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“Think, Link & Learn”

Friday, December 3, 2010

Healthy Monday Expands Ad/PR Network to Reach CCNY Students and Harlem Community

NEW YORK, NY, December 1, 2010 - Healthy Monday (www.healthymonday.org), a non-profit that raises awareness about the importance of one’s health, has enlisted support from advertising and public relations students at The City College of New York to promote their anti smoking and diabetes free campaign.

Triumph Innovation Consulting (TIC) consists of seven junior Ad/PR executives, including Jorge Leger, Linda Perez, Ronald Pogyo, Kristina Henry, Ana Stanisic, Shakeima Cooks, and Laetitia Loco. All have been working very hard to find the best way to get the Harlem Community to change its behavior. This includes beginning the week off with a fresh start by eating healthy, or not smoking. It also urges students and residents to “Choose Monday” as the best day to get a healthy start.

TIC will hold their first Healthy Monday event December 6, 2010, 12 noon – 2 pm, at the CCNY's North Academic Center (NAC) Rotunda; 160 Convent Avenue at 138th Street. Participants will receive information and practical advice on how to avoid the deterioration of one’s health.

The agency will have guest speakers such as Ms. Eugenia Graham, a coordinator manager from Harlem Hospital's Quit Smoking program who will talk about the cons of smoking and how to successfully quit this addiction. A selection of healthy foods will be served to show how eating healthy is not difficult. There will also be prizes for students, faculty and staff with the most knowledge about diabetes and smoking issues.

“Triumph Innovation Consulting has completed detailed research on the Harlem community," according to Jorge Leger, CEO of TIC. "CCNY students have discovered people face certain struggles when it comes to eating healthy," he notes.

To assist with these personal health struggles, more than 55 schools, colleges and universities have joined the "Healthy Monday" campaign. TIC has developed an integrated public relations and advertising campaign to address smoking and diabetes, which afflict Harlemites in large numbers.


About Triumph Innovation Consulting:

TIC was formed as a part of the Advertising/PR Workshop at CCNY. The course objective is to create an advertising and PR campaign for the client that builds awareness for the Healthy Monday message. Each skilled team member has a great passion for the advertising and PR fields, coupled with an enormous desire and motivation to win the competition as a “real world” capstone to their college experience.

About Healthy Monday:

Healthy Monday is a non-profit public health organization founded in 2005 in association with Johns Hopkins University, Columbia University and Syracuse University. Their goal is to help Americans leverage Monday to end chronic preventable disease in the U.S. by offering people and organizations a weekly prompt to start and sustain healthy behaviors, intentions, action and initiatives. The organization works with “for-profit" businesses and non-profit organizations, with universities, churches and government agencies.


Public Relations Contacts:

Jorge Leger
jorge@jorgeleger.com
(646) 675-2848

Linda Perez
Dahiana174@hotmail.com
(646) 228-9166

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