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“Think, Link & Learn”

Saturday, March 29, 2008

FREE April 12 CUNY Journalism Workshops, Planned Television Arts Needs Fall ’08 Interns

April 12 – CUNY Grad School Journalism Workshops
Free and Open to Undergrads and MFA’s


The CUNY Graduate School of Journalism will host a free day of workshops for CUNY undergraduates (MFA's also welcome).

For more information, see your MCA instructors, or Journalism Program Director Prof. Philip Kay, pkay@ccny.cuny.edu; 212.650.5499.

Please be kind enough to spread the word and don’t forget to RSVP to ensure organizers don’t run out of lunches!


Planned Television Arts Seeks Fall 2008 Interns


Planned Television Arts, a division of Ruder-Finn, and a media placement public relations firm that specializes in book publicity, is seeking new applicants for its Fall 2008 Internship Program. These are non-salaried positions.

PTA is the nation’s oldest and largest book promoter. We’ve scheduled interviews for our clients with Oprah, Today Show, Larry King Live, The view, New York Times, USA Today, Wall Street Journal and hundreds of other media outlets. Our clients include best-selling authors, celebrities, CEOs, non-profits, and magazines. We have a very active year-round intern program that accepts interns from a variety of colleges and universities. Please post this notice and inform all students who are considering a career in the news media, public relations, marketing or entertainment.

PTA will accept applications through May 15 - but will make acceptance decisions prior to this date should qualified candidates present themselves sooner. It runs from August 25 - December 12, 2008.

PTA is celebrating its 45th year. Ruder Finn is ranked as the 12th largest PR firm in the nation. Interns are given a variety of responsibilities, including active public relations assignments such as booking radio and TV shows for authors, researching media lists and participating in writing assignments. It’s one of the most active internships out there. You get to succeed by observing, training, and by doing. We provide a fun atmosphere - not a stuffy corporate environment.

PTA provides a dynamic opportunity for students to participate in a challenging public relations atmosphere, offering the following to its interns:

  • Provide one-on-one training in the art of public relations
  • Give direct exposure to the news media - students make calls to the media
  • Help them confirm a career decision
  • Provide a future job lead and letter of reference
  • Mentor in core competencies and allow for hands-on experience

PTA is looking for students who are:

  • Great communicators and love to talk
  • Eager to learn and catch on fast
  • Good writers who value the written word
  • Persuasive and passionate

These are non-salaried positions but do offer a great opportunity for learning media placement and working with top authors and publishing houses. We do reimburse interns for travel expenses. Many PTA interns have been hired by the company so it is an excellent opportunity to get a foot in the door of an established public relations firm. Many others have used the experience to help them in their respective job searches.

Please call Brian Feinblum with any questions at 212/583-2718 or e-mail their resume to feinblumb@plannedtvarts.com .

See Prof. Appelbaum to determine if you can use this internship for course credit; you must have at least 15 hours in the major.

Thursday, March 20, 2008

NYC TV Spring and Summer Internships - Immediate Openings

This just in from Prof. Appelbaum …

Students MUST have at least 15 CREDITS IN THE MAJOR and MINIMUM 2.5 GPA TO TAKE THIS FOR CREDIT. They may be able to do this for no credit, too.

Important: this opportunity IS OPEN TO INTRO TO PR STUDENTS. NYC TV, www.nyc.gov/tv has internship openings NOW -- (unpaid) -- and also for the summer. Producers are looking for 2 day a week commitment, minimum. Students should see Prof. Appelbaum ASAP to determine if you can complete this for credit.

Subject: Posting NYC TV Internships
Date: Thu, 20 Mar 2008 10:26:29 -0400
From: eberlinger@tv.nyc.gov
To: eberlinger@tv.nyc.gov

Hi! I’d love to send you these internship postings from NYC TV (nyc.gov/tv) for this Spring and Summer. They are pasted here, but please let me know if you need them in a different format.

Thanks very much,

Elizabeth Berlinger | NYC TV

212 669 2543

eberlinger@tv.nyc.gov

1. BUSINESS DEVELOPMENT & MARKETING INTERNSHIPS

Be NYC TV’s next Business Development & Marketing Intern! We are hiring ASAP.

NYC TV is the fastest growing network in the New York region and the official television station for the City of New York. We are looking for dynamic people who want to join our crew of hip and energetic professionals so we can continue creating our award-winning television for the city that never sleeps.

As a Business Development & Marketing Intern, assist our team with marketing and branding campaigns. You will brainstorm existing as well as new promotional opportunities, and will assist with our exclusive VIP events, review and select on-air talent submissions, and help develop new shows. Heavy research skills required for sponsorship, underwriting opportunities, and the media market.

Qualifications:
-Eager to work in a fast-paced environment
-Excellent writing, research, and communication skills
-Interest in the media industry; experience preferred but not required
-Minimum high school diploma

To Apply:
Please send a cover letter and resume to intern@tv.nyc.gov and type “Business Development” in the subject line.

2. LEGAL INTERNSHIPS

NYC TV is the fastest growing network in the New York region and the official television station for the City of New York. We are looking for dynamic people who want to join our crew of hip and energetic professionals so we can continue creating our award-winning television for the city that never sleeps.

Assist the External Affairs team with rights management, contracts drafting and any other legal issues that arise. You will research copyright and trademark case law and FCC regulations. This position will allow you to gain hands on intellectual property experience and insight into the day-to-day operations of a growing media network.

Qualifications:
-Eager to work in a fast-paced environment
-Excellent writing, research, and communication skills
-Interest in the media industry; experience preferred but not required
-Current law student

To Apply:
Please send a cover letter and resume to intern@tv.nyc.gov and type “Legal” in the subject line.

Tuesday, March 11, 2008

CCNY - MFA Award-Winning Films Featured March 28 at 4th Annual "Cinema Cum Laude"

An evening of new short films, from The MFA in Media Arts Production at The City College of New York, will screen at The Jacob Burns Film Center in Pleasantville, NY at 7:15 PM on Friday, March 28th. This will be the fourth year that the Burns hosts the event, entitled “Cinema Cum Laude”. The films range in length from 1-minute to 30-minutes and span the genres of documentary and fiction. The MFA program at City College is only in its tenth year, but its students have won many coveted awards including the Student Oscar and The Student Emmy.

This year’s program includes:

  • "Hush” (D. Fernando Cordero) A psychological thriller about a young woman grieving for the loss of her child while she also struggles with her abusive husband.
  • " Stranger in Paradise” (D. Masood Haque) A documentary about a Pakistani man who wins a visa lottery to pursue his dreams in America, only to be ensnared in a post 9/11 nightmare.
  • Tijuana Nada Mas” (D. Yolanda Pividal) A documentary look at the struggle of street kids who live in the busiest border city in the world.
  • “Plain Jane” (D. Darren Methlie) A day-in–the-life of a young girl in a small town in rural Connecticut. Forced to cope with an unwanted pregnancy, Jane must come to a decision amidst a family crisis that has driven her away from the father of her child.
  • “Work” (D. Erin Harper) A meditation on three disparate lives – a stack trader, a street person and a jazz musician.
  • “Three 1-minute Documentaries” (D. Erin Greenwell, D. Daniel Akiba, D. Bangbay Siboliban) dealing with issues of family, death and identity.
  • “Two Dollar Dance” (D. Yolanda Pividal) Lonely Hispanic men, working illegally in the US and far from home, visit local bars where they pay money for the fleeting companionship of a dance.

Most of these films were award winners at “Cityvisions”—the MFA showcase and festival held in Manhattan each May. The filmmakers will be present for a Q&A panel following the screenings, moderated by filmmakers/professors Dave Davidson and Andrzej Krakowski. (Both Westchester residents) For ticket prices and directions to the Jacob Burns Film Center at 364 Manville Rd. in Pleasantville, NY call 914-747-5555, or visit the following links for more information on this event:

https://tickets.burnsfilmcenter.org/php/calendar.php?month=3&day=23&year=2007&sid=&cmode=0&org=2

Saturday, March 8, 2008

CCNY Branding Contests: Build Your Portfolio, Develop Corporate Identity & Advocacy Campaigns

Branding Contest for a Green CCNY
Name the Initiative. Come up with a Tag Line.
Create a Logo. Win a Nano.

Deadline EXTENDED until March 24!

Background: CUNY has created a university-wide "Task Force on Sustainability" and asked each CUNY school to establish a sustainability team for developing a 10-Year plan by spring 2008. City College's responsibilities will be to construct, retrofit and maintain more sustainable and green facilities, integrate sustainability into the curriculum, support research and partner with civic and business leaders to promote economic development opportunities.

In order to galvanize the entire City College community, the administration would like to brand the initiative through the creation of a dynamic, yet descriptive name, a motivational tag line and iconic logo.

Communication Objective: to establish that City College is committed to making the campus more sustainable and environmentally friendly.

Specs: Text Component: 1) Names of the initiative should include CCNY (or "City College") and be 2-3 words long. 2) Tag Lines shoudl be no more than 5 words long and can be submitted independent of or connected to name submissions.

Art Component: The winning design will ultimately be used in a variety of vehicles, including stationery, websites, business cards, etc. Therefore, it must have impact when it is a small element on the page or reduced to black & white. You must submit both a hard copy on high quality paper aws well as a CD that includes versions of your logo formatted as follows:

All logo designs must be in vector format, and may not include any raster based elements. This means your logo designs should generally be created in either Illlustrator, Fireworks or Flash. Once finished designing, all vector logos should be delivered in both their original program format (.AI, .PSD., .FLA, .CDR, etc.) and as a .EPS file. EPS is an industry standard, meaning "Encapsulated PostScript". It can be imported into all major design programs, and is often the file of choice for many printing companies. No third-party images may be used in log designs. Also please incldue one 300 dpi version of your logo as a .jpg. Please see Prof. Tag with any software or format questions.

Submission Deadlines & Notification Deadates: Submit your entry to Prof. Lynn Appelbaum, Shepard 472 by 4 PM Monday, March 24. Finalists will be announced the following week; winning name(s) and logo will be announced soon thereafter.

Team Guidelines: Students may work alone or in teams of two.

Judges: Initial judges will include Profs. Lynn Appelbaum, Nancy Tag and Ed Keller. Final judges will include Michael Rogovin, Chair of the CCNY Sustainability Task Force and other task force members.

Prize: The Winner(s) will receive an iPod Nano.

And ...

Office of Student Life & Leadership Development
Branding Campaign
Deadline: April 18

Formerly known as the Finley Student Center, the Office of Student Life & Leadership Development is in search of a new logo that reflects its new identity and mission.

This semester, the office launches its first ever logo competition for a creative logo that will inspire student leadership. The winning logo will become the official corporate identity of the Office of Student Life & Leadership Development. As a prize, the winning student will receive an Apple IPOD Touch. Guidelines and Rules are outlined on the application.

To learn more visit
http://www1.ccny.cuny.edu/current/students/life/logo.cfm

Students are advised to take advantage of these unique opportunities to showcase their advertising/PR and design talents and build recognition among peers, faculty and the CCNY administration!

AAF & PRSSA Student Chapters Welcome Your Membership and Expertise

Invest in your career development and get involved in MCA's American Advertising Federation (AAF) and Public Relations Student Society of America (PRSSA) chapters.

For the next Meeting Time/Location
AAF > Email Jason Selfe, Jason_Selfe@hotmail.com
PRSSA > Email Antoniette Pemberton, AnBrBri699@aol.com


These student run clubs are affilited with leading industry organizations and provide access to national student competitions, scholarships, networking, industry journals and insider info.

For serious career builders, membership in these clubs adds to your credibility. Agency managers often look to see a commitment to the profession while you're in college.

You have nothing to loose and everything to gain!

AAF Faculty Advisor
Prof. Ed Keller
ekeller@ccny.cuny.edu

PRSSA Faculty Advisor
Prof. Lynn Appelbaum
lappelbaum@ccny.cuny.edu or lynn_appelbaum@hotmail.com

APRIL 5 - PRSA-NY Career, Internship & Continuing Education Forum

Attention Communications Students and Young Professionals! > You Can't Afford to Miss THIS Event, hosted by PRSA-NY's New Professionals Committee
(RSVP & Prepay $10 Registration by April 2)

Whether you're a college graduate or student applying for your first position or internship, a young professional ready to make a move in the industry or seeking information on cointuning education ...

... come meet HR recruiters from top New York City-based public relations and communications companies and gather information onleading continuing education programs.

Special Guest: Shonali Burke, ASPCA's Vice President for Media & Communications, recently named one of PR Week's top "40 Under 40" public relations professionals in the US, will share her personal journey. Since joining ASPCA, she has created and led several aggressive communications campaigns, including the crisis communications around the 2007 pet food recall and the federal indictment of Michael Vick.

WHEN
Saturday, April 5, 2008
10 AM - 2 PM
> 10 - Registration & Continental Breakfast
> 10:30 - Keynote Speech
> 11 AM - 2 PM - Career Forum

WHERE
The Fashion Institute of Technology
Reeves Great Hall
Entrance located on 28th Street between 7th & 8th Avenues
New York City

COST
$10
*Pre-payment mandatory;
refunds not available after registration deadline. Those who cancel registration after deadline or do not attend event remain responsible for fee.

HOW
Register online at PRSA-NY Career Forum or www.prsany.org

RSVP
By Wednesday, APRIL 2

Join PRSA's Facebook group and learn more about future programs! For more info on PRSA or PRSA-NY, visit www.prsa.org and www.prsany.org or email us at iinfo@prsanyorg to learn how to become a PRSA-NY Member or PRSA-NY New Professional Affiliate.

WEPR Helen Ostrowski Scholarship for International Students

$2,000 Scholarship for 2008-09 Academic Year
Deadline: Monday, March 21

The Foundation of WEPR (Women Executives in Public Relations) is offering a $2,000 scholarship for international students majoring in the Media and Communication Arts in the PR/Advertising Specialization at The City College of New York for the 2008-09 academic year. Men and women are welcome to apply.

Students are encouraged to apply if they meet the following criteria:

  • Have international status
  • Demonstrated academic competence (3.0 or higher current GPA).
  • Student must have completed at least MCA 209 by Fall 2007 and must be either Juniors or Seniors in 2008-09.
  • Evidence of serious intent to pursue a career in public relations, authenticated by faculty. This should include a statement by the candidate about his/her interest in the profession, and letter of support from the faculty. Information on relevant extracurricular activities and internships will be especially useful.

Eligible students should submit transcript, a 250-word essay on their interest in public relations as a career, resume and letter of support by a faculty member. Students may discuss any aspect of their education, professional experience, or career aspirations.

Deadline: Monday, March 21, 2008. INCLUDE COVER PAGE WITH NAME, PHONE, EMAIL AND NAME OF AWARD FOR WHICH YOU ARE APPLYING

Cash awards will be made Spring 2008 to be applied to Fall 2008 tuition.

Please e-mail Professor Lynn Appelbaum with questions or with your letter of application.. Office S 472, Phone: (212) 650-6561, e-mail: lynn_appelbaum@hotmail.com.

WEPR Phyllis Berlowe Scholarship for Public Relations Students

$4,000 Scholarship for 2008-09 Academic Year
Deadline: Monday, March 21

The Phyllis Berlowe Scholarship was created by The Foundation of Women Executives in Public Relations (The Foundation of WEPR) in 2006 to honor one of the New York’s outstanding leaders in public relations, Phyllis Berlowe. Ms. Berlowe is remembered for her boundless energy as an advocate for the profession, for her esteemed leadership, and as a stellar practitioner.

The $4,000 scholarship is available to students in Ad/PR majors at The City College of New York, who demonstrate an outstanding academic record of achievement and financial need. Students must be either juniors or seniors in the Advertising/PR major in the 2008-09 academic year. Men and women are invited to apply only if they meet the following criteria:

  • Full-time resident of Greater New York
  • Have either junior or senior status in 2008-09
  • Demonstrated academic excellence (3.4 or higher current GPA with a strong academic record in the major)
  • Completion of at least MCA 209 and 362 OR MCA 350 by Spring 2008
  • Evidence of serious intent to pursue a career in public relations, authenticated by faculty. This should include a statement by the candidate about his/her interest in the profession, and letter of support from the faculty. Information on relevant extracurricular activities and internships will be especially useful.
  • Evidence of financial need for the scholarship.

Eligible students should submit a 250-word essay on their interest in public relations as a career and statement of need. Students may discuss any aspect of their education, professional experience, or career aspirations. Students must also submit an academic transcript and resume, and letter of support by faculty member.

Please submit your statement, transcript and a resume to Professor Lynn Appelbaum, Shepard 472, by Monday, March 21, 2008. Cash awards will be made Spring 2008 to be applied to Fall 2008 tuition. INCLUDE COVER PAGE WITH NAME, PHONE, EMAIL AND NAME OF AWARD FOR WHICH YOU ARE APPLYING.

Please see Professor Lynn Appelbaum with questions. Office S 472, Phone: (212) 650-6561, e-mail: lynn_appelbaum@hotmail.com.