“Think, Link & Learn”

Friday, December 3, 2010

Healthy Monday Expands Ad/PR Network to Reach CCNY Students and Harlem Community

NEW YORK, NY, December 1, 2010 - Healthy Monday (www.healthymonday.org), a non-profit that raises awareness about the importance of one’s health, has enlisted support from advertising and public relations students at The City College of New York to promote their anti smoking and diabetes free campaign.

Triumph Innovation Consulting (TIC) consists of seven junior Ad/PR executives, including Jorge Leger, Linda Perez, Ronald Pogyo, Kristina Henry, Ana Stanisic, Shakeima Cooks, and Laetitia Loco. All have been working very hard to find the best way to get the Harlem Community to change its behavior. This includes beginning the week off with a fresh start by eating healthy, or not smoking. It also urges students and residents to “Choose Monday” as the best day to get a healthy start.

TIC will hold their first Healthy Monday event December 6, 2010, 12 noon – 2 pm, at the CCNY's North Academic Center (NAC) Rotunda; 160 Convent Avenue at 138th Street. Participants will receive information and practical advice on how to avoid the deterioration of one’s health.

The agency will have guest speakers such as Ms. Eugenia Graham, a coordinator manager from Harlem Hospital's Quit Smoking program who will talk about the cons of smoking and how to successfully quit this addiction. A selection of healthy foods will be served to show how eating healthy is not difficult. There will also be prizes for students, faculty and staff with the most knowledge about diabetes and smoking issues.

“Triumph Innovation Consulting has completed detailed research on the Harlem community," according to Jorge Leger, CEO of TIC. "CCNY students have discovered people face certain struggles when it comes to eating healthy," he notes.

To assist with these personal health struggles, more than 55 schools, colleges and universities have joined the "Healthy Monday" campaign. TIC has developed an integrated public relations and advertising campaign to address smoking and diabetes, which afflict Harlemites in large numbers.

About Triumph Innovation Consulting:

TIC was formed as a part of the Advertising/PR Workshop at CCNY. The course objective is to create an advertising and PR campaign for the client that builds awareness for the Healthy Monday message. Each skilled team member has a great passion for the advertising and PR fields, coupled with an enormous desire and motivation to win the competition as a “real world” capstone to their college experience.

About Healthy Monday:

Healthy Monday is a non-profit public health organization founded in 2005 in association with Johns Hopkins University, Columbia University and Syracuse University. Their goal is to help Americans leverage Monday to end chronic preventable disease in the U.S. by offering people and organizations a weekly prompt to start and sustain healthy behaviors, intentions, action and initiatives. The organization works with “for-profit" businesses and non-profit organizations, with universities, churches and government agencies.

Public Relations Contacts:

Jorge Leger
(646) 675-2848

Linda Perez
(646) 228-9166


Sunday, November 14, 2010

Remember to Click "Older Posts" as You Scroll

Loads of Winter / Spring internships and more. Remember to click "Older Posts."

Thurs, Nov. 18 - Graduate Fair

NAC Ballroom
12 Noon – 3 PM

Representatives from 31 CUNY schools and private colleges will be on campus to provide graduate program info.

If you’re thinking about grad school in the future -- it doesn’t have to be in ’11 -- you should attend this important event.

Thurs, Nov. 18 - Building Bridges

#290 Shepard, 7 PM

Come network with recent MCA alums from the Ad/PR, Film/Video and Journalism programs and hear about their entry-level job experiences! Let these grads help you secure a coveted position at one of New York’s leading agencies/institutions.

Sponsored by the Public Relations Student Society of America

MCA Winter Session Courses - Jan. 3 - 24, 2011

Get a Jump on Your MCA Credits During the Break
Register NOW for the Winter Session

Intro to Media Production
MCA 10500 WSP 4485 M,T,W,TH 1:00 - 5:00 SH 391
Prof. Ralat

Event Planning
MCA 31616 WSP 4486 M,T,W,TH 1:00 - 5:00 SH 291
Prof. Horii

For more info:


CCNY Cares: November - Donated Canned and Boxed Foods

Help Others via New York Cares!

Drop off BOXED / CANNED GOODS goods throughout the month of November at the NAC and other select locations (see main CCNY website for other drop off points).

In December, the college will collect toys for children in need in celebration of the holiday season.

New York Video School - Favorite Places in NYC Contest

From: Emi
Date: Wed, 10 Nov 2010 15:45:39 -0500
Subject: Video contest for NYC college and university students - January Deadline


I'm reaching out from NYVS, the premier online film school, to share news of a video contest open only to college and university students in New York City. In the "NY vs. NY: Favorite Places in NYC" contest, students are asked to create a short video telling an entertaining story about their favorite place in NYC.

To help students learn more about shooting, editing and storytelling, we are giving all participants a free subscription to NYVS.com for the duration of the contest. This is a great opportunity for students to gain resume building skills and to show off their video making talents, with the chance to win a professional grade still/video camera and gift certificates to support their video and filmmaking careers.

I've attached a contest flyer with basic information, but feel free to reach out to me with any additional questions ( Visit www.nyvs.com/nyvsny to see official contest rules).

As this is an amazing opportunity for NYC based students, we appreciate any help you can give in spreading the word for this contest.

Emi Soekawa

About NYVS:

NYVS is the world’s premier online film school. Headquartered in New York, the Company has developed a pioneering social learning architecture and layered on hundreds of courses on topics such as, equipment selection, video shooting, storytelling, and video editing. The Company’s website allows users interact with NYVS instructors and with each other through groups, forums, and critiques to create a more personalized and rich learning experience. NYVS is a great alternative to traditional film schools for those looking to make a career as a video professional or anyone simply interested in learning how to make great videos. As video increasingly becomes the dominant form of communication, NYVS provides the tools to help people from all cultural and economic backgrounds across the world join the video revolution.

For more information, please visit: www.nyvs.com

NYVSNY Favorite Place in NYC Handout .doc
134K View Download

Wednesday, November 10, 2010

Rubenstein Communications :: Winter/Spring 2011 Internships Supporting 10th Anniversary of Tribeca Film Festival

Rubenstein Communications, Inc. (www.rubenstein.com) is a privately-held public relations firm in New York City, offering strategic, results-oriented publicity and media relations in a wide variety of sectors. With over 450 clients, we represent a diverse clientele, including educational and cultural institutions, media and entertainment companies, not-for-profit organizations, health care providers, law firms, real estate concerns, global corporations, business executives and public figures.

We seek 10-12 student interns for the winter/spring semester (February-May 2011) to support publicity efforts for the Tribeca Film Festival. The festival is an international independent film forum held in Lower Manhattan each spring which marks its 10-year anniversary in 2011 (www.tribecafilmfestival.org).

The internship is unpaid but college credit is encouraged, subject to school approval. Part-time schedules (2-3 days a week, Monday-Friday) can be arranged yet full work days are preferred. Early-morning hours required on weekdays during peak periods with additional after-hours/weekend work required at formal events during the 10-day Festival.

Qualified applicants should demonstrate:

• Interest in public relations;

• Minimum 3.0 GPA;

• Poise, energy, and attention to detail;

• Proficiency with Microsoft Office;

• Ability to multitask efficiently.

Duties include: research; tracking press breaks; compiling media clips; data entry; assisting with press screenings, award ceremonies and red carpet premieres; and staffing on-site press office during festival.

Interested candidates should submit resume and cover letter by e-mail only: Internposition@rubenstein.com . No phone calls please. Resumes will be reviewed as soon as they are received. Thank you very much.

International Radio & Television Society Foundation, Inc. 2011 Summer Fellowship Program

International Radio & Television Society Foundation, Inc. | irts.org
Date: June 5 - August 6, 2011
Where: New York, New York

The IRTS Summer Fellowship Program teaches up-and-coming communicators the realities of the media industry and business world through a nine-week , expense-paid fellowship, which includes practical experience and career-planning advice. Fellows gain full-time, "real world" experience at New York-based media companies. In addition, the Fellowship provides the opportunity to network with industry professionals, take related field trips, and attend panels, lectures and group discussions.
The Summer Fellowship Program is competitive. Students must be college juniors, seniors or graduate students at the time of application. For detailed eligibility information, log on to our website www.irts.org and follow the link to "College Programs."
http:// www.irts.org/programs/sfp/sfp.html
COST: Travel, housing and living allowance included.
Information can also be found on the IRTS Broadcast Sales Associate Program, which is held in tandem with the Summer Fellowship Program. This diversity initiative is designed to give graduating seniors a jumpstart on the management track by providing customized sales training, in addition to the regular features of the Fellowship Program.
The IRTS Foundation is a New York City-based 501(c)(3) charitable organization, which brings together the wisdom and power of today's leaders to train and educate the next generation of media and communication professionals. Our programs and diversity initiatives help ensure that the business responsible for informing, entertaining, and educating the public reaches its highest potential in this exciting digital age.
Lauren Kruk-Winokur
Director, Academic Programs & Communications
IRTS Foundation, Inc., 420 Lexington Ave., 1601, New York, NY 10170
212.867.6650 x303 | 212.867.6653 | lauren.kruk-winokur@irts.org


Prof. Herman Lew
Director BFA Film & Video Program
Dept. of Media & Communication Arts

Saturday, October 30, 2010

Reminder - Building Bridges - Thurs, Nov. 18 - 7 pm

Hear inspirational "success stories" from recent Ad/PR alumni! Come learn how YOU can land a communications job in a competitive market. Network, make important connections and build bridges toward a prosperous future.

Building Bridges
Thurs, Nov. 18
7 pm
#290 Shepard

Sponsored by the Public Relations Student Society of America (PRSSA) and American Advertising Federation (AAF) Club.

Remember to Click "Older Posts"

New internships, career fairs and professional development opportunities are always being posted. Remember to click "Older Posts" as you scroll this blog.

Ad/PR Alum Millana Williams Wins Project Runway

May 2010 Ad/PR Grad Millana Williams won the model segment of Project Runway.. On Oct. 28, she won a fashion spread in Marie Claire magazine, L'Oreal products and prizes valued at $25,000!

Originally from Texas, Millana completed an extensive internship with Uptown Magazine and is excited about combining her passion for the fashion world and communications/business skills honed at CCNY.

Project Runway, which runs on Lifetime Television, features host and supermodel Heidi Klum, fashion mentor Tim Gunn, designer Michael Kors and Nina Garcia, fashion director of Marie Claire magazine who all weigh-in, offering advice to the 17 designers who competed in this season's competition. Gretchen Jones won the "Season 8" designer segment of the competition.

To learn more, visit:


GrowIt Communications Agency :: Internship Opportunity

About GrowIt:

The GrowIt Group is a dynamic communication and advertising consulting agency. We cater to companies with national or international expansion goals.
Our services include:


• Market analysis
• Strategy thinking
• Brand Planning and Development


• Advertising
• Public Relations Strategy and Implementation
• Press Relations
• Events
• On-Line Advertising
• Graphic Design

Technology skills:

• IT consulting
• Website Consulting and Development
• Software Development
• Social Networking
• Viral Marketing

Description of the internship position

The student would be involved with blogging, social media, web design activities, and web development. The intern would be participating, brainstorming, and assisting our team on any current projects the agency is involved with.
From 10 to 30 hours/week, on site at Larchmont at least 1 day/week, possible telecommuting for the rest.

Knowledge in HTML and FCQ Editor are required for this internship.

Please contact us at

O: +1 212.359.4217
C: +1 347 339 4160

CCNY Work Study Position :: Archive Assistant


Students needed for administrative duties including data entry, email correspondence, scanning, binding, and archiving press materials, assembly and delivery of press kits and other duties related to advertising and event planning as assigned for the MFA in Media Arts Production program.

Technical Skills: Microsoft Word/Excel, Photoshop, Adobe Acrobat, and basic scanning.

Major Required: Advertising/PR (undergraduate level)

Email Resumes to:


For more information, contact:
Ms. April N. Gatling
Assistant Director
Media Arts Production - MFA Program
The City College of New York
Department of Media & Communication Arts
160 Convent Avenue (@ 138th Street)
Shepard Hall - Room 286
New York, NY 10031
v. 212-650-7235
f. 212-650-5734
e. mfamediaarts@ccny.cuny.edu

Thursday, October 21, 2010

MAIP Internship Deadline - Nov. 12

From: Lynn Appelbaum
Date: Wed, 20 Oct 2010 13:38:34 -0400
Subject: Multicultural Advertising Intern Program (MAIP)- Deadline November 12, 2010

The MAIP deadline for their competitive summer internship program is NOVEMBER 12.

This is an outstanding opportunity for highly competitive and motivated multicultural students to apply for plum paid summer internships.

MCA students are ENCOURAGED to apply by the Nov. 12 deadline! See below and attached for more info.

Lynn D. Appelbaum, APR, Fellow PRSA
Advertising/PR Program Director
Dept. of Media & Communications Arts
The City College of New York
138th Street & Convent Avenue
New York, NY 10031
(212) 650-6561

Subject: Multicultural Advertising Intern Program (MAIP) - Deadline November 12, 2010
Date: Wed, 20 Oct 2010 12:22:47 -0400
From: MRamirez@aaaa.org

Dear Educators:

You may have received an e-mail regarding the application for the 4A’s 2011 Multicultural Advertising Intern Program (MAIP) which is now available on the 4A’s website. MAIP offers an invaluable opportunity to the most promising multicultural students by providing them a chance to prove their ability in the real world through a paid 10-week summer internship at an advertising agency.

Last year, we placed 133 interns in 50 of our member agencies. Many of our MAIP interns received offers for full-time employment as a result of the extensive training and experience they gained through the program. This year, we hope to place well over 100 interns at our member advertising agencies.

Educators, like you, are the most valuable partners we look to in terms of finding qualified applicants for MAIP. We need your assistance in identifying the "best and brightest" on your campus and making them aware of this opportunity.

Attached you will find a MAIP Frequently Asked Questions information sheet. The MAIP Student application package is available on the 4A’s Web site www.aaaa.org. The application can be retrieved in the Talent Development section of the 4A’s website.

Click the internships tab or you may refer to the spotlight section on the homepage. Please share this information with your students as soon as possible. The application deadline is now November 12, 2010 (previously the deadline was in December). Students must complete the online application no later than November 12, 2010.

Thank you, in advance, for your time and assistance.

Best regards,
Mitch Ramirez
Program Coordinator
Training, Education & Development
212-850-0737 | mramirez@aaaa.org | www.aaaa.org
405 Lexington Avenue | 18th Floor | New York, NY 10174

47K View Download

Wednesday, October 20, 2010

New Internship Leads Posted

Scroll carefully and remember to click "older posts;" many NEW internship leads just posted!

Spring 2011 Planning

1. Registration Info


2. Internships
See Prof. Appelbaum NOW to get a head start on Spring / Summer 2011 internships ; many leads are posted on this blog.

PRSSA Dues - Oct. 28 Deadline

Public Relations Student Society of America (PRSSA)

New members and those renewing must submit $50 annual dues to Prof. Lynn Appelbaum no later than Thurs, Oct. 28 (money order or check payable to Lynn Appelbaum); your membership will be valid through Fall Semester ’11!

Tues, Oct. 26 - Careers in PR

Are you interested in a career in PR? If so, please join PRSSA CCNY and the Career Center for this exciting event! Please RSVP to ccnyprssa@gmail.com if you’d like to attend; speakers below.

Oct. 26 - Careers in PR
12:30 p.m. - 1:45 pm
#290 Shepard

TIPS FROM PRSSA CCNY: Be ahead of the game, research these two people-go to their twitter pages, see what they are posting and what they are interested in so you can have something relevant to talk to them about. Don't forget your business cards, use this as a networking opportunity, especially if you are getting ready to graduate or looking for a spring internship!

Brian Belardi, Director and Social Media Specialist, RF Binder; social media strategist working in PR and a consumer of media and sports enthusiast; twitter@belardi
Lyndon Taylor, Senior Account Executive, Ruder Finn

Kellie Jelencovich, President
Public Relations Student Society of America (PRSSA)
The City College of New York Chapter (CCNY)

Nov. 17 - Last Day for “W” grades

Schedule appointment with professors NOW if you have any questions regarding your standing in any courses. Be proactive about your academic career.

Building Bridges - Thurs, Nov. 18 - 7 pm - Save the Date!

Hear “how to make it” success stories from recent alumni!

Thurs, Nov. 18
7 pm
#290 Shepard

LaGrant Foundation - Oct. 29 - FREE McCann Workshop (register by Oct. 27)


The LAGRANT Foundation (TLF) is a nonprofit organization whose mission is to increase the number of ethnic minorities in the fields of advertising, marketing and public relations through scholarships, internships, mentoring programs and career development workshops for African American, Native American, Asian Pacific American and Hispanic/Latino undergraduate and graduate students. www.lagrantfoundation.org.

McCann Erickson NY is a full service flagship agency of McCann Erickson Worldwide, the largest and most developed global advertising agency network in the industry, with operations in 180 cities in over 130 countries. Its client roster lists a number of blue- chip companies, including Johnson & Johnson, L’Oreal, MasterCard, Nikon, Staples, and Verizon Wireless. They’ve created many memorable advertising campaigns, including the multi-award-winning “Priceless” campaign for MasterCard, the Staples “Easy Button” work and the long-running “Worth It” campaign for L’Oreal.


McCann-Erickson will be hosting a career development workshop in which students will have the opportunity to network with advertising and communication professionals.

By attending the workshop, students will receive exposure to the field, a tool of encouragement to assist with their future success.

This is a FREE event and will include a light lunch. Attire is business and students must bring their resumes.


Friday, October 29, 2010
Time: Noon

Registration deadline: Wednesday, October 27, 2010
(Please include your name, email address, phone number, school, major and year)


622 Third Avenue
New York, New York10017

Ericka Avila
Programs Manager
The LAGRANT Foundation
323.469.8680 Ext. 223, erickaavila@lagrant.com

Talbots Women's Scholarship Fund

Courtesy of Prof. Alicia Evans

Deadline: January 03, 2011
Type of Award: Scholarship
Amount: $30,000
Awards Available: 11



The Talbots Women's Scholarship Fund is open to female undergraduate students
residing in the U.S. and Canada. You must have earned a high school diploma or GED
on or before September 2010 to be considered for this award. Scholarship selection is
based on financial need, academics, strength in essay, and career goals.
Applicable Majors: All Fields of Study

Draft FCB Internship

Courtesy of CCNY-MCA Alum & Former PRSSA President Natalee Facey
Please share with recent grads who seek employment

Dear Professors,

I hope my email finds you well. I wanted to let you know that Draftfcb (www.draftfcb.com) has an immediate opening for an Offline Assistant Media Planner. Please share this information with any graduates you think would be interested. They can contact me at ntlfacey@yahoo.com for any information about the position or working at Draftfcb. Thanks for your help.

Best regards,

Y and R - Human Resources Internship

Courtesy of Prof. Lynn Appelbaum

Young and Rubicam is looking for a smart Ad/PR major, who may be interested in HR, to start an internship on the Colgate account at Y and R. It doesn't pay, but it could during the summer. Skill set: people who are smart and motivated. The HR person will teach them everything.

If a student is interested and has a few hours to start now, and stay into the Spring, Prof. Appelbaum is willing to work out the credit hours; contact her directly for more info.

Kaye Scholars Program - Oct. 26 Info Session

Visit the CCNY website for news about these prestigious scholarships for Humanities/MCA majors. Why not put your hat into the ring?

Kaye Scholars Meeting
Tuesday, Oct. 26, 2010
12:00 pm - NAC 6/316

Stay alert and also apply for a wide range of internships offered by CCNY alumni and other organizations throughout campus. Also compile a list of community organizations that offer scholarships. It’s not too early to apply for funds to finance the Fall ’11 semester.


NY1 Spring 2011 Internships

Courtesy of Prof. Gene Donati and MCA Student Yan Kaner

Hey Spring Internships are out at NY1 News; passing this along. If anyone is looking for an internship please let them talk to me first and apply online.

See you soon and thanks so much,

Yan Kaner
Overnight Researcher - NY1 News/NY1 Noticias

Job Title NY1- Spring Internship
Requisition # 123078BR
Location United States - New York - New York
Area of
Interest Editorial
Engineering/Technical Operations
Network Television Production
Cable Television Production
Type Intern
Posting Job Description SUMMARY
We offer opportunities to students who are motivated and eager to
learn about broadcast journalism and gain valuable experience in a
newsroom environment. The following departments are looking for
interns who will help plan, execute and coordinate various aspects of
news media.

• General News: Interns will work with assignment editors,
photographers and news producers as they gather, research, write and
produce the local news of the day. This internship is split between
work in the field and the newsroom.
• Local Edition: Interns will work with NY1’s Queens, Staten Island
and Bergen County, NJ reporters and anchors to produce local stories.
These positions offer a mix of time in the newsroom and in the field.
• NY1 Noticias: Interns will work with NY1 Noticias’ reporters,
producers and writers to produce our Spanish language news channel.
These positions offer a mix of time in the newsroom and in the field.
Must be bi-lingual.
• One on 1 with Budd Mishkin: Intern will research guests, prepare
transcripts from interviews, participate in field shoots, and collect
archival material for use in packages. Interns who demonstrate
exceptional initiative and skill will have the opportunity to propose
potential subjects to be profiled.
• Education: Intern will work with NY1’s Education reporter helping
to write, research, shoot and produce local education stories.
• Political Unit: Interns will work with the political team
(producers, reporters and writers) to produce NY1’s nightly political
program Inside City Hall. • NY1.com: Intern will work with the New
Media team to write headlines, develop content, edit copy and create
multimedia stories. There will also be opportunities to get hands-on
experience creating photos and video for web and use social media
tools like Twitter and Facebook to reach out to our viewers.
• Living Unit: Interns will work with reporters and producers who
research, shoot and write NY1’s feature reports (including Arts,
Health & Fitness, On Stage, Technology Report and Money Matters) and
long-form special programming.
• Sports: Interns will log sporting events, edit highlights, assist
in the control room during live shows, attend sporting events and
assist shooters in the field. • The Call: Interns will conduct “man on
the street” interviews (with photographer), screen, log, and edit the
interviews into sound bites, edit video clips, sort anchor scripts,
run TelePrompter during production, and participate in editorial
decisions for our live nightly call-in show.
• Rail and Road: Intern will assist our traffic reporters in putting
together their live reports during rush hour. • NY1 for You: Interns
will assist producer and reporter on shoots, interview subjects, pitch
story ideas, and research investigative and consumer stories.

• Video Editing: Interns will shadow video editors learning every
angel of the job. Depending on skill level, interns may have the
opportunity to edit reporter packages for air.
• Technical Operations: Interns will mix audio, set up studio sets,
operate robotic cameras and still store, call up teleprompter scripts,
and provide lighting support.
• ENG: Interns will work with the ENG Assistants to organize and
maintain the cameras and other support gear for the field crews. They
will also occasionally work to support field crews and live trucks on
remote shoots. Creative Department Interns
• Creative Services (promotions/marketing/public relations): Interns
will assist producers with production of promotions, screen promotion
footage and graphic elements, and occasionally accompany producers on
shoots. Interns will also work on the NY1 Community Calendar and
assist with clerical duties as needed.
• Graphics: Interns will learn how to create and produce various
on-air graphics using Photoshop, Illustrator and After Effects.

• Tape Librarian: Intern will assist with classifying, cataloging and
maintaining library of video tapes, DVDs and digital files;
transferring footage to various formats for tape sales and licensing;
and filing tapes according to the in-house shelving system.
• HR: Intern will assist in updating job descriptions and sorting
resumes, organize filing of recruitment documents, compile and input
employment statistics, facilitate HR events (orientation, site visits,
intern activities), and examine organizations, schools, and agencies
that would assist recruitment efforts.

Candidates for internships MUST:
• Receive academic credits for the internship.
• Have strong interpersonal, verbal/written communication skills,
leadership and organizational abilities.
• Maintain a professional appearance, be enthusiastic, and have a
demonstrated interest in journalism and news.
• Be able to commit to approximately 16 hours per week.
• Coursework or previous internship experience in communications,
journalism or related field is preferred.

To perform this job successfully, an individual must be able to
perform each essential duty satisfactorily. The requirements listed
are representative of the knowledge, skill, and/or ability required.
Reasonable accommodations may be made to enable individuals with
disabilities to perform the essential functions.

To be considered applicants MUST list the position or positions they
are interested in obtaining and rationale for selecting this/these
area(s) in a cover letter. Interested students MUST complete the
online application at www.timewarnercable.com/careers

Saturday, September 4, 2010

Tues, Sept. 7 - PRSSA Mtg. - 12:15 pm - #277 Shepard

Attend Tuesday's PRSSA meeting (Sept. 7, 12:15 pm, #277 Shepard) to explore membership and discuss plans for the October national conference, special events in partnership with the CCNY Career Center and this fall's "Building Bridges," our annual communications alumni networking event. For more info, contact:

Kellie Jelencovich
CCNY PRSSA Chapter President

JOIN NOW! To become an official PRSSA member, dues are $50; this covers Fall '10 - Fall '11. Students should hand deliver cash, money order or check payable to (Prof.) Lynn Appelbaum, #472 A Shepard by Oct. 29; do not leave cash in mailbox. Include your name, email, graduation date, email and cell phone and permanent address, including city/state/zip (ALL info is required).

Membership offers the opportunity to:

> Network with other interested/motivated PR students
> Experience special event planning
> Meet professionals on the job during agency visits
> Receive scholarship and job info
> Attend PRSSA conference at reduced rates (Oct. 16-19, Washington, DC)
> Receive monthly Tactics publication with timely professional tips and industry info
> Compete in the Bateman case competition
> Brand yourself as an active and engaged young PR professional

CCNY's AAF Chapter Celebrates Advertising Week: Sept. 27 - Oct. 1

FREE Passes for First 18 "Truly Committed" MCA Majors

Dear MCA Students:

Advertising Week is a few weeks away and it is one of the biggest events of the advertising industry. Therefore, the American Advertising Federation (AAF) chapter of City College would like to invite you to take part in the conferences, workshops, panels and other activities taking place between Sept. 27 and Oct. 1.

For a student rate of just $25, students have access to nearly every event (note some are by invitation only and/or require participants to be 21 or over).


This year, MCA is showing additional support for Advertising Week by offering FREE week-long passes to the first 18 students who sign-up through the department!

The first TRULY COMMITTED 18 students who email Prof. Nancy Tag (ntag@ccny.cuny.edu) or Shahar Ferber (sferber00@ccny.cuny.edu) with their name and email address will be awarded a FREE pass. First, check out the schedule to be sure you can attend a good number of the events.

This is a fabulous offer and great opportunity to get further insight about the industry, develop your personal network and substantiate City College students in the industry. Prof. Tag will announce the winners in the coming weeks, so send your email asap. We look forward to your participation in Advertising Week!


Shahar Ferber and Carol Tavarez
AAF - City College chapter

Saturday, August 14, 2010

MCA @ CCNY - Now on Facebook!

Join our Facebook page to stay connected to MCA colleagues, peers, alumni and learn about important industry news and networking opportunities.


Fall 2010 MCA Open House & Welcome Reception

September 16 (Thursday) - 12:30 - 2 PM (Club Hours)
#290 Shepard Hall

Attendance Strongly Recommended

The faculty will officially welcome new Ad/PR majors, introduce themselves and share a little about life in the major, courses students will experience in coming semesters and answer questions. Come learn how you can excel in the communications field—expected to grow 24% by 2018, according to the US Department of Labor’s Bureau of Labor Statistics. Light refreshments will be provided!

All undergraduate and graduate students are strongly encouraged to attend in all majors, including Ad/PR, Film/Video Production, Media Arts Production & Journalism.
You’ll also have the opportunity to hear about MCA/CCNY Clubs, learn about campus resources, obtain scholarship, internship, film festival and career info.

Most importantly, you’ll have the chance to expand your academic and pre-professional networks by meeting fellow students! To learn more, email

Fall 2010 MCA Internship Boot Camp

September 22 (Wednesday) - 8 - 9:15 AM
#492 Shepard Hall

Bring Printout of Resume for One-on-One Consult
Hear Guest Speakers
FREE Basic Training Breakfast (BYOB - Bring Your Own Beverage/Coffee)

All Ad/PR, Journalism and Film/Video students are welcome. You should attend this session before scheduling a meeting with Prof. Lynn Appelbaum to discuss Fall '10 and Spring ‘11 internships.

Get to campus early September 22 to jump start your professional development. Hear from seniors, recent grads and professionals who interned at MTV, Y&R, Sony Music and other leading firms. Obtain resume samples and other helpful tips for career success.

Let those who’ve been there school you on how to enhance your internship experience as you hear tips from CCNY-MCA alums who turned internships into full-time jobs!

There's no time like the present to plan your career success; the session will include career development tips and on the job “role playing.” Please spread the word to classmates.

To jumpstart your experience, contact:

Ad/PR Majors Sweep NYC Police Foundation Competition

Kyle Witmer and Marta Froncvillar won first place for their "Change the Future" print campaign, part of a Spring '10 New York City Police Foundation advertising contest. They split a $2,000 first place prize in recognition of their outstanding work.

The campaign was selected among entries submitted by students from Pratt Institute, Parsons The New School for Design, and The City College of New York. The competition was stiff!

Under the direction of Prof. Nancy Tag, MCA Ad/PR majors snared second and third place honors as well, in partnership with students from CCNY's Electronic Design & Multimedia major. All will be honored this fall at a Police Foundation gala!

Sunday, April 25, 2010

Next Lunch w/ Leaders: Oct. 14, 2010 - Save the Date!

Lunch w/ Leaders
The Ad/PR Lecture Series

James P. Othmer, Novelist
Former Creative Director
Y&R, New York
"Life on a Branded Planet"
The Search for Meaning ...

Thurs, Oct. 14, 2010
12 noon - 2 pm
#250 Shepard
Light refreshments will be served

Sponsored by the MCA Ad/PR Program and the AAF Club

James Othmer spent most of his working life in advertising, alternately enthralled by the high-octane energy and creativity the profession demands and plagued by doubts about the ultimate value of his chosen field.

In his book, Adland, Searching for the Meaning of Life on a Branded Planet, Othmer digs deep into what advertising means -- to the people who work in it, to the Internet gurus of the new "idea factories" who claim what they do isn't advertising at all, to the rest of us who consume it, relentlessly, every waking hour of the day, whether we want to or not.

Saturday, April 17, 2010

Fashion Media: Designing Your Career

Jump-start your career in fashion media by expressing yourself on user-generated platforms, including social networks, blogs, and online video. Top fashion media pros explore how the industry is making the most of the new wave of self-promoting stylistas.

Britt Aboutaleb, Editor, Fashionista
Amy Astley, Editor-in-Chief, Teen Vogue
Andy Hilfiger Owner/Pres., Andy Hilfiger Ent.; Co-Founder, Star Branding; Sr. VP, Entertainment, Tommy Hilfiger
Moderator: Marie Griffin, President/Owner, Griffin Marketing & PR

Book signing follows: The Teen Vogue Handbook

WHEN: Thursday, April 22, 12:30 to 2:00 pm
WHERE: City College of New York, The Aronow Theater, North Academic Center, (Main Entrance, 138th Street and Convent Avenue)
RSVP: Visit www.cencom.org, e-mail info@cencom.org or call 212-686-5005

This event is FREE.

CUNY/CBS TV Boot Camp - Register by Friday, April 23

CUNY/CBS TV Boot Camp is a special City University of New York edition of "60 Minutes" that offers students real-life experience producing broadcast-quality news magazine pieces.

Created in 2001 by CBS News Senior Editor Warren Lustig, a Brooklyn College and CUNY Baccalaureate degree alumnus, Boot Camp gives teams of CUNY students the opportunity to initiate compelling newscasts using facilities at their respective schools.

Bootcamp 2010 will start June 7. Interested students please email Sherley Jean-Pierre at: sherley.jean-pierre@mail.cuny.edu by Friday, April 23.

CUNY Job Blog
CCNY Career Center

PRSSA - Mix, Mingle & Drink Mocktails During Club Hours @ NAC April 22, 12 - 2 pm

Stop by the NAC Rotunda for "mocktails" Thursday, April 22, from 12-2 pm.

Treat yourself to a DELICIOUS fruit juice concoction as you mix and mingle with fellow CCNY students and members of the Public Relations Student Society of America (PRSSA). If your favorite juice isn't on hand, then PRSSA reps will make sure your favorite mixers are stocked the following week!

To join PRSSA or suggest a mocktail mixed juice drink, contact:

Natalee Facey

Kellie Jelencovich

AAF Needs YOU!

CCNY’s American Advertising Federation (AAF) Student Club is recruiting NEW MEMBERS and this means YOU!

The club recently sponsored the wildly successful Lunch w/ Leaders speaker series. Come out, get involved and make suggestions for Fall speakers, events and activities! Membership in an MCA club is also a great resume builder.

For more info, contact:

Doris Lau
AAF-CCNY President

Center for Communication - Roads to Memphis

Join us for these upcoming FREE film events! Please RSVP as soon as possible: log onto www.cencom.org, e-mail info@cencom.org or call 212-686-5005.

Roads to Memphis
WHEN: Wednesday, April 28th, 6:30 pm
WHERE: NYIT Auditorium on Broadway, 1871 Broadway

Join us for the New York premiere screening of ROADS TO MEMPHIS, a riveting crosscut narrative set against the backdrop of the seething and turbulent forces that existed in the sixties. The film skillfully weaves together the fates of assassin James Earl Ray and his target, Dr. Martin Luther King, Jr. as it follows the events that led to their violent and tragic collision.

Produced for The American Experience, this is a complex and thought provoking portrait of America in 1968. Q&A follows.

Stephen Ives, director, Roads to Memphis
Hampton Sides, author, Hellhound on His Trail
Moderator: Jeremy McCarter, Senior Writer, Newsweek

Presented with NYIT's Dept. of Communications – Manhattan

MCA Skill Builder: Activate & Participate!

CCNY Email

Activate and USE your CCNY email; you can always link your email inboxes digitally. Info about scholarships and fellowships is often broadcast via the "City Mail" list serve. Take a few moments to scroll for leads and share info with others in need.

CCNY Website

Visit the CCNY website and CUNY portal to take full advantage of all networks and resources. You'll be surprised at what you'll find!


Writing Center

The CCNY Writing Center offers one-on-one assistance for students working on writing assignments and projects from across the disciplines. Tutors will work with students on planning, drafting, and revising -- all of the important steps in the writing process. Check out The City College Writing Center homepage for valuable online handouts and materials on writing. The CCNY Writing Center is located at The Samuel Rudin Academic Resource Center, NAC Building, Amsterdam Ave Plaza, 3rd floor South. Tel: 212-650-8104.
Click here for more on the CCNY Writing Center.

Career Center

The Career Center of the City College of New York is a centralized office providing programs and services to help prepare students and alumni for professional jobs and careers in a global marketplace. The Career Center is located in the North Academic Center. It serves a diverse student population of over 10,000 students and has active partnerships with more than 400 organizations in the private, public and not-for-profit sectors.
Click here for more on the CCNY Career Center.

Software Training Center

The Software Training Center (STC) was initiated in fall 2003 by the Student Technology Intern Program (STIP) to offer FREE software training to all CCNY students. The STC offers training in all Microsoft Office applications, Pelican (general college E-mail application), DreamWeaver (web creation and management application), and software installations. In addition, students can learn how to properly install and remove major software, such as Microsoft Office applications. The Software Training Center is located in the NAC Building, Room 1/200. Tel. 212.650.8366/6190 Email stc@ccny.cuny.
Click here for more on Software Training Center.

Saturday, April 10, 2010

AAF Club Meets Tues April 13 - #491 Shepard - 12:30 - 1:45pm

CCNY’s American Advertising Federation (AAF) Student Club is recruiting NEW MEMBERS and this means YOU!

American Advertising Federation (AAF)
Student Advertising Club Meeting
Tuesday, April 13, 2010
12:30 - 1:45pm
#491 Shepard Hall

The club recently sponsored the wildly successful Lunch w/ Leaders speaker series. Come out, get involved and make suggestions for Fall speakers, events and activities!

For more info, contact:

Doris Lau
AAF-CCNY President

Get Experience—Join The Campus

Dear Professors:

The Campus newspaper would like to inform you about opportunities available for your students.

As you may know, The Campus is the longest running student newspaper at City College. This semester, we have a great staff and are thrilled to continue our tradition of excellence. Former staff members have moved onto exciting and diverse careers; our current staff is not far behind.

In an effort to expand our coverage and recruit valuable members, we are seeking your help in order to flourish as the premier student media outlet for the City College and Harlem community.

If you have any students who may be interested in becoming members, please encourage them to apply. We are always looking for motivated writers, editors, designers, etc. to make The Campus newspaper even better. Students who wish to contact us may do so by email or phone. Or they can stop by our office in NAC 1/119.

In addition, we highly value the input and feedback from the school faculty and hope that we may continue to grow as a media outlet for the City College community.

Thank you for your time.

Kenya Walker
Communications Manager
The Campus Newspaper Team
City College of New York
NAC 1/119
Email: thecampus@ccny.cuny.edu
Facebook: City College Campus Newspaper

April 28 "Power Launch" - New York Women in Communications

Join CCNY Alum Linda Kaplan Thaler & Robin Koval for
"Power Launch" New Entrepreneurial Series
Presented by New York Women in Communications!

Wed - April 28, 2010
11:30am - 2pm
The Kaplan Thaler Group
825 Eighth Avenue
35th Floor Theater Room

Entrance on 49th Street through the plaza
Security reception in main lobby

CCNY Alum Linda Kaplan Thayler hosts a great summer internship program with her business partner Robin Koval. According to Prof. Lynn Appelbaum, third year students can lay the groundwork now for potential internship opportunities! Cost is $16 for students – a worthwhile long-term career investment.

To learn more and register for this important industry event,

New York Women in Communications

Power Launch
How to Turn Your Business Idea into a Reality

You've got it - a new idea, a fresh concept, a business plan that screams success. But do you have all the details covered? What are the best steps to ensure your plan doesn't fail?

If you're a current or aspiring entrepreneur, this panel is for you. Join Linda Kaplan Thaler, CEO and Chief Creative Officer of the Kaplan Thaler Group, and Robin Koval, the company's President, for an exclusive conversation about what it takes to launch your own business and stay true to your original goals.

There's no holding back at this event - expect real talk and real ideas from two women who successfully built their business from the ground up. Learn about the triumphs and the failures they experienced. And walk away with a punch list of ideas for how you can follow in their footsteps to start, manage and maintain a business that's all your own.

Wednesday, April 28

Arrival - 11:30 AM
Session- 12:00 - 1:00 PM
Networking- 1:00 - 2:00 PM

Student members: $16
Members: $26
Non members: $41

New York Women in Communications empowers women in all communications disciplines to reach their full potential by promoting their professional growth and inspiring them to achieve and share their successes in the rapidly changing world of communications.


Community Engagement Fellowships - Deadline: April 16

Community Engagement Fellowship
Applications due April 16, 2010
Academic Year 2010 – 2011

Are you concerned with the issues facing your community? Do you want to learn more about your community and affect change? Do you think CCNY students should be more involved in the New York City community?

Apply for a Community Engagement Fellowship to receive a $3,000.00 scholarship and leadership development opportunities.

The Colin Powell Center’s Community Engagement Fellowship Program seeks students who are involved in their communities, value awareness of community concerns and hope to advocate for positive change through on-going work with community organizations and/or leaders.

Community Engagement Fellowships are awarded to City College undergraduate students who, in partnership with community organizations or leaders, design and carry out projects that address communityneeds in a sustainable way. Preference will be given to projects that address any of the Powell Center’s priority areas: International Development and Security, Community and Economic Development, Education, Health and Health Care and the Environment.

Fellowships can support a variety of student-led initiatives:

 Launch a new campaign at CCNY in partnership with a local community organization

 Use your project or community partnership to educate, involve and collaborate with other CCNY students or clubs

 Connect a service project to a class you are taking or a course of study in which you are interested

 Serve at a community organization and share information with the CCNY community through informative workshops

 Fundraise for an organization and advocate awareness of the issues that the organization addresses

 Launch a new service initiative from a club in which you are involved

 Start a CCNY chapter of a national non-profit organization

 Other projects that involve the CCNY community and address community needs in a sustainable way

Community Engagement Fellows receive an initial scholarship of $3,000 and may request up to $1,500 in the second or third year of the project. Fellows are also given access to extensive leadership development programming.

You are encouraged to ask questions and discuss your ideas in advance of sending in your application. We can help you connect with community partner organizations for your project, if you don’t already have those connections. Contact Stephanie Crane, program coordinator, scrane@ccny.cuny.edu, 212.650.5239.

Applications for the Colin Powell Center's Community Engagement Fellowships should include the following:

1. Cover sheet with (1) student’s name, (2) proposal title, (3) number of credits completed, (4) estimated number of semesters remaining at City College, (5) student’s major, (6) name of partnering organization, contact person and contact person’s email and phone, (7) student e-mail, phone numbers, and address, (8) names and contact information for two references for the student, at least one of whom should be City College faculty.

a. Project Focus: Describe the external community that the project will serve (e.g. low-income families, the elderly, the homeless etc.) or the problem that the project will address (e.g. illiteracy, hunger, the environment etc.).
b. Past Experience with Proposed Project/Issue: After describing the community or issue, explain why it is important to you and list any past work you’ve done in this area. Also, explain any way that this issue or population connects to your studies.
c. Partnerships: Discuss the partnership(s) you will create with community organizations, campus groups and the City College community. *You must plan to partner with at least one community-based organization or community leader. See (4.) below.
d. Goals & Activities (dedicate one to two pages to section (d.))
Civic Engagement Fellowships must include both education and action components. Educationincludes educating and raising awareness about the issue you are addressing. Action includes the direct services you might undertake to address the issue. Describe your goals and activities in each area.

Education and Awareness-Raising
i. By the end of the year, what do you hope to teach the CCNY community?
ii. What resources/sources of information will you use to inform yourself and others about your issue?
iii. What activities will you do to inform the CCNY community about the issue(s) your project addresses? Please include a specific timeline for your self-education and examples of activities you will conduct to raise awareness on campus and/or in the local community.

Action and Direct Service
i. By the end of the year, what will your actions have accomplished at City College or in the surrounding New York City community as a result of your project?
ii. What direct service work will you and others do through your project? Your activities should address the root causes and/or symptoms of the issue you are focused on. These activities should respond to needs identified by your community partner. Please include a specific timeline for service, activities, events and action you will take throughout the year.
iii. How will you recruit other students or groups to get involved?

e. Plan to Sustain Your Project in the Future: Please address each of the following:
i. What might your efforts look like one and five years from now?
ii. What will you do to ensure that the partnership with your community organization will continue?
iii. How will you recruit, mentor and support community members and/or CCNY students to take over the project so that it continues to operate in the future?
iv. What are the challenges you foresee in making this project sustainable?

f. Personal Strengths: What personal strengths and qualities will assist you in making this project successful this year and in the future?
g. Budget: If awarded the fellowship, $3,000 is distributed to your student account through the bursar’s office. How will you use these funds to further your education and/or support your project? Also, please include a general outline of estimated revenues and expenses of your project (fundraisers, events, transportation, etc.)

3. Two recommendation letters: These should be submitted in sealed envelopes with your application, and the recommender should sign across the seal of the recommendation envelope. One of the letters should be written by a CCNY faculty or staff member.

4. Confirmation of Partnership: Include a letter or copy of an e-mail from a representative of the off-campus organization that confirms their interest in working with you on your project.

APPLICATION DEADLINE: 5:30 P.M., Friday, April 16, 2010
Send or drop off your application to the Colin Powell Center for Policy Studies, Shepard Hall 550

Stephanie C. Crane
VISTA Program Coordinator
Colin Powell Center for Policy Studies
The City College of New York
160 Convent Avenue, Shepard Hall Rm. 550
New York, NY 10031

tel: 212 - 650 - 5239

Tuesday, March 16, 2010

Lunch w/Leaders - March 18

Thursday, Mar. 18
12:30 - 2 PM :: #290 Shepard
Donna Renella
Professional Recruiter & HR Consultant

"Get a Job--Keep the Job."
How to deliver what your boss wants (not just what you know).

What does it take to succeed in the workplace? Learn what really matters to employers. You'll learn what you can do to improve your success and get ahead.

Donna M. Renella is a leading human resources professional with over 25 years of senior-level experience in agency, corporate, entrepreneurial and consulting roles. Throughout her career, Donna has been an innovator who helped design the strategies, systems and procedures of winning human resource departments.

She brings her unique mix of insight and skills to agencies and corporations who seek outstanding public relations professionals.

Sunday, March 7, 2010

Scroll ENTIRE Blog to Find Scholarships and Other Helpful Tips!

NEW info is posted each week. Scroll the ENTIRE BLOG carefully to learn about scholarships and upcoming events. April scholarship deadlines are fast approaching; see below. Good luck!

Lunch w/Leaders - March 11

Lunch w/Leaders
Brand Strategist Joe Pantigoso
Thursday – March 11
12:30 – 2 PM
#290 Shepard

"The Branding Solution"

Join us for the second installment of our Spring ’10 Lunch w/Leaders series featuring Brand Strategist Joe Pantigoso. This special speaker series is brought to you by the MCA Ad/PR program, in conjunction with the American Advertising Federation (AAF) student club.

Whether it's a product or service or person, choices are plentiful in today's world. Identifying how your brand is not only relevant but different is key to standing out from the crowd. And communicating that relevant differentiation in a compelling way at engaging points of touch is critical to getting selected.

Joe Pantigoso, a marketing communications specialist and former managing director of Landor, a leading brand strategy and design consultancy, will speak on the value of branding in a crowded marketplace and how to go about it, using approaches, cases and experience gained from 20 plus years at "best in class" marketing communications agencies like Landor, J. Walter Thompson and Ogilvy & Mather.

Earn College Credit in Paris! March 10 Info Session

Paris Exchange Program Orientation Meeting
Wednesday - March 10
12 - 1:30 PM
NAC 5/225
Humanities Conference Room

Orientation Meeting
For Undergraduate & Graduate Students
(one year of French or Equivalent Required)

Contact Maxine Fisher if you have any questions or cannot make the meeting. She can be reached at 718.997.4608 or sylviebix@aol.com. Take advantage of this fantastic global educational experience!

Tuesday, March 2, 2010

PRSSA: Membership Dues are DUE March 4

Your $50 Public Relations Student Society of America (PRSSA) dues are due Thursday, March 4; the cost covers ONE year (two semesters). If you signed an interest sheet in class, you MUST turn in your money by the deadline to officially activate your membership. ASAP, please drop off money orders, cash or checks (payable to Lynn Appelbaum #472A Shepard), along with the following info:

Permanent Address
Cell Phone
Semester/Year of Graduation

Benefits of PRSSA Membership:

> Network with other students who are motivated young PR professionals;

> Club sponsored events/lectures that help students get practice doing PR;

> Opportunity to compete in PRSSA National Bateman College Case Competition;

> Receive copy of PRSA Tactics newsmagazine every month—with helpful and timely advice to industry professionals;

> Opportunity to go to PRSSA National convention in Fall ’10 in Washington, DC;

> Makes you eligible for PRSSA national scholarships and internships;

> Looks great on your resume!

To learn more, visit:


Or, contact PRSSA President Natalee Facey, ntlfacey@yahoo.com; or Vice President Kellie Jelencovich, kelilake@aol.com.

Center for Communication - Lectures, Seminars, On Location Visits - Spring '10 Schedule Posted

Visit this website for EXCLUSIVE student “on location” visits to agencies and leading communications. There are also a wide range of seminars that you don’t want to pass up. The best thing, it’s a FREE educational and networking opportunity! All you need is a MetroCard.


The Word: NEW CCNY College Newspaper

To: The CCNY College Community
From: Student Editors of The Word

It's with a great deal of excitement that we introduce to you to The Word, CCNY's brand new student newspaper. Be on the lookout for our debut issue around campus, and visit us at ccnyword.com.

Oh, and Sp(read) The Word!


Powell Center Fellowships: Info Session March 4; Applications Due April 9

Dear faculty members, please help us by sharing the following announcement with your students. The application guidelines for the prestigious Colin Powell Fellowship Program are now available, and are due April 9th. This is an outstanding opportunity for students from all disciplines who want to explore policy making, public service, and leadership, and receive a generous scholarship. Details are found below.

Colin Powell Program in Leadership and Public Service


ATTENTION: All CCNY Undergraduates and Graduate Students
Application Deadline: Friday, April 9, 2010
The Colin Powell Program in Leadership and Public Service is a multifaceted two-year fellowship experience (one year for graduate fellows) that develops a broad understanding of public problems and the policy and leadership skills to address them. The program is open to high-achieving CCNY students in any field of study.
The Colin Powell Program Offers:
Significant scholarship support (between $10,000 and $12,000 a year), leadership training, and the instruction and skills to effectively address public problems.
Come to our informational session to find out more about the program, it’s opportunities, and how to successfully apply.

When: Thursday, March 4, 2010, 12:30-2 p.m.
Where: Colin Powell Center, 550 Shepard Hall
Who: All interested CCNY students
Erin Bowley
Director of Service-Learning and Civic Engagement
Colin Powell Center for Policy Studies
The City College of New York
160 Convent Ave, Shepard Hall Rm. 550
New York, NY 10031

tel. 212-650-6335

2010 National Zenith Awards: April 1 Deadline

The Zenith Awards is a national public relations competition for undergraduate journalism and strategic communication students. Recognizing student excellence in public relations, the Zenith Awards provides an opportunity for students to submit entries of original work from a university course or an internship in four different categories:

Electronic Media
Public Relations Writing
Public Relations Publications
Public Relations Campaigns

Judges include public relations practitioners from national public relations agencies including Saxum Strategic Communications, Ketchum and Weber Shandwick.

Earn national recognition for university's journalism or strategic communication program!

For more information visit
http://jmc.ou.edu/Zenith or contact us at ZenithAwards2010@gmail.com

Information & Insight Courtesy of Prof. Alix Morrow

Check out this presentation and comprehensive list, courtesy of Ad/PR Prof. Alix Morrow.


BEYOND THE INFORMATION DEPARTMENT: Planning is about INSIGHT, not just information.

As Ewar Woowar blogger Nick Emmel says in the presentation, it is easy to get carried away with all of these resources in your hands and start churning out reams of deckage on any topic. Good planning is not about gathering every last shred of information. It is about selectively searching for the interesting bits and then turning that from information into insight. That's the magic of planning.

Best Resources for Desk Research using online sites, tools and applications:

Professional Insight - the big "traditional" resources that cost a *lot* of money

• Mintel - Big, hefty market intelligence reports
• TGI - Market Research surveys and analysis
• Forrester - More editorial reports on specific pertinent topics
• WARC - the bible of marketing and advertising specific insight
• Datamonitor - business specific insight and intelligence
• LexisNexis - news aggregation service
• Nielsen - the mecca of insight. Tools, papers, resources, everything
• eConsultancy - digital marketing specific insight

If your agency does not have access to these expensive resources, you can access them via:

• RoyalMail Infobank - A great resource in Holborn where you can use these resources for FREE
• IPA Information Centre - the lovely people here can do searches for you if you are an IPA affiliated agency

Industry Information - the "obvious" trade rags and blogs and their wealth of news, articles and commentary

• BrandRepublic - Central news resource for advertising and media
• AdAge - Global news resource
• Creativity - creative led news and opinion
• Adverblog - great aggregator of great ads
• Adrants - more advertising stuff from around the World
• This is an ad - blatant plug for mine and Toby's "alternative" advertising aggregator
• Planners Blogs - the Plannersphere wiki of all the planner's blogs (not all are active anymore)

Ideas Conferences - source of inspirational presentations

• TED - the ultimate video resource of truly inspirational speakers
• GEL Conference - more brilliant presentations from the Good Experience Live Conferences
• Interesting - Tons of stuff from Russell's Interesting conferences from around the world is online

Business Insight - the kind of planning resource that makes you credible to the big cheeses

• Economist - don't underestimate the amount of cleverness hidden here. CEO's and Marketing Directors adore it when planners quote economist articles.

Digital Marketing Insight - for when you have to justify that increasing digital spend

• IAB - Brilliant resource for internet stats and case studies

User Experience Insight - understanding the experience of your brand as well as the message

• Boxes and Arrows - great Information Architecture insight
• Good Experience - Mark Hurst's brilliant user experience resources

Marketing Trends - seeing where the market, consumer and brands are heading

• Springwise - new business ideas from around the world
• Trendwatching - consumer trends, with brilliant monthly trend briefings
• PSFK - daily news, ideas and trends aggregator from the lovely Piers Fawkes
• Contagious - Quarterly intelligence briefing

Advertising resources - when you need to look at what the competitors are up to

• Visit4info - quite cheap and thorough resource for ATL ads
• Lurzer's Archive - global ad resource
• Nielsen AdRelevance - advertising aggregator and analyser
• Xtreme Information - competitor media monitoring

Web trends - getting a wider view of activity on the web

• Google Trends - track any online trends you fancy and plot them on pretty graphs
• Google Alerts - push delivery via email of every new piece of content around a specified keyword
• Alexa - slightly flaky competitor website traffic monitoring

Professional Buzz tracking - the essential paid-for tools for any social activity

• Buzzmetrics - The daddy of buzz metrics tools from Neilsen
• Onalytica - a tasty alternative
• Integrasco - more "grown up" tracker

Free Buzz tracking - the free but slightly dodgy suite of buzz trackers. Good for indicative measures.

• Trendrr - comprehensive real-time buzz tracking tools
• Serph - realtime buzz tracking
• Omgili - Find out what people are saying
• Trendpedia - buzz tracking powered by Attentio
• How Sociable? - understanding how well a brand fares in social media
• Addict-o-matic - brilliant visual social buzz aggregator, using an automated NetVibes-type interface

Search Insight - researching keywords to see what people are searching for

• Google AdWords - understand search terms around your product and brand

Social Bookmarks research - see what people think is important content around a brand or product as opposed to an "engine"

• Del.icio.us - The daddy of social bookmarks
• StumbleUpon - recommendation driven bookmarking
• Digg - news and content with a tech leaning

Facebook analysis - Seeing how people act on Facebook

• Adonomics - bespoke Facebook application tracking (see how crap most of them are)

Blog research - for understanding what real people are saying specifically on their blogs

• Technorati - the Google of Blogs

Board Trackers - see what the topics for discussion on forums is around key words

• BoardReader - Message Board and Forum reader
• Board Tracker - and another one
• Google Groups - searching groups with Google

Twitter Research - getting under the skin of what's happening on Twitter

• Twitter Analyzer - A bunch of insightful ways to look at a Twitter account
• Tweitgeist - Twitter Zeitgeist
• #hashtags - real time monitoring and analysis of topics on Twitter
• Twitt(url)y - tracking URLs inserted into Tweets
• Twitrratr - automated Twitter analysis tool that sorts Tweets around a term into positive, negative and neutral
• Twilert - Like Google Alerts, but for Twitter...
• Tweetbeep - ...as is this
• Xefer - Pretty way to represent Twitter account usage stats

Researching Video content - understanding what people are watching online

• Truveo - online video content aggregator (with great top 10's)
• Viral Video Chart - keeping track of what's hot, with great trend graphs and tools

Sunday, February 21, 2010

Calling All Media Majors!

The Campus currently has positions to help build your skills. Editors are currently seeking applications for:

> Writers - Fashion, News, Features, Sports, Arts/Entertainment, Fiction/Poetry, Opinions, Science/Tech/Health
> Photography
> Copy Editing
> Graphic Design/Web Design
> Administrative/Office Management
> Recruiting
> Advertising Sales/Business

The Campus
NAC 1/119

City College has helped develop many fine writers, including Oscar Hijuleos, Walter Mosley, Upton Sinclair and Woody Allen. Why not you?

While you're at it, check out opportunities with The Paper, WCCR and SAME TV, all located in the NAC. Ad/PR majors and Journalism minors should not miss a chance to build their portfolio and gain valuable print, online and broadcast experience.

Friday, February 19, 2010

Announcing the Lunch w/Leaders Lecture Series

Join us for The Ad/PR Lecture Series, which kicks of this Thursday, Feb. 25. These informative sessions are sponsored by the MCA Ad/PR Program and the American Advertising Federation (AAF) Club.

Please mark your calendars, announce in class and spread the word! The lecture series is open to all CCNY students, you don't have to be an MCA Ad/PR major to attend. Light refreshments will be served.

Thursday, Feb. 25
12:30 - 2 PM :: #291 Shepard
Faris Yacob
(Former) Executive Vice President
Chief Technology Strategist
McCann Erickson, New York

"Stuff that Doesn't Work Yet"
How technology is Changing the nature of advertising.

"Ive been a geek my whole life," says Faris Yakob, McCann Erickson's first chief
technology strategist. The 31-year-old has been exploring the future of brand communications since the heyday of the dot-com boom. Working in Sydney, Australia and New York, his recent projects include the Nikon Film Festival, the winners of which were recently announced at Sundance. a self-described "digital ninja" -- he continues to explore the intersection of people, technology and culture, and what roles brands can play in this emerging ecosystem. He also hopes to have a lot of fun and that you hare having a nice day.

Thursday, Mar. 11
12:30 - 2 PM :: #290 Shepard
Joe Pantagoso
Branding Expert

"The Branding Solution."

Whether it's a product or service or person, choices are plentiful in today's world. Identifying how your brand is not only relevant but different is key to standing out from the crowd. And communicating that relevant differentiation in a compelling way at engaging points of touch is critical to gettng selected.

Joe Pantigoso, a marketing communications specialist and former managing director of Landor, a leading brnd strategy and design consultancy, will speak on the value of branding in a crowded marketplace and how to go about it, using approaches, cases and experience gained from 20 plus years at "best in class" marketing communications agencies like Landor, J. Walter Thompson and Ogilvy & Mather.

Thursday, Mar. 18
12:30 - 2 PM :: #290 Shepard
Donna Renella
Professional Recruiter & HR Consultant

"Get a Job--Keep the Job."
How to deliver what your boss wants (not just what you know).

What does it take to succeed in the workplace? Learn what really matters to employers. You'll learn what you can do to improve your success and get ahead.

Donna M. Renella is a leading human resources professional with over 25 years of senior-level experience in agency, corporate, entrepreneurial and consulting roles. Throughout her career, Donna has been an innovator who helped design the strategies, systems and procedures of winning human resource departments.

She brings her unique mix of insight and skills to agencies and corporations who seek outstanding public relations professionals.

Sunday, February 14, 2010

Prof. Michael Cramer Debuts Medieval Fantasy as Performance

This week marks the official publication of Medieval Fantasy as Performance: The Society for Creative Anachronism and the Current Middle Ages, by CCNY’s own Prof. Michael A. Cramer (Scarecrow Press, Inc. - Feb. 16, 2010).

In addition to teaching Intro to Media Studies at CCNY, he’s also a professor at Borough of Manhattan Community College. As per his Amazon.com author page:

Michael Cramer was born in Gold Beach, Oregon in 1964 (he often says that he was born in the great state of Jefferson), and grew up in Sacramento, where he attended Jonas Salk Middle School and Encina High. He concentrated on theatre and filmmaking, and was something of a failure at band. Dr. Cramer graduated with a Ph.D. in theatre studies from the City University of New York Graduate Center in 2005. He obtained his M.A. in Drama from San Francisco State University in 1996, and his B.A. from Cal State Sacramento in 1988. In his various lives he has been a car salesman, a shoe salesman, a personal trainer, a martial artist, an actor, a singer, a teacher, a project manager, a secretary (the man can't hold down a job), a knight, and an executive at a small media company in Brooklyn. While still in high school, Cramer joined the Society for Creative Anachronism, which provided material for several articles and for his book *Medieval Fantasy as Performance: The Society for Creative Anachronism and the Current Middle Ages*.


Center for Communication - NEW Spring '10 Schedule Posted

Center for Communication


UPCOMING ON-LOCATIONS for SPRING 2010; for Registered UNDERGRADUATE Students Only. You MUST pre-register for these EXCLUSIVE events online.

Send an email to info@cencom.org with your full name, school and contact info.

Please note, space at on-locations is limited to smaller groups and sign-ups are first come, first served. All other will be added to a waiting list. Do take advantage of these exclusive opportunities to visit leading media companies up close and personal.

The Center for Communication website also includes free seminars throughout the semester, including a Fashion Publicity event co-sponsored with CCNY at the Aronow Theater (NAC) on April 22 from 12:30 - 2 PM. Visit www.cencom.org to register for all events.

Friday, February 12, 2010

REMINDER: Ad/PR Applications Due Friday, March 12 @ 5 PM

Attention Future Ad/PR Majors!

Applications Due
Friday, March 12, 2010
5 PM

Visit MCA Office to Apply
#472 Shepard :: 212.650.7167

See Vivian Nilsson (Tues-Wed-Thurs) or
Samein Priester (Mon & Fri)

Prof. Lynn Appelbaum, Director
Advertising/Public Relations Program

Remember, acceptance to the major is not automatic, even though you're enrolled in Intro to Media Studies. You MUST submit a formal application, which includes an essay. Stop by #472 to pick up complete formal application materials.

NEW DATE :: Internship Boot Camp - Thursday, Feb. 18

Join us for this semester's
Internship Boot Camp
Thursday, February 18
(remember ... it's a Monday class schedule)
#492 Shepard Hall
8 - 9:15 AM

All majors welcome -- Ad/PR, Journalism & Film Video. Put your best foot forward as you prepare for Summer & Fall Internships. Current interns from leading firms like Y&R will be on hand to show you the ropes.

FREE basic training breakfast provided; BYOB - Bring Your Own Beverage.

To learn more

Wednesday, February 10, 2010

Katz Media Paid Summer Internships :: Deadline - Friday, Feb. 12 < APPLY NOW! >

Thanks to Prof. David Harris' great networking and longstanding relationship with Katz Media Group, he and Prof. Lynn Appelbaum met yesterday with senior Corporate Diversity and Recruitment executives who would like to develop a relationship with CCNY. Katz is a $5 billion ad media sales company for radio and TV stations across the US.

According to Prof. Appelbaum, "Katz wants to build a strong relationship with our Ad PR program to recruit outstanding students through internships. Strongly committed to diversity, Katz is looking for smart, driven and focused young communicators who are at the top of their game."

The immediate deadline is for the Katz Media Associates Program, a PAID Summer Program, (8 slots - highly competitive); you must apply by this Friday, Feb. 12. While the timeline is tight, please submit an application if you feel you can make the cut; it should only take about 20 minutes to fill out:


Also note Katz has Summer Internships that are for college credit; the deadline isn't as tight. Best of luck!

WEPR Helen Ostrowski International PR Scholarship :: Deadline - Monday, March 1


$2,000 Scholarship for 2010-11 Academic Year
Deadline: Monday, March 1, 2010

The Foundation of WEPR (Women Executives in Public Relations) is offering a $2,000 scholarship for international students majoring in the Media and Communication Arts in the PR/Advertising Specialization at The City College of New York for the 2010-11 academic year. Men and women are welcome to apply.

Students are encouraged to apply if they meet the following criteria:

• Have international status
• Demonstrated academic competence (3.0 or higher current GPA).
• Student must have completed at least MCA 209 by Fall 2009 and must be either Juniors or Seniors in 2010-11.
• Evidence of serious intent to pursue a career in public relations, authenticated by faculty. This should include a statement by the candidate about his/her interest in the profession, and letter of support from the faculty. Information on relevant extracurricular activities and internships will be especially useful.

Eligible students should submit transcript, a 250-word essay on their interest in public relations as a career, resume and letter of support by a faculty member. Students may discuss any aspect of their education, professional experience, or career aspirations.

Deadline: Monday, March 1, 2010. INCLUDE COVER PAGE WITH NAME, PHONE, EMAIL AND NAME OF AWARD FOR WHICH YOU ARE APPLYING. Cash awards will be made Spring 2010 to be applied to Fall 2010 tuition.

Please e-mail Professor Lynn Appelbaum with questions or with your letter of application. Office S 472, Phone: (212) 650-6561, e-mail: lynn_appelbaum@hotmail.com.

WEPR Phyllis Berlowe PR Scholarship :: Deadline - Monday, March 1



The Phyllis-Berlowe Scholarship was created by The Foundation of Women Executives in Public Relations (WEPR) in 2006 to honor one of the New York’s outstanding leaders in public relations, Phyllis Berlowe. Ms. Berlowe is remembered for her boundless energy as an advocate for the profession, for her esteemed leadership, and as a stellar practitioner.

The $4,000 scholarship is available to students in Ad/PR majors at The City College of New York, who demonstrate an outstanding academic record of achievement and financial need. Students must be either juniors or seniors in the Advertising/PR major in the 2010-11 academic year. Men and women are invited to apply.

Students are encouraged to apply only if they meet the following criteria:

• Full-time resident of Greater New York
• Have either junior or senior status in 2010-11
• Demonstrated academic excellence (3.4 or higher current GPA with a strong academic record in the major).
• Completion of at least MCA 209 and 362 OR MCA 350 by Fall 2009
• Evidence of serious intent to pursue a career in public relations, authenticated by faculty. This should include a statement by the candidate about his/her interest in the profession, and letter of support from the faculty. Information on relevant extracurricular activities and internships will be especially useful.
• Evidence of financial need for the scholarship.

Eligible students should submit 1) a 250-word essay on their interest in public relations as a career and statement of need. Students may discuss any aspect of their education, professional experience, or career aspirations, 2) Academic transcript 3) Resume, 4) Letter of support by faculty member.

Please submit your statement, transcript and a resume to Professor Lynn Appelbaum, Shepard 472A, by Monday, March 1, 2010. Cash awards will be made Spring 2010 to be applied to Fall 2010 tuition. INCLUDE COVER PAGE WITH NAME, PHONE, EMAIL AND NAME OF AWARD FOR WHICH YOU ARE APPLYING.

Please see Professor Lynn Appelbaum with questions. Office S 472A, Phone: (212) 650-6561, e-mail: lynn_appelbaum@hotmail.com.

The Art Stevens PRSA-NY / CCNY Scholarship :: Deadline - Monday, March 1


The City College Department of Media and Communication Arts is pleased to invite students in the Advertising/PR specialization to apply for the Art Stevens
PRSA-NY/CCNY Public Relations Scholarship. The scholarship is a gift from Art Stevens, APR, Fellow, PRSA, an esteemed City College alumnus, and distinguished leader in the public relations profession and in PRSA-NY. The Scholarship is administered by the City College Fund.

The $5,000 scholarship is awarded annually in the Spring to one MCA Ad/PR major at The City College of New York who meet the following criteria.

• Declared major in Advertising/PR specialization with Junior or first semester Senior status in Fall 2010.

• Demonstrated overall academic competence of 3.0 current GPA or higher with a strong academic record in the major.

• Completion of at least MCA 209, Introduction to PR, by the end of December 09.

• Evidence of serious intent to pursue a career in public relations, authenticated by faculty.

Applications should be submitted to Prof. Lynn Appelbaum, S 472A.
Deadline: Monday, March 1. Applications should include the following:

• Statement of no more than 250 words by the candidate about his/her interest in the PR profession. Information on relevant activites and PRSSA involvement is useful.
• Resume
• Letter of support from one faculty member
• Academic Transcript
• Cover Page with your name, phone, email and name of scholarship you are applying for.

Cash Awards will be made in Spring 2010 and will be applied to City College tuition.
Please see Professor Lynn Appelbaum with questions. Office S 472, Phone: (212) 650-6561, e-mail: lynn_appelbaum@hotmail.com.

Tuesday, February 9, 2010

Reminder: Welcome Reception for New Ad/PR Majors Thursday, Feb. 11

We'll see you Thursday, Feb. 11 from 12:30 - 2 PM in #290 Shepard Hall for the Welcome Reception for new Ad/PR majors!

Come meet professors, hear about Ad/PR clubs and get a heads up about upcoming professional development events.

Heads Up! Internship Boot Camp - Now Thursday, Feb. 18

The MCA Internship Boot Camp has been rescheduled for Thursday, Feb. 18, 8-9:15 am, #492 Shepard Hall.

Ad/PR, Journalism and Film/Video students are welcome. You should attend this session before scheduling a meeting with Prof. Lynn Appelbaum to discuss Summer and Fall '10 internships.

Get to campus early Feb. 18 to jump start your professional development. Hear from seniors who interned at MTV, Y&R, Sony Music and other leading firms. Obtain resume samples and other helpful tips for career success.

There's no time like the present to plan your career success! Please spread the word to classmates.

Wednesday, January 27, 2010

Welcome New Ad/PR Majors!

February 11 (Thursday) - 12:30 - 2 PM (Club Hours)
Welcome Reception for New Ad/PR Majors - #290 Shepard Hall

Attendance Strongly Recommended

The faculty will officially welcome new Ad/PR majors, introduce themselves and share a little about life in the major, courses students will experience in coming semesters and answer questions. Come learn how you can excel in the communications field—expected to grow 24% by 2018, according to the US Department of Labor’s Bureau of Labor Statistics. Light refreshments will be provided!

Sunday, January 24, 2010

Spring 2010 Professional Development Events

February 4 (Thursday) American Advertising Federation (AAF)
FREE MOSAIC Career Fair 2010
New York Athletic Club
180 Central Park South


* DEADLINE to upload resumes (required) is Thursday, January 28
* Recent graduates may also attend
* Circulate to friends & February ’10 grads
* Students MUST pre-register for career fair online & submit resumes in ADVANCE
* Business attire
* Nearly 30 recruiters are expected
* Excellent opportunity for AAF chapter members and interested students
* AAF membership is not required to attend

February 5 (Friday) LaGrant Foundation
Council of Public Relations Firms & New York University
FREE Career Development Workshop
Noon-4 PM :: NYU Midtown Center, 11 West 42nd St. – Room #431)
(between 5th & 6th Ave., 4th Floor)


* Registration deadline Wednesday, February 3, 2010
* Business attire – additional details below
* Send email to Ericka Avila with name, email address, phone number, school, major and year (junior, senior + when you’ll graduate)
* Space is limited, students advised to register early
* Subject Line should read –
Feb. 5 Career Development Workshop Registration

Contact: Ericka Avila – Programs Manager
The LaGrant Foundation
323.469.8680, ext. 223

February 10 (Wednesday) - 8 AM
FREE MCA Internship Boot Camp - #492 Shepard Hall

* Complimentary “Basic Training Breakfast” provided
BYOC - Bring Your Own Coffee : )
No advance registration required

If you’re thinking about an internship for Summer or Fall ’10, then this workshop’s for you because deadlines are fast approaching. Ad/PR, Journalism and Film/Video Majors are welcome to attend.

Bring your resumes and questions about potential employers. Seniors and guest speakers will share success strategies as you learn from others who’ve been in the trenches. Student / workplace tip sheets will be provided. Juniors/third year students should attend this session PRIOR to your meeting with Internship Advisor Prof. Lynn Appelbaum.

Boot Camp Drill Sergeant: Prof. Lynne Scott Jackson, #466 Shepard Hall lynne.scottjackson@gmail.com; 917.748.8917 – cell; 212.650.7114-office.