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“Think, Link & Learn”

Thursday, February 19, 2009

Center for Communication - Spring 2009

Spring 2009 programs are now posted on www.cencom.org. To ensure a seat, be sure to register early at: www.cencom.org, or info@cencom.org, or call (212) 686-5005.

Music Marketing in an iPod World
Monday, March 9
6:30 to 8:00 pm


Illegal downloading has music industry pros creating new ways to shore up dwindling profits. Learn how marketers are finding fresh approaches to entice freeloaders to pay for play.

> Brooke Primont, VP, Creative Services and Marketing, Cherry Lane Music Publishing
> Mike Worthington, Head of Sales, International, Radio, Tommy Boy Entertainment
> Doug Barasch, Director of Digital Marketing, Verve Music/Universal Music
> Perry Bashkoff, Vice President, Digital Sales and Marketing, Warner Music Group
> Bill Werde, Moderator and Editorial Director, Billboard

Presented with NYU's Steinhardt Dept. of Media, Culture and Communication
Sponsored by the Arbus-Goldenson Foundation

NYU, Kimmel Student Center
Silver Board Room, 914
60 Washington Square South


PR: Dan Klores Communications
Thursday, March 12
8:30 to 10:00 am


With major clients like Delta, GM, Sprint, Microsoft, Miller, Kraft, NFL, HBO, and Showtime, as well as celebs like Brandy and Ashlee Simpson, this independent PR shop is buzzing. Don't miss this on-site visit to find out the skills and talents necessary to get onto the PR fast-track.

Sean Cassidy, President
Krista Pilot, Senior Vice President, Corporate Accounts and New Business Development

Space is limited; register early

Student On-Location
For location and to register: info@cencom.org

Whose Life Is It Anyway?
Thursday, March 19
6:30 to 8:00 pm


Writing a biography involves more than piecing together the bits and pieces of a life to create a compelling story. Part of the challenge is to find meaning and significance in the subject's life. Best selling authors describe the challenges of mastering the genre.

> Jonathan Alter, author, The Defining Moment: FDR's Hundred Days and the Triumph of Hope; Senior Editor and Columnist, Newsweek
> Meryl Gordon, author, Mrs. Astor Regrets: The Hidden Betrayals of a Family Beyond Reproach
> Stefan Kanfer, author, SOMEBODY The Reckless Life and Remarkable Career of Marlon Brando
> Jeremy McCarter, Moderator and Senior Writer, Newsweek

Presented with the Dept. of Media Studies and Film, The New School

The New School
Theresa Lang Student Center
Arnhold Hall, 2nd Floor
55 West 13th Street


McCann Erickson: Global Dynasty
Friday, March 20
10:00 am


Meet the creative minds behind McCann Erickson's memorable ad campaigns, including the long-running MasterCard "Priceless" ads. With offices in over 130 countries and eight decades of multinational experience, McCann runs the world's largest global network. As well as traditional advertising, it offers a broad range of marketing services.

> Jennifer Catherall, Creative Recruiter
> Toni Thompson, Multicultural Program Developer & Recruiter

Space is limited; register early

Student On-Location
For location and to register: info@cencom.org

"The Hemingses of Monticello"
Monday, March 23
6:30 pm


Join the author of the epic work on the Hemings family whose blood ties to Thomas Jefferson, until very recently, had been erased from American history. The backdrop to this spellbinding saga includes Revolutionary America, pre-revolution Paris, and plantation life at Monticello.

Annette Gordon-Reed, Professor of Law, New York Law School; Professor of History, Rutgers University; author, The Hemingses of Monticello; winner of the 2008 National Book Award for nonfiction.
Moderator: Honor Moore, faculty, The Writing Program, The New School

Presented by The New School for General Studies.

Non-students $5.00.

The New School
Alvin Johnson/J. M. Kaplan Hall
66 West 12th Street, Room 510


New Entertainment Economy
Tuesday, March 24
6:30 to 8:00 pm


Is there a happy Hollywood ending in sight for the entertainment industry as it struggles against the worst slump in decades? To make matters worse, the downturn hit when audiences were already turning en masse to the Web. What does the future hold and where are the jobs?

> Geoffrey Sands, Director; Head of Global Media, Entertainment and Information Practices, McKinsey & Company
> Edward Moran, Director of Product Innovation, Deloitte Services LP
> Matthew Egol, Partner, Booz & Company
> Bill Baker, Moderator and President Emeritus, Thirteen/WNET

Presented with NYU's Stern School of Business

NYU
Abbe Bogen Faculty Lounge, 11th Floor
Kaufman Management Center
44 West 4th Street (at Greene St.)

Kid's Media: It's Easy Being Green
Thursday, March 26
6:30 to 8:00 pm


There is a vast amount of programming, online and off, aimed at showing children what they can do to help the environment. Those in the vanguard explore opportunities.

> Amy Tucker, President, Xeko Toys
> Sonali Fry, Editorial Director, Little Simon (Simon & Schuster)
> Liz Kronenberger, VP of Marketing & Co-founder, Good Eggs Studios/Elf Island
> Jean Margaret Smith, Sr. VP, Public Affairs & Admin., MTV Networks, Kids & Family Group (invited)
> Donna Friedman Meir, Moderator and Chief of Creative and Strategy, Kids Entertainment, National Geographic

Presented with Women in Children's Media and NYIT's Department of Communications - Manhattan

New York Institute of Technology
16 West 61st Street, 11th Floor
(between Broadway and Columbus)

Food Bytes: What's Cooking Online?
Thursday, April 2
6:30 to 8:00 pm

Every day millions of avid food aficionados surf the Web in hopes of finding Food Nirvana. Learn from our panel of food bloggers how they are achieving cult status online, and find out why virtual cuisine is the big enchilada.

> Ed Levine, writer and blogger, seriouseats.com; Author, New York Eats
> Lisa Fain, blogger, Homesick Texan
> Michael Laiskonis, Executive Pastry Chef, Le Bernardin; Food blogger
> Thomas Barritt, Moderator and Partner, Associate Director, Global Food & Nutrition Practice; Director, Online Relationships and Reputation, Ketchum

Presented with NYIT's Department of Communications - Manhattan

Sponsored by the Arbus-Goldenson Foundation

New York Institute of Technology
16 West 61st Street, 11th Floor
(between Broadway and Columbus)

Laughing Matters: "Comedy at the Edge"
Tuesday, April 7
6:30 to 8:00 pm

Actor Richard Belzer sits down with Time's Richard Zoglin, who has covered the showbiz beat for TIME over 20 years. His new book, Comedy at the Edge, is a chronicle of stand-up from the mid-1960s to the early 80s, and highlights innovators like Lenny Bruce, Richard Pryor, George Carlin, and Steve Martin. Join us for this informative and entertaining evening.

Richard Zoglin, Senior Editor & Theater Critic, TIME; author, Comedy at the Edge
Richard Belzer, actor, Law & Order: SVU; author, I Am Not a Cop!

Presented with NYU's Stern School of Business

NYU
Abbe Bogen Faculty Lounge, 11th Floor
Kaufman Management Center
44 West 4th Street (at Greene St.)


Crisis Communications 2.0
Tuesday, April 14
6:30 to 8:00 pm

Social media like Twitter and Facebook provide unique opportunities for brands to engage directly with an unlimited audience. Learn how leading PR pros are using new tools and techniques to change the game.

> James Donnelly, Senior Vice President, Crisis Management, Ketchum, New York
> David Armon, former COO, PR Newswire
> Marcia Horowitz, Senior Executive Vice President, Rubenstein Associates
> D'Arcy Rudnay, Senior Vice President of Corporate Communications, Comcast Corporation
> Peter Himler, Moderator and Principal/Founder, Flatiron Communications LLC

Presented with NYU's Steinhardt Dept. of Media, Culture and Communication

Sponsored by the Arbus-Goldenson Foundation

NYU, Kimmel Student Center
Silver Board Room, 914
60 Washington Square South

Penguin Group
Thursday, April 16
2:00 to 4:00 pm


An inside look at one of the world's largest English-language publishers and leader in kid-lit classics such as The Little Engine That Could and the Nancy Drew and Hardy Boys series. Recently, Penguin has turned out a long list of bestsellers, including A Thousand Splendid Suns, The Friday Night Knitting Club, and The Secret Life of Bees. Learn how the publishing industry is adapting to changing technology.

Carolyn Zimatore, College Relations and Diversity Associate

Space is limited; register early

Student On-Location
For location and to register: info@cencom.org


Diversity in Advertising Career Day
Wednesday, April 22
11:30 am to 3:00 pm


Once again, back to the Big Apple by popular demand! If you are looking to snag an internship, don't miss this great opportunity to meet with recruiters from leading companies, where you'll hear insider tips and the latest strategies and skill sets necessary to get your foot in the door at today's agencies.

Presented with Shomex
For registration and a description of all seminars, go to: www.diacareerday.com

The Hilton Hotel
1335 Avenue of the Americas


Buyouts, Bailouts and Burnouts
Wednesday, April 22
6:30 to 8:00 pm


Leading money mavens discuss the global crisis and predict what the future holds. Aspiring journalists will hear how to avoid the perils and pitfalls of the profession.


> Charles Gasparino, On-Air Editor, CNBC; Contributer, The Daily Beast; author, King of the Club
> Farnoosh Torabi, correspondent, TheStreet.com TV
> Liz Claman, anchor, Fox Business Network
> Alan Murray, deputy managing editor, The Wall Street Journal; executive editor, Journal Online and WSJ Television

Presented with the Dept. of Media Studies and Film, The New School

The New School
Theresa Lang Student Center
Arnhold Hall, 2nd Floor
55 West 13th Street


The Future of Investigative Journalism
Thursday, April 23
6:30 to 8:00 pm


With the much-discussed demise of print media, is investigative journalism at risk? Today's reporters lack resources, while time and budget constraints are taking their toll on this kind of reporting. Can these new models preserve the role of public-interest journalism in our democracy?

> Stephen Engelberg, Managing Editor, ProPublica
> Mark Schone, News Editor, Salon.com
> Max Blumenthal, Correspondent, The Daily Beast
> Jennifer LaFleur, Director of Computer Assisted Reporting, ProPublica

Presented with NYU's Stern School of Business

NYU
Abbe Bogen Faculty Lounge, 11th Floor
Kaufman Management Center
44 West 4th Street (at Greene St.)


The NEW, New Journalism
Tuesday, April 28
6:30 to 8:00 pm

As newspapers and mags are downsized into oblivion, the blogosphere asserts its power. Twitter and Facebook are redefining how bloggers comment and report. Learn how journalists can adapt in order to seize new opportunities.

> Rachel Sterne, Founder & CEO, GroundReport.com
> Mark Egan, Bureau Chief, New York and Northeastern United States, Thomson Reuters
> Matt Cooper, Contributing Editor, Portfolio; Blogger, Talking Points Memo
> Rachel Sklar, Moderator and former Senior Contributing Editor, Huffington Post

Presented with NYU's Stern School of Business

NYU
Abbe Bogen Faculty Lounge, 11th Floor
Kaufman Management Center
44 West 4th Street (at Greene St.)


On-Location: "Ugly Betty"
Date TBA


Betty Suarez and crew have left LA to set up shop here in the fashion capital to film Ugly Betty's third season. Don't miss this behind-the-scenes visit to the ABC hit that has already garnered a Golden Globe a Peabody, NAACP, ALMA, and Imagen Awards, as well as 11 Emmy noms. Co-produced by Selma Hayek, guest stars have included: Lindsay Lohan, Tim Gunn, Bernadette Peters, Regis Philbin, and Kelly Ripa, as well as a lot of folks from the world of fashion. Meet the writers and producers behind this popular series, the American version of the Columbian telenovela turned international phenomenon.

Space is limited; register early

Student On-Location
For location and to register: info@cencom.org

Soaped Up: "One Life to Live"
Date TBA


Visit the set of the town of Llanview to find out why this Emmy Award-Winning soap has pulled in an audience for the past 40 years. Acclaimed for its Dickens-like storylines, One Life to Live, is known for exploring controversial issues of the day, such as interracial marriage, gang violence, and medical misdiagnoses.

> Frank Valentini, Executive Producer, One Life to Live

Space is limited; register early

Student On-Location
For location and to register: info@cencom.org

AWARD-WINNING DOCUMENTARIES
Presented with the SVA's Department of Film, Video and Animation

Man on Wire
Friday, April 10
6:30 to 9:00 pm


Philippe Petit accomplished the unbelievable feat of navigating a single wire between the twin towers of the World Trade Center. Through interviews, re-creations, archival footage, and haunting images of the now-gone towers, this stunning documentary offers a provocative look at a man driven to achieve the impossible.

Best Documentary Winner: Producers' Guild, Sundance, BAFTA; nominated for an Oscar and Gotham Award

> Philippe Petit, author, To Reach the Clouds
> Reeves Lehmann, Moderator and Chairman, Film, Video and Animation Department, SVA

Waltz with Bashir
Date and Time: TBA


Join us for a screening of this gripping and powerful animated documentary and hear from the artist and filmmaker behind the visuals that bring to life director Ari Folman's masterwork that explores the experiences of Israeli soldiers, who, like himself, fought in the 1982 Lebanon war. Waltz with Bashir has won and been nominated for many prestigious awards, including an Oscar for Best Foreign Film.

> David Polonskey, art director/illustrator
> Reeves Lehmann, Moderator and Chair, Film, Video and Animation Department, SVA

Toback on "Tyson"
Date and Time: TBA


Meet director James Toback and enjoy a sneak preview of his latest film - a revealing, up close and personal look at the tumultuous life of the former heavyweight champ. Capitalizing on an intense connection between filmmaker and subject, it was hailed at the Cannes Film Festival as a brutally frank and shockingly candid expose that portrays Mike Tyson in a way he has never been seen before.

> James Toback, Director, Tyson; films directed include: Two Girls and a Guy; Black and White; Harvard Man; When Will I Be Loved.

Visual Arts Theatre
333 West 23rd Street
(between 8th and 9th Aves.)

Film seminars are presented with the Mayor's Office of Film, Theatre and Broadcasting

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