“Think, Link & Learn”

Friday, November 28, 2008

This Just In!

MCA Blast at a Glance :: Scroll Down for Details

> Jobs for Students

> CUNY Cares Toy Drive

> Yes You Can! Broadcast Career Symposium
Dec. 4 @ 6 PM, Shepard #290

> Columbia Journalism School – Continuing Education
Dec. 13 - New Media Workshop

> Internship Opportunities @ EcoPlum, NOW @ PBS,
NBC Universal / Oxygen - APPLY NOW!

> New York Women in Communications Scholarships
Deadline: Jan. 30, 2009

> Emma L. Bowen Foundation Internships / Scholarships
Deadline: Jan. 30, 2009

> Prof. Andrzej Krakowski’s “Looking for Palladin”
Wins “Best Picture” at Queens International Film Festival

> Reynolda Film Festival Now Accepting Submissions
Dec. 5 - Early Submissions; Jan. 9 – Final Deadline

> Newport Film Festival Call for Entries
Dec. 19 – Standard Deadline

> “EFeMKa” :: European Youth Film Festival (Warsaw, Poland)
Dec. 5 - 7; share with your filmmaking and cinema networks

Message from Senior Vice Chancellor for University Relations and Board Secretary Jay Hershenson and Vice Chancellor for Student Affairs Garrie W. Moore. Visit "Jobs for Students" (http://www1.cuny.edu/portal_ur/cmo/i/8/25/1.php) today, the new CUNY employment opportunities initiative aimed at helping students obtain part-time and full-time work and internships. Through special arrangements with the United States Census Bureau, the New York State Civil Service Commission and Unified Court System, New York City's 311 Customer Service Call Center and many other organizations and agencies, students can apply for jobs to help meet the costs of attending college and to gain invaluable professional experience.

CUNY Cares Holiday Toy Drive
New, unwrapped toys will be given to children enrolled in campus child care centers. Learn how to pick the right toys and where to drop them off.

Yes You Can! NAMIC Panel Features
Careers in the Cable Industry
Dec. 4 – Shepard #290 – 6 - 8 PM

RSVP required:

> Sign up on door of @ Shepard #472 or

> @ http://namic.com/events/index.php

Sponsored by the Public Affairs Committee of the

National Association for Multi-Ethnicity in Cable (NAMIC)


Michael D. Armstrong, is the Senior Vice President and General Manager of BET International. He is responsible for developing and executing the strategy and launch of BET International for BET Networks, including but not limited to licensing BET programs, developing and launching BET branded channels and programming blocks, as well as the
development of the BET brands on mobile and broadband platforms.

As Senior Vice President of Marketing for WE tv, Kenetta Bailey oversees all aspects of consumer, affiliate, trade and ad sales marketing for the network that knows what women really want from television; and reflects the attitude of modern women – smart, hip, casual and curious. In this role, she also serves as one of the key architects of network messaging and branding.

Richard Gay is Executive Vice President, Strategy & Business Operations for VH1 & CMT, part of the MTV
Networks division of Viacom, Inc. In his position, Mr. Gay’s responsibilities include strategic and long-range planning, strategic partnerships, brand level mergers and acquisitions, key operational initiatives across the business (programming, production, marketing, ad sales, affiliate sales, online verticals, etc.), and serving as brand
liaison for centralized “back office” functions (Finance, Human Resources, Legal, I/T, Production
Operations, etc.).

Kevin Mackall is Senior Vice President, MTV & MTV2 On-Air Promotions. In this role he is responsible
for overseeing all on-air promotion for MTV and MTV2, working directly with the marketing, pro-social and programming departments, and serving as overall creative director for MTV’s multi-platform brand-works.


Gary Anthony Ramsay; the President of Great Pitch Media and developer of Our News Now, spent 15 years
as an anchor and reporter at New York City's only 24 hour news station. Gary sits on the board of Big
Brothers Big Sisters of New York, the country’s oldest mentoring organization and is a mentor to a
teenage boy from the Bronx. He is also President of the New York Association of Black Journalists, where
his primary goal is to help young reporters and producers fulfill their dreams.

Nicole J. Myrie
Manager, Production Administration
WE tv
11 Penn Plaza, 19th Floor | New York, NY 10001
Tel. 646-273-3662/Fax 646-273-3659
E-mail: njmyrie@wetv.com

Continuing Education at Columbia Journalism School
Dec. 13, 2008 - 1-5 PM
"Digging Deep for Reporters" with Amy Webb
Principal Consultant, Webbmedia Group, LLC.

Did you know that when you run a search on Google, you're only
finding 1/600th of the information that's actually available?

Do you know how to look through social networks such as FriendFeed and
Facebook to do your reporting? What about Twitter?

Did you know that Google will allow you to search for all kinds of hidden

documents and other information found on company intranets—as long as you know how to mine for data?

There are many ways that journalists can exploit the web to do better reporting. This is an entirely hands-on workshop with challenging exercises. Participants will each receive a folder with personalized handouts and other resources to use.

Learn much more about handy tools you can use in unearthing information from web expert Amy Webb, a J-School graduate and recently co-chair of 2008 Online News Association Annual convention held in Washington this fall.

Fee: $125.00 for Columbia Journalism School alumni and $150.00 for
ALL others. Registration Deadline: December 1, 2008.

For more information, visit:

Internships & Scholarships

EcoPlum Needs Writing Intern

Writing Intern
New York, NY (telecommute)

January 2009 Internship Opportuity
New Media Office at NOW on PBS

From: rvilla@ccny.cuny.edu

This unpaid internship ideally starts in January with the New Media office at NOW on PBS; the intern must be enrolled as a degree candidate and receive credit for the internship. Intern must be available to work 2-3 days a week (no Fridays); executives are looking for someone who is intelligent, responsible, and passionate about journalism's mission.

In addition this person should:

1) Be well-versed in internet research and social networking platforms like Facebook

2) Be a strong writer and competent grammarian (AP style)

3) Be interested in politics and news

4) Be receiving college credit for the experience

5) Be comfortable representing him/herself at meetings and in interpersonal communications.

The intern will be responsible for research, writing, and conceptualization of new media features related to NOW programs and the news cycle. No technical skills are necessary, though some web production experience is a plus. He/she will report to both myself and the Web Editor.


Joel Schwartzberg
Director of New Media

Robin Villa
Director of Honors
The City College of New York/CUNY
NAC Room 4/150
New York, NY 10031-9160
FAX: 212-650-7337


NBC Universal/Oxygen looking for Interns
Winter/Spring Semester (Chelsea)

Send all resumes to Melanie English, Melanie.English@nbcuni.com.

Please indicate which internship you are applying for (Marketing, Editorial, Production, Design or Social Media) in the subject line.

Oxygen is a program service of NBC Universal Cable Entertainment and is currently available in over 74 million homes. The network was launched in 2000 to fill a void in the television landscape – creating a network targeted to younger women. Oxygen is rewriting the rulebook for women's television, with a vast array of unconventional and original programming including "The Janice Dickinson Modeling Agency," "Coolio's Rules," "The Bad Girls Club" and "Tori & Dean: Home Sweet Hollywood."

Type of Internship: Academic Credit REQUIRED

Education Level: Sophomore, Junior, Senior, Grad Student

Required Hours Per Week: Part Time (10-20 hours/week)

Requested Days Available: Monday, Tuesday, Wednesday, Thursday, Friday

Computer Skills: Microsoft Word, Excel, PowerPoint, Outlook, Photoshop (design & production intern only), CSS (production intern only), JavaScript (production intern only) and XML (production intern only)

The Digital & New Media Department is looking for interns in the following areas:
> Marketing
> Editorial
> Production
> Design
> Social Media

Below are descriptions and qualifications for each.

Description: Assist with production and promotion of digital initiatives around network programming. Monitor and update Myspace, Facebook, show message boards, etc. for corresponding initiatives. Manage photos and video. Update WAP site.
Preferred Qualifications
Knowledge of Microsoft applications: Word, Excel and PowerPoint
Marketing, New Media, Communications, English or related major

Description: Daily front-end design changes. Create promotional banners (Static and animated GIF). Cut and resize photos. Assist Digital department handling various projects for a television network including: website creation, HTML newsletter, banners, Facebook and Myspace pages, WAP site, etc.
Preferred Qualifications
Experience with image optimization and web standards a plus
Flash Skills preferred
Web Design, Graphics Arts, or related major

Description: Assist Online Marketing department in the handling of daily updates, maintenance, and creation of new content for the oxygen.com website. Opportunities also to help out with additional digital marketing initiatives including HTML newsletters, Facebook and Myspace pages, WAP site, etc.
Preferred Qualifications
Ability to hand-code HTML
Some experience working with CSS, JavaScript or XML
Photoshop experience and skills
Information Technology, Computer Science, Web Design or related major

Social Media
Description: Promote and build site traffic through social networks, blogs, message boards, gaming, etc.
Preferred Qualifications
Knowledge of social networking, blogging, internet trends, and SEO
Familiarity with widgets and online gaming
Marketing, New Media, Communications or related major

New York Women in Communications Foundation
2009 Scholarships - APPLY NOW

Attention High School Seniors, College Undergrads and Graduate Students!

You may be eligible for one of several 2009 New York Women in Communications Foundation Scholarships worth up to $10,000 each!


The economy is down and college tuition is up. There's never been a more important time to apply for the financial, educational and professional support you can get from a New York Women in Communications Foundation Scholarship.

The deadline for completed applications, including transcripts, is January 30, 2009. The scholarship is open to students with a 3.2 minimum GPA who are permanent residents of New York, New Jersey, Connecticut or Pennsylvania; and to qualified students from other states who are studying at a college or university in the five boroughs of New York City. Late or incomplete applications will not be considered, so get ahead and click here for details.

Scholarships are intended for use in the 2009 -2010 academic year. Apply now! Thank you and good luck!

New York Women in Communications Foundation Scholarship Committee

Emma L. Bowen Foundation for Minority Interests in Media
Deadline: January 30, 2009

The Emma L. Bowen Foundation for Minority Interests in Media is a non-profit organization whose mission is to create career opportunities in the media industry for minority youth through a program that focuses on scholastic achievement, direct work experience and professional development.

Our 2009 recruiting season is gearing up. We are currently recruiting for opportunities in major US markets and will update the recruiting list as more opportunities become available. Please check back for additional openings.

The current deadline for 2009 applications is January 30, 2009.

Please be sure to include an original and two copies of your application, along with your photo, references, transcripts and essay, in your application package. See additional details in the Frequently Asked Questions (FAQs) section.

Film Festivals, Awards & News

Professor Andrzej Krakowski's "Looking for Palladin"
Wins Best Picture at 2008 Queens International Film Festival

Please join the entire faculty and student body of CCNY – MCA in
congratulating Prof. Andrzej Krakowski on his recent “Best Picture”
award for “Looking for Palladin” which took home the honors during the
recent 2008 Queens International Film Festival!

2nd Annual Reynolda Film Festival
Now Accepting Submissions!

As Director and Filmmaker Liaison of the second annual Reynolda Film
Festival, we are both eager and proud to announce the opening of our
Submission Season, which began this past Friday, October 31st. Open to
undergraduate and graduate students, the Reynolda Film Festival is
organized entirely by students for students.

Please encourage your students to submit their films (short or feature
length) to the Reynolda Film Festival online at http://www.withoutabox.com.

The regular submission deadline is Dec. 5, 2008 with a final deadline of
Jan. 9, 2009. Please visit our website or our withoutabox profile
for more information as well as festival updates. The festival will take
place from April 1 - 5 at Wake Forest University in Winston-Salem, NC.

WAKE TV, Wake Forest University’s student run television station, is
responsible for the conception of the Reynolda Film Festival. Last year,
we received submissions from over 15 countries, yet we maintain a
relatively small size and encourage submissions from filmmakers of any
and all levels of experience. Synonymous with our mission statement, we
at the Reynolda Film Festival promise to inspire, entertain, and
challenge our audience and student filmmakers.

This is the Reynolda Film Festival's second year. After an
overwhelmingly successful inaugural year, we are once again excited
about the potential of the festival to provide undergraduate and
graduate film students with an event in which they can showcase their
work, network with other aspiring filmmakers, and reward their
creativity with prizes that will continue their pursuit of filmmaking.
The success of this year’s event depends on the support from
institutions like CCNY in promoting the festival to student filmmakers.
Spread the word!


Alex Saks – Wake Forest ’09, Director, Reynolda Film Festival
Sam Smartt – Wake Forest ’09, Filmmaker Liaison, Reynolda Film Festival

For more info about your festival submission, contact


2009 Newport Beach Film Festival Call for Entries

The Newport Beach Film Festival attracts over 42,500 attendees who have the opportunity to screen 350 films
from 40 different countries.

As one of the fastest growing film festivals in the Western United States, Newport Beach has distinguished
itself as one of the most prestigious events on the film festival circuit.

It is a unique opportunity for student filmmakers to screen their work and meet industry professionals.
As a resort location and an entertainment market, the Newport Beach Film Festival offers an optimal blend of
both art and business. We are specifically seeking quality film submissions from student filmmakers as
well as university film projects.

Pass this information to other students, institutions and organizations that would be interested in this
valuable opportunity.

Deadline for submissions: Dec. 19, 2008.

Email the following contacts with questions, comments or ideas:

Erik Forssell
Director of Programming
Newport Beach Film Festival
4540 Campus Drive
Newport Beach, CA 92660

Tel: 949.253.2880 x 227
Fax: 949.253.2881

Alisha Santana
alisha.santana@newportbeachfilmfest.com or alishasantana@yahoo.com

Blake Rice

"EFeMKa" European Youth Film Festivak, Dec. 5-7, Warsaw, Poland

European Youth Film Festival - "EFeMKa" is one of the rare initiatives supporting and
protecting young filmmakers from all over Europe from the uneven competition that they
encounter from older more experiences colleagues in this field. The festival lets
them enter this film environment and make their debut, encouraging them to try and improve
their workshop - despite some faults and imperfections of their first creations.

This competition includes all film genres and forma; this year organizers will accept movies made
with cell phones. Rebel authors will have an excellent opportunity to confront their output with other filmmakers, vigorous audience, special guests and professional jury members.

All screenings are free; filmmakers and cinema buffs are welcome!

For theatres and screening locations, contact:

Michal Konca (Artistic Director), phone: +48 505 130 687

6th European Youth Film Festival Office:
Joanna Wachowiak
phone: +48 425 09 67
e-mail: mlodekino@filmforum.pl

Regulations, participation forms and festival details can be found at

FILMFORUM Media Association

Sunday, November 2, 2008

WE ACT at CCNY: New Environmental Justice "E-J" Club

WE ACT for Environmental Justice @ CCNY will hold their first General Interest Meeting and Environmental Discussion Tuesday, Nov. 18 from 12:30 – 2 PM in NAC 1/209; food and drink will be provided.

The new club is an outgrowth of the Spring ’08 MCA Ad/PR Workshop, whereby three student teams presented marketing plans to assist WE ACT for Environmental Justice, a Harlem based advocacy organization in generating awareness for programs and services.

Nearly 200 students wanted to learn more, resulting in the first WE ACT college chapter, officially sanctioned by CCNY Student Affairs last month. The partnership is part of the Ad/PR program’s service learning initiative in concert with CCNY’s Colin Powell Center for Policy Studies.

For more info or to join WE ACT, contact Oronde Tennant, President; oktennant@aol.com. WE ACT members urge the CCNY community to get involved, help create environmental equality and keep CCNY Green!

Saturday, November 1, 2008

Two SiFFers Walk with Student Academy Award Gold!

The Strasbourg International Film Festival is now accepting submissions for 2009. Last year, SiFF received and showed several films from students. We are looking for the newest and brightest filmmakers, the visionaries, the mavericks, the future of tomorrow!

According to Festival Director Christine Scott, “SiFF received over 750 submissions last year and we expect our numbers to increase. We look forward to considering the works from CCNY students. We know that tomorrow’s future is in today's universities and it’s our goal to show the best and most innovative works by the best student filmmakers from around the world.”

The 2008 Strasbourg International Film Festival's line-up featured two student films which won the 2008 Student Academy Awards - the most prestigious student award available in the world!

“A Day’s Work”
GOLD Student Academy Award for NARRATIVE film

“Viola: The Traveling Rooms of a Little Giant”
GOLD Student Academy Award for ALTERNATIVE film

“It's game time and we want CCNY filmmakers to play!,” notes Christine. She says submission fees have been kept low so even students and starving artists can afford the entry fee.

For more info, contact:

Christine Scott, Festival Director
Strasbourg International Film Festival


“Looking for Palladin” Featured Thursday, Nov. 6 at Queens International Film Festival’s Opening Night

Congratulations to Prof. Andrzej Krakowski!
His feature film, "Looking for Palladin," will screen Thursday, Nov.6 @ 8 PM, opening night for the 2008 Queens International Film Festival (QIFF).

Details on the QIFF 2008 screening / festival / event can be found at:




For more information about upcoming film and media festivals featuring MCA professors and alumni, contact:

April Gatling

“Buy-ology” :: New Neuromarketing Book by Martin Lindstrom

MCA Senior Tara Boras highly recommends “Buy-ology” a new book by Martin Lindstrom.

According to Tara, currently interning at Young & Rubicam, “It's a research project he conducted for three years about what's really going on in peoples brains when they buy. It's a huge compilation of neuromarketing data that is absolutely fascinating! Check it out!” Tara is also Treasurer of CCNY's American Advertising Federation (AAF) Student Chapter.

Have a book you’d like to recommend? Send an email with a brief blurb about why you like the book to ccny.mca@gmail.com.

Donate Your “Gently Worn” Coats During Annual NY Cares Coat Drive

CCNY MCA Alum Alberthe Gachette, Principal, MMHighlights, has partnered with her former employer, Sean John 5th Avenue, for this year's NY Cares Coat Drive.

Students, faculty and staff can drop off coats throughout November at Sean John’s flagship Fifth Avenue store at the corner of 41st Street. Coat donors will receive discounts for store purchases.

Aside from the flagship store, Alberthe is working on drop-off sites at CCNY’s Towers residential dorm and Brooklyn Technical High School. MCA students interested in donating coats may leave them in Prof. Lynne Scott Jackson’s office (#466 near faculty mailboxes) Mon & Wed, between 2:30 – 3:30 PM if you cannot make it to The Towers between classes.

According to Alberthe, “The Sean John / MM Highlights partnership not only aids in expand the reach of my new blog, but will also increase traffic for the Sean John 5th Avenue location. Followers of both ventures are eclectic and diverse in their tastes. However, like the Sean John consumer, those who visit and post to MMHighlights represent a style that can go from the ‘boardroom to the block.’ ”

MM Highlights is a relatively new blog conceived in July 2008. Over the past 3 months, www.mmhighlights.com received over 5,000 hits and has nearly 2,000 email subscribers. Using talents honed during her years as an MCA major, Alberthe convinced Sean Jean’s Director of Retail Operations Jacole Saulsberry to feature the coat drive on the blog as well as market it as a Facebook Event, a new turn for the company. Saulsberry says, “We want to reach a younger audience; they’re all on Facebook!”

For more info, contact:

Alberthe Gachette

(718) 954-6782

MM Highlights
Society & Entertainment | Event Planning & Promotions | Brand Development | Market Research

African Sports Network Seeks Interns, Volunteers and Freelancers

Like Sports? Development? Journalism?

Or Have the Talent and Looks to Handle Interviews on Camera

and Cover Major Sports Events?

Apply to volunteer or intern with the African Baseball Network,
a non-governmental organization that's changing lives in Africa
and building sports and Socio-Cultural bridges between US, Africa and the globe.


  • Writing & Editing
  • Graphic & Print Design
  • Marketing & Public Relations
  • Events
  • Advertising
  • Merchandising

For more info, contact:

African Baseball Network
PO Box 1579
New York, NY 10027