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“Think, Link & Learn”

Sunday, February 21, 2010

Calling All Media Majors!

The Campus currently has positions to help build your skills. Editors are currently seeking applications for:

> Writers - Fashion, News, Features, Sports, Arts/Entertainment, Fiction/Poetry, Opinions, Science/Tech/Health
> Photography
> Copy Editing
> Graphic Design/Web Design
> Administrative/Office Management
> Recruiting
> Advertising Sales/Business

The Campus
NAC 1/119
ccnycampus@gmail.com
www.ccnycampus.com

City College has helped develop many fine writers, including Oscar Hijuleos, Walter Mosley, Upton Sinclair and Woody Allen. Why not you?

While you're at it, check out opportunities with The Paper, WCCR and SAME TV, all located in the NAC. Ad/PR majors and Journalism minors should not miss a chance to build their portfolio and gain valuable print, online and broadcast experience.

Friday, February 19, 2010

Announcing the Lunch w/Leaders Lecture Series

Join us for The Ad/PR Lecture Series, which kicks of this Thursday, Feb. 25. These informative sessions are sponsored by the MCA Ad/PR Program and the American Advertising Federation (AAF) Club.

Please mark your calendars, announce in class and spread the word! The lecture series is open to all CCNY students, you don't have to be an MCA Ad/PR major to attend. Light refreshments will be served.


Thursday, Feb. 25
12:30 - 2 PM :: #291 Shepard
Faris Yacob
(Former) Executive Vice President
Chief Technology Strategist
McCann Erickson, New York


"Stuff that Doesn't Work Yet"
How technology is Changing the nature of advertising.

"Ive been a geek my whole life," says Faris Yakob, McCann Erickson's first chief
technology strategist. The 31-year-old has been exploring the future of brand communications since the heyday of the dot-com boom. Working in Sydney, Australia and New York, his recent projects include the Nikon Film Festival, the winners of which were recently announced at Sundance. a self-described "digital ninja" -- he continues to explore the intersection of people, technology and culture, and what roles brands can play in this emerging ecosystem. He also hopes to have a lot of fun and that you hare having a nice day.


Thursday, Mar. 11
12:30 - 2 PM :: #290 Shepard
Joe Pantagoso
Branding Expert


"The Branding Solution."

Whether it's a product or service or person, choices are plentiful in today's world. Identifying how your brand is not only relevant but different is key to standing out from the crowd. And communicating that relevant differentiation in a compelling way at engaging points of touch is critical to gettng selected.

Joe Pantigoso, a marketing communications specialist and former managing director of Landor, a leading brnd strategy and design consultancy, will speak on the value of branding in a crowded marketplace and how to go about it, using approaches, cases and experience gained from 20 plus years at "best in class" marketing communications agencies like Landor, J. Walter Thompson and Ogilvy & Mather.


Thursday, Mar. 18
12:30 - 2 PM :: #290 Shepard
Donna Renella
Professional Recruiter & HR Consultant

"Get a Job--Keep the Job."
How to deliver what your boss wants (not just what you know).


What does it take to succeed in the workplace? Learn what really matters to employers. You'll learn what you can do to improve your success and get ahead.

Donna M. Renella is a leading human resources professional with over 25 years of senior-level experience in agency, corporate, entrepreneurial and consulting roles. Throughout her career, Donna has been an innovator who helped design the strategies, systems and procedures of winning human resource departments.

She brings her unique mix of insight and skills to agencies and corporations who seek outstanding public relations professionals.

Sunday, February 14, 2010

Prof. Michael Cramer Debuts Medieval Fantasy as Performance

This week marks the official publication of Medieval Fantasy as Performance: The Society for Creative Anachronism and the Current Middle Ages, by CCNY’s own Prof. Michael A. Cramer (Scarecrow Press, Inc. - Feb. 16, 2010).

In addition to teaching Intro to Media Studies at CCNY, he’s also a professor at Borough of Manhattan Community College. As per his Amazon.com author page:

Michael Cramer was born in Gold Beach, Oregon in 1964 (he often says that he was born in the great state of Jefferson), and grew up in Sacramento, where he attended Jonas Salk Middle School and Encina High. He concentrated on theatre and filmmaking, and was something of a failure at band. Dr. Cramer graduated with a Ph.D. in theatre studies from the City University of New York Graduate Center in 2005. He obtained his M.A. in Drama from San Francisco State University in 1996, and his B.A. from Cal State Sacramento in 1988. In his various lives he has been a car salesman, a shoe salesman, a personal trainer, a martial artist, an actor, a singer, a teacher, a project manager, a secretary (the man can't hold down a job), a knight, and an executive at a small media company in Brooklyn. While still in high school, Cramer joined the Society for Creative Anachronism, which provided material for several articles and for his book *Medieval Fantasy as Performance: The Society for Creative Anachronism and the Current Middle Ages*.

http://www.amazon.com/Michael-Cramer/e/B00310CH4I/ref=sr_tc_2_0?qid=1266164305&sr=1-2-ent

Center for Communication - NEW Spring '10 Schedule Posted

Center for Communication
http://www.cencom.org

FREE ON LOCATION EVENTS
REGISTER NOW! LIMITED SEATS!

UPCOMING ON-LOCATIONS for SPRING 2010; for Registered UNDERGRADUATE Students Only. You MUST pre-register for these EXCLUSIVE events online.

Send an email to info@cencom.org with your full name, school and contact info.

Please note, space at on-locations is limited to smaller groups and sign-ups are first come, first served. All other will be added to a waiting list. Do take advantage of these exclusive opportunities to visit leading media companies up close and personal.

The Center for Communication website also includes free seminars throughout the semester, including a Fashion Publicity event co-sponsored with CCNY at the Aronow Theater (NAC) on April 22 from 12:30 - 2 PM. Visit www.cencom.org to register for all events.

Friday, February 12, 2010

REMINDER: Ad/PR Applications Due Friday, March 12 @ 5 PM

Attention Future Ad/PR Majors!

Applications Due
Friday, March 12, 2010
5 PM

Visit MCA Office to Apply
#472 Shepard :: 212.650.7167
mca@ccny.cuny.edu

See Vivian Nilsson (Tues-Wed-Thurs) or
Samein Priester (Mon & Fri)

Prof. Lynn Appelbaum, Director
Advertising/Public Relations Program

Remember, acceptance to the major is not automatic, even though you're enrolled in Intro to Media Studies. You MUST submit a formal application, which includes an essay. Stop by #472 to pick up complete formal application materials.

NEW DATE :: Internship Boot Camp - Thursday, Feb. 18

Join us for this semester's
Internship Boot Camp
Thursday, February 18
(remember ... it's a Monday class schedule)
#492 Shepard Hall
8 - 9:15 AM

All majors welcome -- Ad/PR, Journalism & Film Video. Put your best foot forward as you prepare for Summer & Fall Internships. Current interns from leading firms like Y&R will be on hand to show you the ropes.

FREE basic training breakfast provided; BYOB - Bring Your Own Beverage.

To learn more
http://www.internshipinsight.blogspot.com

Wednesday, February 10, 2010

Katz Media Paid Summer Internships :: Deadline - Friday, Feb. 12 < APPLY NOW! >

Thanks to Prof. David Harris' great networking and longstanding relationship with Katz Media Group, he and Prof. Lynn Appelbaum met yesterday with senior Corporate Diversity and Recruitment executives who would like to develop a relationship with CCNY. Katz is a $5 billion ad media sales company for radio and TV stations across the US.

According to Prof. Appelbaum, "Katz wants to build a strong relationship with our Ad PR program to recruit outstanding students through internships. Strongly committed to diversity, Katz is looking for smart, driven and focused young communicators who are at the top of their game."

The immediate deadline is for the Katz Media Associates Program, a PAID Summer Program, (8 slots - highly competitive); you must apply by this Friday, Feb. 12. While the timeline is tight, please submit an application if you feel you can make the cut; it should only take about 20 minutes to fill out:

http://www.katz-media.com/Careers.aspx?id=697

Also note Katz has Summer Internships that are for college credit; the deadline isn't as tight. Best of luck!

WEPR Helen Ostrowski International PR Scholarship :: Deadline - Monday, March 1

THE FOUNDATION OF WEPR HELEN OSTROWSKI SCHOLARSHIP
FOR INTERNATIONAL PR STUDENTS

$2,000 Scholarship for 2010-11 Academic Year
Deadline: Monday, March 1, 2010

The Foundation of WEPR (Women Executives in Public Relations) is offering a $2,000 scholarship for international students majoring in the Media and Communication Arts in the PR/Advertising Specialization at The City College of New York for the 2010-11 academic year. Men and women are welcome to apply.

Students are encouraged to apply if they meet the following criteria:

• Have international status
• Demonstrated academic competence (3.0 or higher current GPA).
• Student must have completed at least MCA 209 by Fall 2009 and must be either Juniors or Seniors in 2010-11.
• Evidence of serious intent to pursue a career in public relations, authenticated by faculty. This should include a statement by the candidate about his/her interest in the profession, and letter of support from the faculty. Information on relevant extracurricular activities and internships will be especially useful.

Eligible students should submit transcript, a 250-word essay on their interest in public relations as a career, resume and letter of support by a faculty member. Students may discuss any aspect of their education, professional experience, or career aspirations.

Deadline: Monday, March 1, 2010. INCLUDE COVER PAGE WITH NAME, PHONE, EMAIL AND NAME OF AWARD FOR WHICH YOU ARE APPLYING. Cash awards will be made Spring 2010 to be applied to Fall 2010 tuition.

Please e-mail Professor Lynn Appelbaum with questions or with your letter of application. Office S 472, Phone: (212) 650-6561, e-mail: lynn_appelbaum@hotmail.com.

WEPR Phyllis Berlowe PR Scholarship :: Deadline - Monday, March 1

WEPR FOUNDATION PHYLLIS BERLOWE SCHOLARSHIP
FOR PUBLIC RELATIONS STUDENTS

APPLY FOR A $4,000 SCHOLARSHIP FOR THE
2010/11 ACADEMIC YEAR

The Phyllis-Berlowe Scholarship was created by The Foundation of Women Executives in Public Relations (WEPR) in 2006 to honor one of the New York’s outstanding leaders in public relations, Phyllis Berlowe. Ms. Berlowe is remembered for her boundless energy as an advocate for the profession, for her esteemed leadership, and as a stellar practitioner.

The $4,000 scholarship is available to students in Ad/PR majors at The City College of New York, who demonstrate an outstanding academic record of achievement and financial need. Students must be either juniors or seniors in the Advertising/PR major in the 2010-11 academic year. Men and women are invited to apply.

Students are encouraged to apply only if they meet the following criteria:

• Full-time resident of Greater New York
• Have either junior or senior status in 2010-11
• Demonstrated academic excellence (3.4 or higher current GPA with a strong academic record in the major).
• Completion of at least MCA 209 and 362 OR MCA 350 by Fall 2009
• Evidence of serious intent to pursue a career in public relations, authenticated by faculty. This should include a statement by the candidate about his/her interest in the profession, and letter of support from the faculty. Information on relevant extracurricular activities and internships will be especially useful.
• Evidence of financial need for the scholarship.

Eligible students should submit 1) a 250-word essay on their interest in public relations as a career and statement of need. Students may discuss any aspect of their education, professional experience, or career aspirations, 2) Academic transcript 3) Resume, 4) Letter of support by faculty member.

Please submit your statement, transcript and a resume to Professor Lynn Appelbaum, Shepard 472A, by Monday, March 1, 2010. Cash awards will be made Spring 2010 to be applied to Fall 2010 tuition. INCLUDE COVER PAGE WITH NAME, PHONE, EMAIL AND NAME OF AWARD FOR WHICH YOU ARE APPLYING.

Please see Professor Lynn Appelbaum with questions. Office S 472A, Phone: (212) 650-6561, e-mail: lynn_appelbaum@hotmail.com.

The Art Stevens PRSA-NY / CCNY Scholarship :: Deadline - Monday, March 1

APPLY FOR A $5,000 SCHOLARSHIP FOR THE
2010-11 ACADEMIC YEAR

The City College Department of Media and Communication Arts is pleased to invite students in the Advertising/PR specialization to apply for the Art Stevens
PRSA-NY/CCNY Public Relations Scholarship. The scholarship is a gift from Art Stevens, APR, Fellow, PRSA, an esteemed City College alumnus, and distinguished leader in the public relations profession and in PRSA-NY. The Scholarship is administered by the City College Fund.

The $5,000 scholarship is awarded annually in the Spring to one MCA Ad/PR major at The City College of New York who meet the following criteria.

• Declared major in Advertising/PR specialization with Junior or first semester Senior status in Fall 2010.

• Demonstrated overall academic competence of 3.0 current GPA or higher with a strong academic record in the major.

• Completion of at least MCA 209, Introduction to PR, by the end of December 09.

• Evidence of serious intent to pursue a career in public relations, authenticated by faculty.

Applications should be submitted to Prof. Lynn Appelbaum, S 472A.
Deadline: Monday, March 1. Applications should include the following:

• Statement of no more than 250 words by the candidate about his/her interest in the PR profession. Information on relevant activites and PRSSA involvement is useful.
• Resume
• Letter of support from one faculty member
• Academic Transcript
• Cover Page with your name, phone, email and name of scholarship you are applying for.

Cash Awards will be made in Spring 2010 and will be applied to City College tuition.
Please see Professor Lynn Appelbaum with questions. Office S 472, Phone: (212) 650-6561, e-mail: lynn_appelbaum@hotmail.com.

Tuesday, February 9, 2010

Reminder: Welcome Reception for New Ad/PR Majors Thursday, Feb. 11

We'll see you Thursday, Feb. 11 from 12:30 - 2 PM in #290 Shepard Hall for the Welcome Reception for new Ad/PR majors!

Come meet professors, hear about Ad/PR clubs and get a heads up about upcoming professional development events.

Heads Up! Internship Boot Camp - Now Thursday, Feb. 18

The MCA Internship Boot Camp has been rescheduled for Thursday, Feb. 18, 8-9:15 am, #492 Shepard Hall.

Ad/PR, Journalism and Film/Video students are welcome. You should attend this session before scheduling a meeting with Prof. Lynn Appelbaum to discuss Summer and Fall '10 internships.

Get to campus early Feb. 18 to jump start your professional development. Hear from seniors who interned at MTV, Y&R, Sony Music and other leading firms. Obtain resume samples and other helpful tips for career success.

There's no time like the present to plan your career success! Please spread the word to classmates.