“Think, Link & Learn”

Friday, September 4, 2009

September 2009 Events for New & Continuing Students

MCA Orientation & Open House
Thursday, Sept. 10
12:30 - 2 PM :: Shepard Hall - Room #290

Those applying to the Ad/PR major are also welcome!

> Refreshments!
> Meet program directors and professors
> Learn about student clubs
> Get to know your classmates in Film/Video and Ad/PR
> Jump start your career via internships
> Boost your leadership skills
> Hear about the fall MCA professional development calendar and guest speakers
> Get involved in the department, on campus and in your community!

Ad/PR Internship Boot Camp
Tuesday, Sept. 8 OR Wednesday, Sept. 9*
8 - 9:15 AM :: Shepard Hall :: Room #492

Come network with other interns and recent CCNY-MCA alums to learn on the job success strategies. A FREE basic training breakfast will be served. It’s never too early to prepare for Spring & Summer 2010 Internships.

* Attend one or both sessions.

Advertising Week
Sept. 21 - 25, 2009

Students pay just $25 for tons of events -- great for keeping up with the trends and for networking. See basics below; click http://www.advertisingweek.com for more info.

Prof. Nancy Tag

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What is Advertising Week?

Advertising Week is North America's premier gathering of cutting edge communications leaders. The Week is a hybrid of thought leadership and special event programming, uniting clients, creatives, media and inspiring figures like Lorne Michaels, Ludacris, Jon Bon Jovi, Jimmy Wales, Dr. Jeffrey Sachs, Secretary General Ban Ki-moon, Donny Deutsch, Lewis Black, Chaka Khan, Bob Greenberg, Emeril, Jimmy Fallon, Ziggy Marley . . . and many more.

What is Advertising Week's mission?

Advertising Week's mission is to galvanize the industry by creating an entertaining, enlightening and engaging platform for disparate parts of the business. Along the way, The Week is a tangible force – moving key industry goals around talent and diversity forward via GeneratioNext, Advertising Futures and a broad partnership with Virtual Enterprise.

When is Advertising Week? September 21 - 25, 2009

Who organizes Advertising Week?

Advertising Week is governed by an independent Board of Directors led by Co-Chairs, Chuck Porter (Crispin Porter + Bogusky) and Linda Sawyer (Deutsch) and President Nancy Hill (4A's). Day-to-day, Stillwell Partners, led by Matt Scheckner along with Jillian Mellone and Lance Pillersdorf, work year-round to pull Advertising Week together. The Week also enjoys strong organizational support from more than 30 major industry trade associations.

How is Advertising Week funded?

Advertising Week receives no public or private subsidies or industry grants – it is a self-sustaining enterprise, privately funded by our fantastic Corporate Partners led by Adobe, AOL's Platform A, Facebook, Google, Microsoft, Panasonic, and other supporters like, GE, Interpublic, Johnson & Johnson, MDC, NBC Universal, PricewaterhouseCoopers, USA Today . . . And many more, including the members of the Advertising Week Organizing Committee. You may also download a copy of the 2008 Official Guide to view the ads placed in the Guide by our extended family of supporters.

What's New for 2009?

Change and evolution are our hallmarks. The Thought Leadership program anchors remain, but the content will be 100% new. Tribeca Cinemas comes back into the fold re-establishing a downtown bookend to our nerve center in Times Square at The Times Center and the Nokia Theatre. The Paley Center drops out of the mix in 2009 during a construction phase. Integrated campaigns take center stage as the AAAA O'Toole Awards moves into Advertising Week. NEXUS expands to two days. And the U.S. Hispanic Television Summit moves into The Week as well.

How do I register for Advertising Week?

There are three easy steps you'll need to take.

First, you'll need to register with Advertising Week. This involves creating a username and password and selecting one of three clearly defined event packages.
Once you're logged in you can begin signing up for events. Just go to the Events Calendar, browse through the listings and select "Sign Up" to add events your calendar. Much of the 2009 calendar is already up and you should check regularly for updates.

Be sure to check out our special "Tracks" feature which will guide you through the extensive menu of Thought Leadership programming. And to see what industry peers are up to, join our Advertising Week Facebook family.

Once you are registered, you can log in anytime to the My Advertising Week page to view and manage the events you have signed up for. You can also upgrade your registration package, update your information or change your password.

On-campus Job Interview Coaching for MCA Students
Tuesday, Sept. 15 :: 12:30 - 2 PM

Adam Grupper will be on campus on Tuesday, September 15th from 12:30 – 2 PM to provide students with job interview coaching in regard to how to present themselves with authority, conviction, credibility, energy, and self-confidence. The job description that this workshop's role play is geared toward is for a Media Assistant at –

Company: Alloy Media & Marketing
Location: New York City, NY 10001
Industries: Advertising and PR Services
Job Type: Full Time
Relevant Work Experience: 1+ to 2 Years
Education Level: Bachelor's Degree
Career Level: Entry Level

David Thompson of CCNY's Career Counseling office is looking for three or four students to volunteer for a "mock interview role play" during the workshop. If any MCA students would like to participate in this valuable experience, contact dwthompson@ccny.cuny.edu for more info. He’ll accept the first four volunteers; others will be wait listed.

David Thompson, Associate Director
of Career Counseling and Professional Development
The Career Center, NAC 1/116
The City College of New York
138th Street & Convent Avenue
New York, NY 10031
Email: dwthompson@ccny.cuny.edu
Tel. 212 650-6508

Mock Job Description - Alloy Media.doc
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Graduate School Fair
Sept. 26 – New York City

Meet one-on-one with reps from leading institutions. If you’re considering grad school, check out this event to help plan your future!