October is "Careers Month" :: Important AD/PR Media Seminars & Career Fairs

PRSSA & AAF Student Chapters
Registration Open :: Sign Up NOW!

CCNY-MCA has have active student chapters of PRSSA (Public Relations Student Society of America) and AAF (American Advertising Federation). These are professional student clubs that need talented and motivated students. Now's the time to sign up; interested students should see:

> Prof. Ed Keller about AAF (Shepard-Rm. 280)

> Prof. Lynn Appelbaum about PRSSA (Shepard-Rm. 472A; sign up on door – dues are $50, due by Oct. 24)

SAVE THESE DATES!

Careers in Interactive Advertising
Meet Execs from Facebook, Universal McCann, Ogilvy & Mather and Carat
Thursday, Oct. 16 :: 12:30 - 2 PM
Shepard Hall, Rm. # 290

Come find out more about exciting creative careers in Interactive Advertising! Presented by the CCNY Career Center in collaboration with AAF-CCNY and PRSSA-CCNY, panel participants include:

> Dan Coughlin – Director of Media Sales, Facebook
> David Cohen – Executive Vice President, US Director of Digital Communications, Universal McCann Worldwide
> Lisa Wong – Human Resources Manager, Interns and Associates Programs, Ogilvy & Mather
> Gina Smilyansky, Digital Associate Media Director, Carat

To sign up, visit The Career Center (212.650.5327), located in NAC 1/116:

> Mondays – Thursdays, 9 AM-5 PM
> Fridays, 9 AM-3 PM

This presentation is part of The Career Center’s Counseling & Professional Development Programs.

Meet Harold Burson, Founder and CEO of Burson-Marsteller
Thursday, Oct. 23 :: 12:30 – 2 PM
Shepard Hall, Rm. # 250

Founder and CEO Harold Burson of Burson Marsteller, will be interviewed by Prof. Alicia Evans (one of our esteemed CCNY – MCA adjuncts) as part of her Living Room Series.

Students should NOT MISS the opportunity to hear from a true PR legend. All PR majors are ENCOURAGED to attend; Prof. Evans almost always leaves time for Q&A. You should visit http://www.bm.com to thoroughly familiarize yourself with Burson’s organization, management and account roster.

Come with questions! This is truly a once in a lifetime opportunity to learn from an industry leader. Harold Burson is one of PR’s TRUE PIONEERS!

MAIP Summer Internship Seminar Briefing
Thursday, Oct. 30 :: 12:30 – 2 PM
Shepard Hall, Rm. # 290

Students can apply for SUMMER ‘09 for internships in BOTH AD and PR. This is a highly competitive PAID internship program, and a very valuable one. Last year CCNY had 2 MAIP participants. Both found it rewarding.

Come hear CCNY student Lynnsey Rijos, last year's MAIP intern talk about her experience and what it takes to get accepted!

“Building Bridges” :: MCA Alumni Student Networking Event
Thursday, Nov. 13 :: 6-9 PM
Shepard Hall, Rm. #290

Join PRSSA and AAF for the 3rd Annual “Building Bridges” networking event, which links CCNY-MCA students with recent grads and distinguished alums from the college’s Communications Alumni Association.

Don’t miss this opportunity to learn how to make the POWERFUL CCNY alumni network work for you. CCNY alumni work at virtually every leading communications organization and want to help you excel in your career. Stay tuned for more info re: speakers and alumni slated to attend.

Other Announcements

INTERNSHIPS

Students in all 300 and 400 level classes who are interested in securing internships next semester should see Prof. Appelbaum asap about Spring ’09 intern applications. Students should bring a current resume.

STUDENT NETWORKING / VOLUNTEER OPPORTUNITIES

For Spanish Speaking Students Interested in Latino Media Careers
Hispanic Television Summit on Digital Video

Joseph Schramm, President, Schramm Sports Marketing, needs VOLUNTEERS to work for the Hispanic Television Summit on Digital Video, Wednesday and Thursday, Oct. 22 & 23 at the New York Hilton. Students are needed:

> Wednesday, Oct. 22, from 11 AM - 7 PM
> Thursday, Oct. 23, from 7 AM - 7 PM

Students are invited to stay for the cocktail party at 7 PM to meet with attendees and network!

Interested? See Prof. Appelbaum asap or send an email with your phone number; lappelbaum@ccny.cuny.edu or lynn_appelbaum@hotmail.com.

CUNY Journalism, Broadcast & New Media Conference

Friday, Oct. 3 :: CUNY Graduate Center
Fifth Avenue @ 34^th Street :: Manhattan

Leading communications employers will attend the CUNY Journalism, Broadcast & New Media Conference and Career Fair Friday Oct. 3 to recruit interns and full-time staff. It’s an excellent opportunity to network and learn more about careers in these fields.

Register NOW at http://www1.cuny.edu/cgi-bin/urbin/mediaconference.pl

ATTACHMENT:

Media_Flyer_4.pdf

Companies who will attend include:

AM NEW YORK
AMSTERDAM NEWS
BLACK ENTERTAINMENT TELEVISION
BRONXNET TV
BROOKLYN COMMUNITY ACCESS TELEVISON
CBS RADIO
CITY LIMITS
THE ECONOMIST
COURIER-LIFEPUBLICATIONS
CRAIN'S NEW YORK BUSINESS
C-SPAN
CUNY GRADUATE SCHOOL OF JOURNALISM
DTM
EDUCATION UPDATE
NATIONAL PUBLIC RADIO
EMMIS COMMUNICATIONS
FOX 5/MY 9
INDEPENDENT PRESS ASSOCIATION
INDYPENDENT.ORG
UPTOWN MAGAZINE
INSIDE SCHOOLS
MANHATTAN NEIGHBORHOOD NETWORK YOUTH CHANNEL
MTV NETWORKS
NBC UNIVERSAL

NEWS 12 NETWORKS
NY1
QUEENS GAZETTE
SCRIPPS NETWORK
SIMON & SCHUSTER
SIRIUS SATELITE RADIO
THE BROOKLYN PAPER
THE LEGISLATIVE GAZETTE
THE NETWORK JOURNAL
THE NEW YORK TIMES
THE NEW YORK TIMES INTERACTIVE
THEROOT.COM
THOMPSON REUTERS
CLEAR CHANNEL COMMUNICATIONS
TIME OUT NEW YORK,
TIME INC.
TRANSIT TRANSIT NEWS
TURNER BROADCASTING
WCBS 2
WNYC RADIO
WNYCTV & WABC 7
WOR RADIO

Financial Literacy is Your Responsibility

Create a Budget and Learn the Basics
CNN.com’s Financial Glossary has the 411

To help you understand all things financial, CNN.com has prepared this handy Student Financial Glossary. Familiarize yourself with the terms. It may be one of the best lessons you ever learn on your way to earning a degree and gainful employment. Ask questions; talk to family members; apply for financial aid EARLY; visit your local bank if you have questions about credit card offers. Get ADVICE from trusted sources before you sign on the dotted line. Use your academic and social network to improve your “$$$ knowledge” and increase your overall financial literacy.

CNN.com Student Financial Glossary

http://i.a.cnn.net/cnn/2008/LIVING/studentnews/09/23/financial.glossary/finance.glossary.pdf

A smart first step is to develop a budget and stick to it. Second, don’t spend more than you earn. Simple lessons, but not easy to implement—even for adults.

Later this semester, students from the Advertising / PR Workshop will unveil programs and special events to help you navigate the often bumpy road of financial literacy. The Public Relations Student Society of America (PRSSA) also has a few educational programs planned. Stay tuned!

FREE American Marketing Association (AMA) Webcast :: Oct. 8 - 1 PM - Register NOW

The New Definition of Marketing Content:
The 5 Materials that Truly Drive Sales Conversations

Professor Gene Donati shares this FREE opportunity from the AMA:

Do you, like most marketing leaders, make targeted, well-branded
content available to your sales team at every turn? You are doing
everything right...and yet a majority of the materials you create go
unused by the field. Why? Let's start by asking 3 simple questions:

1) How are you providing content to the field?
2) How easily can your sales team consume this information?
3) Are you tapping into the "black market" of content and resources that is being used by the field (yes, great stuff really is out there!)
or are you focusing more on the content you're creating than on the
conversations taking place in the field?

If you ask most sales organizations what they need from Marketing
today, you'll hear that they're not looking for more content. Instead,
they're looking for the targeted insights, expertise, and support
critical to having a winning conversation with buyers. These 5 tools
represent the new definition of Marketing content in leading
organizations worldwide.

Join Leigh Segall, Vice President of Marketing for SAVO and the AMA on
Wednesday, October 8 to learn how leading marketing organizations,
including American Express, ADP and Akamai are getting real about what
sales needs, and improving the way they approach, develop and
distribute content. Learn how to:

1) Push the best information into the hands of salespeople - at the right time
2) Gain real-time insight into what content is most effective and how it is being used
3) Harvest the "black market" of content, information and insight from
the field - and across the organization
4) Enable better control of the message being delivered by the field
5) Prioritize scarce resources to focus on the right initiative

Event Details

DATE: October 8, 2008 (Wednesday)

TIME: 10amPT/ 11amMT/ 12pmCT/ 1pmET

PRESENTERS:

> Leigh Segall, Vice President of Marketing, SAVO
> Anna Carbonara, Moderator, American Marketing Association

COST: Complimentary

TO REGISTER:

http://www.presentationselect.com/ama/details.asp?eventid=1654&RegSource=email

Center for Communication :: Just Posted :: Complete Fall 2008 Schedule

http://www.cencom.org

Check out the Center for Communication often for numerous FREE ad/pr, film/video and journalism panels to boost your knowledge about the profession. In addition to events and insider one-on-ones throughout the city with communications giants, there is an upcoming event at the Apollo Theatre that you may be able to check out after class!

Breaking into Kids' Media: How to Get to Sesame Street
Want to get your foot in the door in this exciting field? Join us at the Apollo to hear from those who are part of television's longest running children's show - and one of the most respected brands in the field, covering film, television, video and computer games, websites and books. Learn how you can gain the competitive edge by acquiring the right skillset, making great contacts and learning all you can about the kids media to help you land a job and start building your career.

Carol-Lynn Parente, executive producer
Dr. Rosemarie Truglio, research director
Joey Mazzarino, writer/puppeteer/director
Kevin Clash, performer for Elmo/producer/director
Sonia Manzano, performer for Maria
Katherine Oliver, Panel Moderator & Commissioner, Mayor's Office of Film, Theater and Broadcasting

Presented with the Mayor's Office of Film, Theatre and Broadcasting
WHEN: Tuesday, November 18, 6 - 8 pm
WHERE: Apollo Theater
TO REGISTER: visit www.cencom.org, email info@cencom.org or call 212-686-5005

CUNY Journalism, Broadcast and New Media Conference and Career Fair :: Oct. 3 :: Register NOW

CUNY students are invited to meet dozens of recruiters in broadcast, print and the web offering information on internships, jobs and careers.

The Economist, The New York Times, Adobe, Inc., are among the media companies that will be represented; to register, ask any professor for more info or hit control + click: Register students today.

Save the Date :: Oct. 16 :: Creative Careers Workshop

Thursday, Oct. 16 :: 12:30 – 2 PM
Shepard Hall, Room #290

"Creative Careers Workshop -- SAVE THE DATE!!! David Thompson of the CCNY Career Center, AAF-CCNY President Jason Selfe and Prof. Nancy Tag have landed AMAZING guests!!! On Thursday, Oct. 16: Facebook, Universal McCann, Ogilvy & Mather, and Carat will give presentations about careers in Interactive Advertising. SAVE THE DATE!!!

Jason encourages everyone to look through their corporate websites and learn about the featured companies. He urges MCA students to “Come with questions. Show your interest. Make a connection."

The MAIP info day (originally slated for Oct. 16) has been re-scheduled; new date to come.