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“Think, Link & Learn”

Friday, February 19, 2010

Announcing the Lunch w/Leaders Lecture Series

Join us for The Ad/PR Lecture Series, which kicks of this Thursday, Feb. 25. These informative sessions are sponsored by the MCA Ad/PR Program and the American Advertising Federation (AAF) Club.

Please mark your calendars, announce in class and spread the word! The lecture series is open to all CCNY students, you don't have to be an MCA Ad/PR major to attend. Light refreshments will be served.


Thursday, Feb. 25
12:30 - 2 PM :: #291 Shepard
Faris Yacob
(Former) Executive Vice President
Chief Technology Strategist
McCann Erickson, New York


"Stuff that Doesn't Work Yet"
How technology is Changing the nature of advertising.

"Ive been a geek my whole life," says Faris Yakob, McCann Erickson's first chief
technology strategist. The 31-year-old has been exploring the future of brand communications since the heyday of the dot-com boom. Working in Sydney, Australia and New York, his recent projects include the Nikon Film Festival, the winners of which were recently announced at Sundance. a self-described "digital ninja" -- he continues to explore the intersection of people, technology and culture, and what roles brands can play in this emerging ecosystem. He also hopes to have a lot of fun and that you hare having a nice day.


Thursday, Mar. 11
12:30 - 2 PM :: #290 Shepard
Joe Pantagoso
Branding Expert


"The Branding Solution."

Whether it's a product or service or person, choices are plentiful in today's world. Identifying how your brand is not only relevant but different is key to standing out from the crowd. And communicating that relevant differentiation in a compelling way at engaging points of touch is critical to gettng selected.

Joe Pantigoso, a marketing communications specialist and former managing director of Landor, a leading brnd strategy and design consultancy, will speak on the value of branding in a crowded marketplace and how to go about it, using approaches, cases and experience gained from 20 plus years at "best in class" marketing communications agencies like Landor, J. Walter Thompson and Ogilvy & Mather.


Thursday, Mar. 18
12:30 - 2 PM :: #290 Shepard
Donna Renella
Professional Recruiter & HR Consultant

"Get a Job--Keep the Job."
How to deliver what your boss wants (not just what you know).


What does it take to succeed in the workplace? Learn what really matters to employers. You'll learn what you can do to improve your success and get ahead.

Donna M. Renella is a leading human resources professional with over 25 years of senior-level experience in agency, corporate, entrepreneurial and consulting roles. Throughout her career, Donna has been an innovator who helped design the strategies, systems and procedures of winning human resource departments.

She brings her unique mix of insight and skills to agencies and corporations who seek outstanding public relations professionals.

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