“Think, Link & Learn”

Thursday, September 11, 2008

The Story of Jack and Bill

International Association of Business Communicators (IABC) Event
Thursday, Sept. 25 – 6-8 PM
@ Clifford Chance
31 West 52nd Street, NYC
How Bill Lane helped Jack Welch and GE take the "Corporate" out of Corporate
Communications and Get Down to Business-and how you can too!
Before Jack Welch, General Electric was a plodding supertanker of a company.
After Jack? An agile $400 billion company and the envy of Wall Street.
Where does Bill fit in?  When Bill Lane, the author of "Jacked Up: The
Inside Story of How Jack Welch Talked GE into Becoming the Worlds Greatest
Company," joined GE as Jack's communications officer, the company was
dominated by suits pontificating in endless self-absorbed presentations that
would put even the worst insomniac to sleep. What was it like after Jack
(with a little help from Bill) got through with it? Corporate speak was
virtually gone; candor, sharing and learning-the real drivers of business
success-ruled. Wow.
Join Bill Lane for a riveting, high-energy and sometimes hilarious
presentation punctuated with relevant insights from Jack Welch, arguably the
greatest CEO in history and one of the most effective business
communicators. Bill will offer a number of simple, workable insights on how
to ban the bull from the entire spectrum of organizational communications
--from company or component meetings and speeches to important
documents including annual reports-and increase your value as a
communications professional by facilitating genuine communication. Bill's
presentation, customized for the needs of the group, will span what he
learned in combat as a green beret officer in Vietnam; to seven years at the
Pentagon running congressional hearings and presenting the Army's programs
to senators and congressmen; to the decades he wrote for Welch at GE.
Sign up now for the New York IABC session The Story of Jack and Bill: How
Bill Lane helped Jack Welch and GE take the "Corporate" out of Corporate
Communications and Get Down to Business-and how you can too! The price
of admission includes a hardcover copy of Bill Lane's bestseller,
"Jacked Up: The Inside Story of How Jack Welch Talked GE into Becoming the
World's Greatest Company"
Refreshments will be served.
Thursday, September 25, 2008 (6:00 PM - 8:00 PM)
Clifford Chance
31 W 52nd Street
between 5th & 6th Avenue
Event Registration
Members: $25.00
Non-Members: $40.00
Visa, MasterCard, Discover & Amex accepted
RSVP by Tuesday, Sept 23rd - Space is limited-sign up ASAP!
<http://www.nyiabc.com/> CLICK HERE
For more info, contact Maja Leibovitz, President & CEO, Serious Celebrations
at 212-203-6842 or mleibovitz@seriouscelebrations.com

For a summary of recent events sponsored by the International Association of
Business Communicators, please visit: http://www.nyiabc.com/events/index.htm

Refund policy: Unless specifically stated on registration materials, the
deadline to cancel and receive a refund for your registration is 5 business
days before the event. Refunds will not be available for registrants who
choose not to attend an event.
PLEASE NOTE: All attendees must be registered to attend an event.  Venue
security is often very tight. If your name is not on the door list and
payment has not been received, you will not be admitted.
Founded in 1970, the International Association of Business Communicators is
a global network of 15,000 business communication professionals in over 60
countries providing the content, credibility and forum to help colleagues
succeed in their careers and address major affairs and concerns of the
industry. IABC members hold positions in several major industries in
disciplines including employee, corporate, marketing and human resource
communications as well as public, media and investor relations.
Serious Celebrations | 909 Third Avenue New York, NY 10022 |
www.seriouscelebrations.com <http://www.seriouscelebrations.com/>

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