications Alumni Hall of Fame members bring to life the sights,
smells, tastes, and people of the globe in an intimate look at New
York City’s vibrant neighborhoods.

Arthur Gelb '07 (Hon.) will chat with Joe Berger '66 , author of The
World in a City: Traveling the Globe Through the Neighborhoods of the
"New" New York (Ballantine Books). Produced in conjunction with New
York City's Immigrant Heritage Week and the Mayor's Office.

DATE: SUNDAY, APRIL 19, 2009
TIME: 2:30 P.M.
LOCATION: Museum of Jewish Heritage - A Living Memorial to the
Holocaust, Battery Park City

$10 adults, $7 students/seniors, $5 members

Tickets: http://www.ticketweb.com/t3/sale/SaleEventDetail?dispatch=loadSelectionData&pl=jewishheritage&eventId=943264

--

Friday, May 8 - Communications Alumni Annual Awards Dinner
Tickets $85-Members; $95 Non Members


Support the Communications Alumni by attending the annual awards dinner or sponsoring a student!

Come out and enjoy a tremendous evening of camaraderie between seasoned veterans and new colleagues who have joined the profession. All are employed in a wide range of traditional and new media. CCNY-MCA 2009 scholarship recipients will be honored.

For more info, contact CCNY Communications Alum Sam Gronner or visit the CCNY Communications Google group.

sam@gronnerpr.com
ccnycommunicationsalums@googlegroups.com

http://groups.google.com/group/ccnycommunicationsalums?hl=en

Christina Pagan Stars in CCNY’s “The Vagina Monologues”

First Year, MFA Student Christina Pagan will perform in the upcoming CCNY production of “The Vagina Monologues.” The production is raising money for charity to fight domestic violence against women.

Tickets are $7; the show is in the Aronow Theater in the NAC building on April 23 and 24 @ 6:30pm.

Christina encourages MCA students, faculty, staff and friends to come out and see a fun show and raise money for a good cause!

April 16 :: MAN ON WIRE :: FREE Screening

Center for Communication, The School of Visual Arts and The Mayor’s Office for Film, Theatre and Broadcasting present a screening of this year's Academy Award winner for Best Documentary, MAN ON WIRE, followed by a Q&A with Philippe Petit.

This event is FREE and takes place at Chelsea’s new Visual Arts Theatre.

Be sure to RSVP as soon as possible to reserve your place!

WHEN: Thursday, April 16th
6:30 pm screening, followed by a Q&A with Philippe Petit

WHERE: Visual Arts Theatre
333 West 23rd Street (bet. 8th and 9th Aves)

RSVP: www.cencom.org, email info@cencom.org OR
call the Center at 212-686-5005

Man on Wire, with Philippe Petit

Meet French highwire artist, Philippe Petit, who accomplished the impossible in 1974 when he navigated a single wire between the twin towers of the World Trade Center. Through interviews, re-creations, archival footage, and haunting images of the now-gone towers, this stunning documentary (Dir. James Marsh) offers a provocative look at a man driven to achieve the impossible. In addition to an Oscar, MAN ON WIRE won Producers' Guild, Sundance and BAFTA awards.

Moderator: Reeves Lehmann, Chairman, Film, Video and Animation Department, SVA

"In My Shorts" Online Film Festival - April 23

"In My Shorts" an online short film fest will have its first film fest party and screening of CCNY winning short films from both the BFA and MFA programs. The CCNY winner will receive a small "flick" camera. Contact Kellon Innocent for the details of submission (kinnocent@gmail.com).

PLACE: CCNY, SHEPARD HALL, ROOM 491

TIME: APRIL 23RD, 12:30-2PM

SERVING: Popcorn, screenings, laughter, tears and prizes.