Lunch w/ Leaders
The Ad/PR Lecture Series
James P. Othmer, Novelist
Former Creative Director
Y&R, New York
"Life on a Branded Planet"
The Search for Meaning ...
Thurs, Oct. 14, 2010
12 noon - 2 pm
#250 Shepard
Light refreshments will be served
Sponsored by the MCA Ad/PR Program and the AAF Club
James Othmer spent most of his working life in advertising, alternately enthralled by the high-octane energy and creativity the profession demands and plagued by doubts about the ultimate value of his chosen field.
In his book, Adland, Searching for the Meaning of Life on a Branded Planet, Othmer digs deep into what advertising means -- to the people who work in it, to the Internet gurus of the new "idea factories" who claim what they do isn't advertising at all, to the rest of us who consume it, relentlessly, every waking hour of the day, whether we want to or not.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment