FREE Communications Webinars - April 23 & 24

The National Black Public Relations Society Presents
Real Talk in Tough Times: Communicating for Change
FREE Webinar Series
April 23-24, 2009
All times Eastern

Visit NBPRS.org to register


Join the National Black Public Relations Society for a series of free webinars
"Real Talk in Tough Times: Communicating for Change"
April 23-24, 2009

<< This Thursday & Friday >>

These webinars will offer solutions for the practice of public relations in the economically, socially and politically challenging times society now faces. Please register for the webinar series and the access information will be emailed to you. You only need to register once to receive the access information for all of the webinars.

Thursday, April 23
12:15 p.m. – 1:45 p.m.
The "O" Factor: How President Obama Used Social Media to Launch a Campaign of Change – and How You Can Too!

President Obama's quest for the Oval Office raised the bar for political campaigns. Utilizing the right ingredients -- e-mail blasts and e-mobile interface, Twitter, Facebook and other social networking sites for instant grassroots organizing, video-sharing YouTube, an online donation machine that reached even low dollar givers, and a rapid response push back operation called www.fightthesmear.com -- Obama's Internet strategy proved a winner. Join us for this webinar as panelists discuss how savvy image-makers maximized new media for momentous results.

> Darryl Dennard, First Trace Communications, Moderator
> Clarke Caywood, PhD, Northwestern University
> William Moss, HBCU Connect/Diversity City Media
> Julie O. Griffith, J Griffith Public Relations

Thursday, April 23
2:15 p.m. – 3:45 p.m.
Keeping Up Client–Agency Relationships

Corporate communicators, agency executives and boutique owners must speak the language of the CEOs and CFOs and/or procurement officers. How do both sides of this relationship help each other look good? And just how are we measuring campaign success these days? This panel will examine the most effective ways for the agency team to help develop the vision and provide strategic counsel when the client is stretched thin and must present tangible results. Panelists also talk about the metrics being used to show the client or the corporate boss that your PR efforts have indeed made a difference.

> David Rudd, Weber Shandwick, Moderator
> Veronica Clemmons, Hill & Knowlton
> David Brown, Brown Partners
> Malcolm Berkely, UPS

Friday, April 24
12:15 p.m. – 1:45 p.m.
Keep Your Network Working—Strategies for Successful Career Navigation

Trying to avoid the "pink-slip" blues takes finesse, courage and diligence. With today's uncertain economy, PR professionals must delve deep to justify their existence. If you plan to stick around, you've got to find new formulas to measure and promote your successes. If you plan to get ahead, you've got to be strategic and practice "no-nonsense" networking. Join us for a frank discussion about survival in these hard economic times.

Panelists will touch upon relevant topics such as:
• Finding career opportunities
• Transforming and transitioning into other careers
• Positioning and projecting yourself as the "go-to" person
• Reputation management and marketing your successes

> Anita Lewis, Health Partners of Philadelphia, Inc., Moderator
> Chuck McClellan, Tesar Reynes
> Cheryl Procter-Rogers, A Step Ahead Public Relations
> Terrie Williams, The Terrie Williams Agency


Friday, April 24
Personal Branding 101: How to Establish Credibility While Achieving Career Success
2:15 p.m. – 3:45 p.m.

Wonder what you should be prepared for after college and into the real world in this tough economy? Gain some practical skills that will help you brand yourself for future employment and learn ways to maximize social media outlets for possible job leads. Panelists will discuss how to communicate the right message and leave a good impression via MySpace, Facebook, Twitter, YouTube, etc. Learn how to tackle the challenges and opportunities with social media outlets.

> Robin Caldwell, The J Standard Media Group, LLC , Moderator
> Dawn Angelique Roberts, KD Communications Group
> Aprill Turner, Children's Dental Health Project
> Michelle Hudgins, APR, National Education Association

To Register:
http://www.nbprs.org/index-3.html