“Think, Link & Learn”

Saturday, November 1, 2008

“Buy-ology” :: New Neuromarketing Book by Martin Lindstrom

MCA Senior Tara Boras highly recommends “Buy-ology” a new book by Martin Lindstrom.

According to Tara, currently interning at Young & Rubicam, “It's a research project he conducted for three years about what's really going on in peoples brains when they buy. It's a huge compilation of neuromarketing data that is absolutely fascinating! Check it out!” Tara is also Treasurer of CCNY's American Advertising Federation (AAF) Student Chapter.

Have a book you’d like to recommend? Send an email with a brief blurb about why you like the book to ccny.mca@gmail.com.

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