Thursday, Mar. 18
12:30 - 2 PM :: #290 Shepard
Donna Renella
Professional Recruiter & HR Consultant
"Get a Job--Keep the Job."
How to deliver what your boss wants (not just what you know).
What does it take to succeed in the workplace? Learn what really matters to employers. You'll learn what you can do to improve your success and get ahead.
Donna M. Renella is a leading human resources professional with over 25 years of senior-level experience in agency, corporate, entrepreneurial and consulting roles. Throughout her career, Donna has been an innovator who helped design the strategies, systems and procedures of winning human resource departments.
She brings her unique mix of insight and skills to agencies and corporations who seek outstanding public relations professionals.
Tuesday, March 16, 2010
Sunday, March 7, 2010
Scroll ENTIRE Blog to Find Scholarships and Other Helpful Tips!
NEW info is posted each week. Scroll the ENTIRE BLOG carefully to learn about scholarships and upcoming events. April scholarship deadlines are fast approaching; see below. Good luck!
Lunch w/Leaders - March 11
Lunch w/Leaders
Brand Strategist Joe Pantigoso
Thursday – March 11
12:30 – 2 PM
#290 Shepard
"The Branding Solution"
Join us for the second installment of our Spring ’10 Lunch w/Leaders series featuring Brand Strategist Joe Pantigoso. This special speaker series is brought to you by the MCA Ad/PR program, in conjunction with the American Advertising Federation (AAF) student club.
Whether it's a product or service or person, choices are plentiful in today's world. Identifying how your brand is not only relevant but different is key to standing out from the crowd. And communicating that relevant differentiation in a compelling way at engaging points of touch is critical to getting selected.
Joe Pantigoso, a marketing communications specialist and former managing director of Landor, a leading brand strategy and design consultancy, will speak on the value of branding in a crowded marketplace and how to go about it, using approaches, cases and experience gained from 20 plus years at "best in class" marketing communications agencies like Landor, J. Walter Thompson and Ogilvy & Mather.
Brand Strategist Joe Pantigoso
Thursday – March 11
12:30 – 2 PM
#290 Shepard
"The Branding Solution"
Join us for the second installment of our Spring ’10 Lunch w/Leaders series featuring Brand Strategist Joe Pantigoso. This special speaker series is brought to you by the MCA Ad/PR program, in conjunction with the American Advertising Federation (AAF) student club.
Whether it's a product or service or person, choices are plentiful in today's world. Identifying how your brand is not only relevant but different is key to standing out from the crowd. And communicating that relevant differentiation in a compelling way at engaging points of touch is critical to getting selected.
Joe Pantigoso, a marketing communications specialist and former managing director of Landor, a leading brand strategy and design consultancy, will speak on the value of branding in a crowded marketplace and how to go about it, using approaches, cases and experience gained from 20 plus years at "best in class" marketing communications agencies like Landor, J. Walter Thompson and Ogilvy & Mather.
Earn College Credit in Paris! March 10 Info Session
Paris Exchange Program Orientation Meeting
Wednesday - March 10
12 - 1:30 PM
NAC 5/225
Humanities Conference Room
Orientation Meeting
For Undergraduate & Graduate Students
(one year of French or Equivalent Required)
Contact Maxine Fisher if you have any questions or cannot make the meeting. She can be reached at 718.997.4608 or sylviebix@aol.com. Take advantage of this fantastic global educational experience!
Wednesday - March 10
12 - 1:30 PM
NAC 5/225
Humanities Conference Room
Orientation Meeting
For Undergraduate & Graduate Students
(one year of French or Equivalent Required)
Contact Maxine Fisher if you have any questions or cannot make the meeting. She can be reached at 718.997.4608 or sylviebix@aol.com. Take advantage of this fantastic global educational experience!
Tuesday, March 2, 2010
PRSSA: Membership Dues are DUE March 4
Your $50 Public Relations Student Society of America (PRSSA) dues are due Thursday, March 4; the cost covers ONE year (two semesters). If you signed an interest sheet in class, you MUST turn in your money by the deadline to officially activate your membership. ASAP, please drop off money orders, cash or checks (payable to Lynn Appelbaum #472A Shepard), along with the following info:
Name
Permanent Address
City/State/Zip
Email
Cell Phone
Semester/Year of Graduation
Benefits of PRSSA Membership:
> Network with other students who are motivated young PR professionals;
> Club sponsored events/lectures that help students get practice doing PR;
> Opportunity to compete in PRSSA National Bateman College Case Competition;
> Receive copy of PRSA Tactics newsmagazine every month—with helpful and timely advice to industry professionals;
> Opportunity to go to PRSSA National convention in Fall ’10 in Washington, DC;
> Makes you eligible for PRSSA national scholarships and internships;
> Looks great on your resume!
To learn more, visit:
http://www.prssa.org
Or, contact PRSSA President Natalee Facey, ntlfacey@yahoo.com; or Vice President Kellie Jelencovich, kelilake@aol.com.
Name
Permanent Address
City/State/Zip
Cell Phone
Semester/Year of Graduation
Benefits of PRSSA Membership:
> Network with other students who are motivated young PR professionals;
> Club sponsored events/lectures that help students get practice doing PR;
> Opportunity to compete in PRSSA National Bateman College Case Competition;
> Receive copy of PRSA Tactics newsmagazine every month—with helpful and timely advice to industry professionals;
> Opportunity to go to PRSSA National convention in Fall ’10 in Washington, DC;
> Makes you eligible for PRSSA national scholarships and internships;
> Looks great on your resume!
To learn more, visit:
http://www.prssa.org
Or, contact PRSSA President Natalee Facey, ntlfacey@yahoo.com; or Vice President Kellie Jelencovich, kelilake@aol.com.
Center for Communication - Lectures, Seminars, On Location Visits - Spring '10 Schedule Posted
Visit this website for EXCLUSIVE student “on location” visits to agencies and leading communications. There are also a wide range of seminars that you don’t want to pass up. The best thing, it’s a FREE educational and networking opportunity! All you need is a MetroCard.
http://www.cencom.org
http://www.cencom.org
The Word: NEW CCNY College Newspaper
To: The CCNY College Community
From: Student Editors of The Word
It's with a great deal of excitement that we introduce to you to The Word, CCNY's brand new student newspaper. Be on the lookout for our debut issue around campus, and visit us at ccnyword.com.
Oh, and Sp(read) The Word!
http://www.ccnyword.com
From: Student Editors of The Word
It's with a great deal of excitement that we introduce to you to The Word, CCNY's brand new student newspaper. Be on the lookout for our debut issue around campus, and visit us at ccnyword.com.
Oh, and Sp(read) The Word!
http://www.ccnyword.com
Powell Center Fellowships: Info Session March 4; Applications Due April 9
Dear faculty members, please help us by sharing the following announcement with your students. The application guidelines for the prestigious Colin Powell Fellowship Program are now available, and are due April 9th. This is an outstanding opportunity for students from all disciplines who want to explore policy making, public service, and leadership, and receive a generous scholarship. Details are found below.
Colin Powell Program in Leadership and Public Service
2010-2011
NOW ACCEPTING FELLOWSHIP APPLICATIONS
http://www1.ccny.cuny.edu/ci/powell/aid/index.cfm
ATTENTION: All CCNY Undergraduates and Graduate Students
Application Deadline: Friday, April 9, 2010
The Colin Powell Program in Leadership and Public Service is a multifaceted two-year fellowship experience (one year for graduate fellows) that develops a broad understanding of public problems and the policy and leadership skills to address them. The program is open to high-achieving CCNY students in any field of study.
The Colin Powell Program Offers:
Significant scholarship support (between $10,000 and $12,000 a year), leadership training, and the instruction and skills to effectively address public problems.
LEARN MORE:
Come to our informational session to find out more about the program, it’s opportunities, and how to successfully apply.
When: Thursday, March 4, 2010, 12:30-2 p.m.
Where: Colin Powell Center, 550 Shepard Hall
Who: All interested CCNY students
http://www1.ccny.cuny.edu/ci/powell/aid/index.cfm
Erin Bowley
Director of Service-Learning and Civic Engagement
Colin Powell Center for Policy Studies
The City College of New York
160 Convent Ave, Shepard Hall Rm. 550
New York, NY 10031
tel. 212-650-6335
ebowley@ccny.cuny.edu
Colin Powell Program in Leadership and Public Service
2010-2011
NOW ACCEPTING FELLOWSHIP APPLICATIONS
http://www1.ccny.cuny.edu/ci/powell/aid/index.cfm
ATTENTION: All CCNY Undergraduates and Graduate Students
Application Deadline: Friday, April 9, 2010
The Colin Powell Program in Leadership and Public Service is a multifaceted two-year fellowship experience (one year for graduate fellows) that develops a broad understanding of public problems and the policy and leadership skills to address them. The program is open to high-achieving CCNY students in any field of study.
The Colin Powell Program Offers:
Significant scholarship support (between $10,000 and $12,000 a year), leadership training, and the instruction and skills to effectively address public problems.
LEARN MORE:
Come to our informational session to find out more about the program, it’s opportunities, and how to successfully apply.
When: Thursday, March 4, 2010, 12:30-2 p.m.
Where: Colin Powell Center, 550 Shepard Hall
Who: All interested CCNY students
http://www1.ccny.cuny.edu/ci/powell/aid/index.cfm
Erin Bowley
Director of Service-Learning and Civic Engagement
Colin Powell Center for Policy Studies
The City College of New York
160 Convent Ave, Shepard Hall Rm. 550
New York, NY 10031
tel. 212-650-6335
ebowley@ccny.cuny.edu
2010 National Zenith Awards: April 1 Deadline
The Zenith Awards is a national public relations competition for undergraduate journalism and strategic communication students. Recognizing student excellence in public relations, the Zenith Awards provides an opportunity for students to submit entries of original work from a university course or an internship in four different categories:
Electronic Media
Public Relations Writing
Public Relations Publications
Public Relations Campaigns
Judges include public relations practitioners from national public relations agencies including Saxum Strategic Communications, Ketchum and Weber Shandwick.
Earn national recognition for university's journalism or strategic communication program!
For more information visit
http://jmc.ou.edu/Zenith or contact us at ZenithAwards2010@gmail.com
Electronic Media
Public Relations Writing
Public Relations Publications
Public Relations Campaigns
Judges include public relations practitioners from national public relations agencies including Saxum Strategic Communications, Ketchum and Weber Shandwick.
Earn national recognition for university's journalism or strategic communication program!
For more information visit
http://jmc.ou.edu/Zenith or contact us at ZenithAwards2010@gmail.com
Information & Insight Courtesy of Prof. Alix Morrow
Check out this presentation and comprehensive list, courtesy of Ad/PR Prof. Alix Morrow.
http://ewarwoowar.typepad.com/25letters/2010/02/best-online-planning-tools-redux.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+25LettersInTheAlphabet+%2825+letters+in+the+alphabet%29
BEYOND THE INFORMATION DEPARTMENT: Planning is about INSIGHT, not just information.
As Ewar Woowar blogger Nick Emmel says in the presentation, it is easy to get carried away with all of these resources in your hands and start churning out reams of deckage on any topic. Good planning is not about gathering every last shred of information. It is about selectively searching for the interesting bits and then turning that from information into insight. That's the magic of planning.
Best Resources for Desk Research using online sites, tools and applications:
Professional Insight - the big "traditional" resources that cost a *lot* of money
• Mintel
• TGI
• Forrester - More editorial reports on specific pertinent topics
• WARC
• Datamonitor
• LexisNexis
• Nielsen - the mecca of insight. Tools, papers, resources, everything
• eConsultancy
If your agency does not have access to these expensive resources, you can access them via:
• RoyalMail Infobank - A great resource in Holborn where you can use these resources for FREE
• IPA Information Centre - the lovely people here can do searches for you if you are an IPA affiliated agency
Industry Information - the "obvious" trade rags and blogs and their wealth of news, articles and commentary
• BrandRepublic
• AdAge
• Creativity
• Adverblog
• Adrants
• This is an ad
• Planners Blogs - the Plannersphere wiki of all the planner's blogs (not all are active anymore)
Ideas Conferences - source of inspirational presentations
• TED
• GEL Conference
• Interesting - Tons of stuff from Russell's Interesting conferences from around the world is online
Business Insight - the kind of planning resource that makes you credible to the big cheeses
• Economist
Digital Marketing Insight - for when you have to justify that increasing digital spend
• IAB - Brilliant resource for internet stats and case studies
User Experience Insight - understanding the experience of your brand as well as the message
• Boxes and Arrows
• Good Experience
Marketing Trends - seeing where the market, consumer and brands are heading
• Springwise
• Trendwatching
• PSFK
• Contagious
Advertising resources - when you need to look at what the competitors are up to
• Visit4info
• Lurzer's Archive - global ad resource
• Nielsen AdRelevance
• Xtreme Information
Web trends - getting a wider view of activity on the web
• Google Trends - track any online trends you fancy and plot them on pretty graphs
• Google Alerts - push delivery via email of every new piece of content around a specified keyword
• Alexa
Professional Buzz tracking - the essential paid-for tools for any social activity
• Buzzmetrics - The daddy of buzz metrics tools from Neilsen
• Onalytica
• Integrasco
Free Buzz tracking - the free but slightly dodgy suite of buzz trackers. Good for indicative measures.
• Trendrr
• Serph
• Omgili
• Trendpedia
• How Sociable?
• Addict-o-matic
Search Insight - researching keywords to see what people are searching for
• Google AdWords - understand search terms around your product and brand
Social Bookmarks research - see what people think is important content around a brand or product as opposed to an "engine"
• Del.icio.us
• StumbleUpon
• Digg
Facebook analysis - Seeing how people act on Facebook
• Adonomics
Blog research - for understanding what real people are saying specifically on their blogs
• Technorati
Board Trackers - see what the topics for discussion on forums is around key words
• BoardReader
• Board Tracker
• Google Groups
Twitter Research - getting under the skin of what's happening on Twitter
• Twitter Analyzer
• Tweitgeist - Twitter Zeitgeist
• #hashtags
• Twitt(url)y
• Twitrratr
• Twilert
• Tweetbeep
• Xefer
Researching Video content - understanding what people are watching online
• Truveo
• Viral Video Chart
http://ewarwoowar.typepad.com/25letters/2010/02/best-online-planning-tools-redux.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+25LettersInTheAlphabet+%2825+letters+in+the+alphabet%29
BEYOND THE INFORMATION DEPARTMENT: Planning is about INSIGHT, not just information.
As Ewar Woowar blogger Nick Emmel says in the presentation, it is easy to get carried away with all of these resources in your hands and start churning out reams of deckage on any topic. Good planning is not about gathering every last shred of information. It is about selectively searching for the interesting bits and then turning that from information into insight. That's the magic of planning.
Best Resources for Desk Research using online sites, tools and applications:
Professional Insight - the big "traditional" resources that cost a *lot* of money
• Mintel
• TGI
• Forrester
• WARC
• Datamonitor
• LexisNexis
• Nielsen
• eConsultancy
If your agency does not have access to these expensive resources, you can access them via:
• RoyalMail Infobank
• IPA Information Centre
Industry Information - the "obvious" trade rags and blogs and their wealth of news, articles and commentary
• BrandRepublic
• AdAge
• Creativity
• Adverblog
• Adrants
• This is an ad
• Planners Blogs
Ideas Conferences - source of inspirational presentations
• TED
• GEL Conference
• Interesting
Business Insight - the kind of planning resource that makes you credible to the big cheeses
• Economist
Digital Marketing Insight - for when you have to justify that increasing digital spend
• IAB
User Experience Insight - understanding the experience of your brand as well as the message
• Boxes and Arrows
• Good Experience
Marketing Trends - seeing where the market, consumer and brands are heading
• Springwise
• Trendwatching
• PSFK
• Contagious
Advertising resources - when you need to look at what the competitors are up to
• Visit4info
• Lurzer's Archive
• Nielsen AdRelevance
• Xtreme Information
Web trends - getting a wider view of activity on the web
• Google Trends
• Google Alerts
• Alexa
Professional Buzz tracking - the essential paid-for tools for any social activity
• Buzzmetrics
• Onalytica
• Integrasco
Free Buzz tracking - the free but slightly dodgy suite of buzz trackers. Good for indicative measures.
• Trendrr
• Serph
• Omgili
• Trendpedia
• How Sociable?
• Addict-o-matic
Search Insight - researching keywords to see what people are searching for
• Google AdWords
Social Bookmarks research - see what people think is important content around a brand or product as opposed to an "engine"
• Del.icio.us
• StumbleUpon
• Digg
Facebook analysis - Seeing how people act on Facebook
• Adonomics
Blog research - for understanding what real people are saying specifically on their blogs
• Technorati
Board Trackers - see what the topics for discussion on forums is around key words
• BoardReader
• Board Tracker
• Google Groups
Twitter Research - getting under the skin of what's happening on Twitter
• Twitter Analyzer
• Tweitgeist
• #hashtags
• Twitt(url)y
• Twitrratr
• Twilert
• Tweetbeep
• Xefer
Researching Video content - understanding what people are watching online
• Truveo
• Viral Video Chart
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