Brand Strategist Joe Pantigoso
Thursday – March 11
12:30 – 2 PM
"The Branding Solution"
Join us for the second installment of our Spring ’10 Lunch w/Leaders series featuring Brand Strategist Joe Pantigoso. This special speaker series is brought to you by the MCA Ad/PR program, in conjunction with the American Advertising Federation (AAF) student club.
Whether it's a product or service or person, choices are plentiful in today's world. Identifying how your brand is not only relevant but different is key to standing out from the crowd. And communicating that relevant differentiation in a compelling way at engaging points of touch is critical to getting selected.
Joe Pantigoso, a marketing communications specialist and former managing director of Landor, a leading brand strategy and design consultancy, will speak on the value of branding in a crowded marketplace and how to go about it, using approaches, cases and experience gained from 20 plus years at "best in class" marketing communications agencies like Landor, J. Walter Thompson and Ogilvy & Mather.